Synopsis: Aditya Birla Fashion and Retail Limited (ABFRL), through its wholly owned subsidiary TMRW, has increased its stake in fashion brand Bewakoof from 89.01 percent to 99.03 percent through a secondary share purchase. The move strengthens ABFRL’s control over one of its digital-first fashion portfolio brands.
Shares of Aditya Birla Fashion and Retail Limited (ABFRL) are likely to remain in focus after the company announced that its wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited (TMRW), has increased its shareholding in Bewakoof Brands Private Limited.
Aditya Birla Fashion and Retail Limited has a total market capitalization of approximately Rs. 7,288.89 crore. The company’s shares were trading at Rs. 59.72 apiece on the stock exchange, up by 0.73 percent during the session. The stock has declined around 1.92 percent over the last five trading sessions and delivered a return of nearly 8.11 percent over the past month, reflecting a negative performance. The stock touched a 52-week high of Rs. 94.95 and a 52-week low of Rs. 53.51. The stock remains closely tracked by investors due to its strong portfolio of fashion and lifestyle brands and its growing presence in the digital-first fashion segment.
According to the company’s exchange filing, TMRW acquired an additional 10.02 percent equity stake in Bewakoof through a secondary share purchase on June 8, 2026. Following the transaction, TMRW’s holding in the company has increased from 89.01 percent to 99.03 percent, effectively giving it near-complete ownership of the digital fashion brand.
The acquisition has been carried out in accordance with the Share Subscription and Shareholders’ Agreement signed on March 22, 2023, which contained pre-defined milestones for increasing TMRW’s ownership in Bewakoof through stake purchases and secondary transactions. The company stated that no regulatory approvals were required for the transaction, which has already been completed.
Bewakoof operates in the fashion apparel, footwear and accessories segment and is engaged in the manufacturing, marketing and distribution of products through both online and offline channels under the ‘Bewakoof’ brand. The company reported revenue of Rs. 243.12 crore in FY26, compared to Rs. 172.97 crore in FY25 and Rs. 160.85 crore in FY24, reflecting strong growth in its business over the last three years.
The transaction is strategically important for ABFRL as it strengthens its presence in India’s fast-growing digital-first fashion ecosystem. Through TMRW, the company has been building a portfolio of emerging direct-to-consumer (D2C) brands to capitalize on changing consumer preferences and the increasing shift toward online fashion retail.
Greater ownership in Bewakoof could also provide ABFRL with increased operational flexibility, stronger control over business strategy and a larger share of future value creation from the brand as it continues to scale its presence across online and offline channels.
Aditya Birla Fashion and Retail Limited emerged following the consolidation of the Aditya Birla Group’s branded apparel businesses in 2015. The company operates a portfolio of leading fashion brands across lifestyle, ethnic wear, western wear, luxury retail and digital-first segments, making it one of India’s largest pure-play fashion retailers.
The increase in TMRW’s stake underscores ABFRL’s continued focus on strengthening its digital fashion portfolio and expanding its presence in high-growth consumer brands, which could support its long-term growth strategy in India’s evolving fashion retail market.
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