{"id":2767,"date":"2025-04-25T15:30:00","date_gmt":"2025-04-25T10:00:00","guid":{"rendered":"https:\/\/tradebrains.in\/brand\/?p=2767"},"modified":"2025-04-25T16:08:55","modified_gmt":"2025-04-25T10:38:55","slug":"strategy-faces-new-challenger-supported-by-softbanks-masayoshi-son","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/brand\/strategy-faces-new-challenger-supported-by-softbanks-masayoshi-son\/","title":{"rendered":"Strategy Faces New Challenger Supported By SoftBank\u2019s Masayoshi Son"},"content":{"rendered":"\n<p>The corporate Bitcoin arena just got hotter. A new heavyweight, Twenty One Capital, has stormed into the market with a staggering $3.6 billion Bitcoin treasury, instantly positioning itself as a rival to Michael Saylor\u2019s Strategy (MSTR). Analysts now suggest this competition isn\u2019t a threat but a validation of Saylor\u2019s once-controversial Bitcoin playbook.<\/p><div class=\"trade-content\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-727805638\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Trade Brains  - In_content -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2055721573\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n\n\n\n<p>Wall Street firm TD Cowen argues Twenty One\u2019s launch could turbocharge institutional confidence in Bitcoin-focused companies. Furthermore, Strategy\u2019s stock and Bitcoin itself might be on track for a surge. Here\u2019s why this rivalry is rewriting the rules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Twenty One\u2019s Mega Launch<\/strong><\/h2>\n\n\n\n<p>Three corporate giants, SoftBank, Tether, and Cantor Fitzgerald, unveiled Twenty One Capital this week, a Bitcoin accumulation firm structured to rival Strategy. With 42,000 Bitcoin ($3.6 billion) on its balance sheet from day one, Twenty One becomes the third-largest public holder overnight.<\/p><div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2855543762\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Trade Brains  - In_content -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2055721573\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n\n\n\n<p>The company plans to go public via a SPAC merger with Cantor Equity Partners (CEP), already sparking a 130% rally in CEP shares. More strikingly, analysts see this move as a game-changer for Strategy. \u201cTwenty One\u2019s model is the clearest endorsement of MSTR\u2019s strategy yet,\u201d said TD Cowen\u2019s Lance Vitanza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Outlook for Strategy<\/strong><\/h2>\n\n\n\n<p>Paradoxically, Twenty One\u2019s entrance has made analysts more optimistic about Strategy. TD Cowen reiterated a $550 price target for MSTR, projecting it could hold 757,000 Bitcoin (3.6% of supply) by 2027. If Bitcoin hits $170,000 by then, that stash would balloon to $129 billion.<\/p>\n\n\n\n<p>\u201cThis rivalry converts skeptics into believers,\u201d said analyst Jonnathan Navarrete. He noted Twenty One\u2019s high-profile backing could attract fresh capital into Bitcoin, offsetting any pressure on Strategy\u2019s funding costs. At the same time, MSTR shares have held steady, signalling investor confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BPS, BRR, and \u201cBitcoin-First\u201d Promises<\/strong><\/h2>\n\n\n\n<p>Twenty One isn\u2019t just copying Strategy; it\u2019s innovating. The firm will track \u201cBitcoins Per Share (BPS)\u201d and \u201cBitcoin Return Rate (BRR),\u201d metrics designed to appeal to corporations wary of ETFs. CEO Jack Mallers pledged to prioritise shareholder value in \u201cBitcoin terms,\u201d vowing never to dilute BPS.<\/p>\n\n\n\n<p>\u201cOur job is to make shareholders wealthier in Bitcoin,\u201d Mallers declared in a recent interview. The firm aims to blend Bitcoin with traditional finance, offering a bridge for institutions. However, critics question its reliance on controversial partners like Tether and SoftBank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SoftBank\u2019s Risky Bets and Tether\u2019s Legal Clouds<\/strong><\/h2>\n\n\n\n<p>Twenty One\u2019s consortium raises eyebrows. SoftBank, known for disastrous bets on WeWork and Uber, brings a $900 million investment and baggage. Founder Masayoshi Son lost $130 million on Bitcoin in 2017 and $70 billion during the dot-com crash. Will Twenty One redeem him?<\/p>\n\n\n\n<p>Tether, contributing $1.5 billion, faces its own scrutiny. The stablecoin giant recently exited Europe due to regulatory clashes and remains tight-lipped about audits. Its involvement fuels skepticism, especially given ties to U.S. officials: Cantor\u2019s chair is the son of Commerce Secretary Howard Lutnick.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Validation vs. \u201cExorbitant Privilege\u201d<\/strong><\/h2>\n\n\n\n<p>Reactions to Twenty One are mixed. Bitwise\u2019s Jeff Park called it an \u201cultimate exorbitant privilege joint venture,\u201d hinting at potential dollar manipulation through Tether\u2019s Treasury holdings. Others fear its structure lets investors \u201cown Bitcoin without owning Bitcoin,\u201d diluting crypto\u2019s decentralised ethos.<\/p>\n\n\n\n<p>Still, many cheer the competition. \u201cStrategy\u2019s been lonely at the top,\u201d said trader Kinky Contango on X. \u201cThis pushes Bitcoin further into mainstream finance.\u201d Whether Twenty One becomes the next Alibaba or another WeWork-style flop, its impact is already undeniable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More Players, More Scrutiny<\/strong><\/h2>\n\n\n\n<p>Strategy now faces pressure to innovate, but Saylor\u2019s vision looks vindicated. As TD Cowen notes, Twenty One\u2019s launch proves corporations see Bitcoin as a legitimate treasury asset. Expect more entrants and regulatory fireworks as Wall Street and crypto collide.<\/p>\n\n\n\n<p>Yet risks loom. Tether\u2019s regulatory battles, SoftBank\u2019s erratic history, and Bitcoin\u2019s volatility could upend Twenty One\u2019s ambitions. For investors, the message is clear: Bitcoin\u2019s corporate era has begun, and the stakes have never been higher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Welcome to the game<\/strong><\/h2>\n\n\n\n<p>Twenty One\u2019s arrival marks a turning point for Bitcoin and Strategy. While skeptics question its backers, the rivalry shows Bitcoin\u2019s growing institutional appeal. As Saylor himself might say, \u201cWelcome to the game.\u201d<\/p>\n\n\n\n<p><\/p>\n<div class=\"trade-after-content\" id=\"trade-111456987\">Disclaimer: This content does not have journalistic\/editorial involvement of Trade Brains Team. Readers are encouraged to conduct their own research before making any decisions.<\/div><div class=\"trade-disclaimer\" id=\"trade-2187828578\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>The corporate Bitcoin arena just got hotter. A new heavyweight, Twenty One Capital, has stormed into the market with a staggering $3.6 billion Bitcoin treasury, instantly positioning itself as a rival to Michael Saylor\u2019s Strategy (MSTR). Analysts now suggest this competition isn\u2019t a threat but a validation of Saylor\u2019s once-controversial Bitcoin playbook. Wall Street firm [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[972],"class_list":["post-2767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-strategy-faces-new-challenger-supported-by-softbanks-masayoshi-son"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy Faces New Challenger Supported By SoftBank\u2019s Masayoshi Son - Trade Brains<\/title>\n<meta name=\"description\" content=\"The corporate Bitcoin arena just got hotter. 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