Synopsis: Eric Trump doubled down on his long-term Bitcoin price target at the inaugural World Liberty Forum at Mar-a-Lago, reiterating his belief that the cryptocurrency will eventually reach $1 million per coin.
Eric Trump says he has never been more confident that Bitcoin will eventually be worth $1 million per coin. Speaking at the inaugural World Liberty Forum a crypto-focused event organized by World Liberty Financial (WLFI) at Mar-a-Lago in Palm Beach, Florida he called Bitcoin “one of the greatest performing asset classes” of the past decade and urged critics to point to any investment that has outperformed it.
In an interview with CNBC at the event, he was unambiguous: “I’m a huge proponent of Bitcoin. I do think it hits a million dollars. I’ve never been more bullish on Bitcoin in my life.”
Where Bitcoin Stands Today
At the time of his remarks, Bitcoin was trading just below $67,000 more than 47% below its all-time high of approximately $126,000, which it reached in early October 2025. The cryptocurrency has struggled to reclaim the $70,000 level since mid-February 2026, and its total market capitalization has dipped below $2 trillion.
Eric Trump acknowledged the volatility but framed it as the natural cost of holding an asset with significant upside potential. “You’re going to have volatility with something that has tremendous upside,” he said, adding that investors seeking stability could always opt for municipal bonds or U.S. Treasuries instead.
A Decade of Performance: The Case for Bitcoin
To support his prediction, Eric Trump pointed to Bitcoin’s long-term track record. He noted that roughly two years ago, Bitcoin was trading around $16,000 and despite the current pullback, it remains well above that level.
Over the past decade, he argued, Bitcoin has delivered average annual gains of approximately 70%, a figure he believes is unmatched by any other asset class. Well-known Bitcoin advocates such as Cathie Wood and Michael Saylor have echoed similar sentiments, consistently describing Bitcoin as among the most compelling investment opportunities of this generation.
A Previous Prediction That Fell Short
Eric Trump has made ambitious Bitcoin forecasts before. In August 2025, he predicted that Bitcoin would reach $175,000 before the end of that year. The prediction did not materialize Bitcoin closed 2025 at approximately $88,750, having surged to its record high above $126,000 in early October before reversing sharply through the final months of the year. Trump did not offer a specific timeline for his new $1 million target.
Also Read: The Takaichi Trade: How Japan’s Political Shift is Reshaping Bitcoin Markets
The Trump Family’s Growing Crypto Footprint
Beyond making predictions, the Trump family has been deepening its direct involvement in the cryptocurrency industry since 2024. Eric and Donald Trump Jr. co-founded American Bitcoin, a crypto mining company in which the Trump brothers hold approximately 20%, with the remainder owned by Hut 8. World Liberty Financial, the venture that organized the Mar-a-Lago forum, is also backed by the family and has expanded into stablecoins and real-world asset tokenization.
At the forum itself, Donald Trump Jr. criticized traditional financial institutions, claiming that banks closed hundreds of accounts linked to the Trump Organization in early 2021, which he said effectively accelerated the family’s pivot into crypto. The event drew a notable mix of attendees, including Goldman Sachs CEO David Solomon, Coinbase CEO Brian Armstrong, CFTC Chair Michael Selig, and U.S. senators Bernie Moreno and Ashley Moody.
During the forum, WLFI also announced plans to tokenize loan revenue interests tied to the Trump International Hotel & Resort in the Maldives, in partnership with Securitize Inc. and DarGlobal PLC.
The Bottom Line
Eric Trump’s message is consistent: short-term price swings are noise, and the long-term trajectory of Bitcoin points sharply upward. Whether his $1 million target proves accurate remains to be seen, but his conviction and the Trump family’s expanding crypto business interests shows no signs of cooling.
Written by Parvati Anilkumar
