Synopsis: This article highlights the recent leadership change at Binance.US. The organisation is planning to expand its operations under new leadership while navigating a shifting regulatory landscape.
Binance.US, the American branch of the global crypto exchange Binance, has appointed a new chief executive officer as it seeks to rebuild and grow its presence in the United States. The company announced that Stephen Gregory has become the new CEO, effective March 9, 2026, replacing Norman Reed, who will continue to serve Binance.US in an advisory role Business Wire rather than leading the organisation.
Who Is Stephen Gregory?
Gregory brings deep experience in building and scaling regulated crypto infrastructure. He was previously U.S. CEO of digital asset platform Currency.com, where he led the firm during its 2025 acquisition.
He is also a lawyer who has become a leading expert in digital assets compliance and regulatory matters, having served as a compliance leader at Gemini and CEX.io. ,His background in regulatory and legal matters makes him a strategic choice for Binance.US as the company moves forward after years of regulatory challenges.
Gregory’s Vision for Binance.US
In his first statement as CEO, Gregory said he was honoured to lead the Binance.US team into its next chapter. He highlighted the strength of the Binance.US brand and praised the advocacy of founder Changpeng Zhao, who has “continuously advocated to make the U.S. the crypto capital of the world.” Business Wire
A Rocky Regulatory Past
Binance.US has faced serious legal challenges in recent years. In 2023, the Securities and Exchange Commission (SEC) filed a lawsuit against the company, accusing it of failing to properly register as a securities exchange and of other regulatory violations. The lawsuit placed the company under intense scrutiny and created significant uncertainty about its future operations in the US.
However, the situation shifted when the SEC dropped the case “with prejudice,” meaning it cannot be refiled. This was part of a broader change in the US government’s approach to crypto enforcement. In October 2025, President Trump also pardoned Binance founder Changpeng Zhao. The Block Several other crypto enforcement actions were rolled back around the same time, easing regulatory pressure across the industry.
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Rebuilding Services and Restoring Trust
The leadership change comes slightly more than a year after Binance.US restored customers’ fiat deposits and withdrawals. In 2023, the exchange had been forced to suspend U.S. dollar deposits and withdrawals amid the securities law allegations The Block, leaving it operating only as a crypto-to-crypto platform during that period.
Over the past year, the company launched several new features, including a Boost service, staking programmes, and an updated referral programme. Traders Union
Plans for Expansion
Looking ahead, under Gregory’s leadership, Binance.US plans to expand its Earn suite, staking services, and access points to decentralised finance (DeFi) and tokenised assets, targeting both crypto-native users and more traditional investors.
This strategy fits a broader trend in the crypto industry. Over the past several months, trading platforms have raced to expand beyond digital assets, adding products such as tokenised stocks, prediction markets, and traditional equities trading.
With new leadership and an ambitious product roadmap, Binance.US is working to strengthen its position in the American crypto market and rebuild trust after its regulatory battles.
Written by Parvati Anilkumar
