Synopsis: Ferrari will launch a blockchain-based token with Conio, allowing elite clients to bid on its Le Mans-winning 499P, merging racing heritage with cutting-edge digital asset technology.
Ferrari is preparing to take a bold leap into the world of digital assets. The luxury automaker plans to launch a blockchain-based token that will let its top clients bid on one of its most prized race cars, the Le Mans-winning 499P. This announcement signals Ferrari’s growing interest in fusing its racing legacy with cutting-edge financial technology.
Heritage and Blockchain
The “Token Ferrari 499P” will launch in partnership with Conio, an Italian fintech known for secure crypto infrastructure. The token will be limited to Ferrari’s private “Hyperclub,” a network of around 100 elite clients passionate about endurance racing. These members will trade and use the token to join exclusive auctions, the first being for the legendary 499P hypercar.
This feels like Ferrari is merging tradition with technology. The 499P is not just any car; it’s the machine that carried Ferrari to its first overall Le Mans victory in 50 years. That kind of achievement deserves to be celebrated in a new era.
Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, said the goal is to strengthen loyalty among their most dedicated fans. The initiative aligns with the 2027 World Endurance Championship season launch, giving token holders access to rare motorsport experiences and digital collectibles.
A New Chapter For Ferrari
Ferrari began accepting Bitcoin, Ether, and USDC payments for its cars in 2023, first in the United States and a year later across Europe. However, those transactions were carefully designed to protect dealers from volatility by automatically converting crypto payments into fiat currency.
Now, Ferrari seems ready for more. The Token Ferrari 499P represents its next evolutionary move, allowing peer-to-peer trading and direct participation in exclusive events. Conio, which is seeking an EU MiCA license, calls this a milestone for luxury tokenization. As Davide Rallo, Conio’s chief fintech strategist, noted, “The potential for development is enormous.”
It’s hard to disagree. Luxury brands have long relied on exclusivity, and introducing limited digital assets could amplify that appeal in an increasingly digital world.
499P Legacy
The 499P is a masterpiece of modern endurance racing under the Le Mans Hypercar regulations. Introduced in 2023, it marked Ferrari’s triumphant return to the top category after decades away. The car secured back-to-back Le Mans victories from 2023 to 2025, powered by a 3.0‑liter twin‑turbo V6 engine paired with advanced hybrid systems producing over 700 horsepower.
For collectors, the upcoming auction offers more than just ownership; it’s a piece of motorsport history. Similar Ferrari race cars have fetched astronomical prices in the past, including the 1962 Ferrari 250 GTO that sold for $70 million. With tokenized bidding, premiums could soar even higher among crypto-savvy collectors.
The auction, scheduled alongside the 2027 Le Mans 24 Hours, will remain exclusive to token holders. Proceeds are expected to support Ferrari’s racing division and sustainability programs. Honestly, for a brand built on precision, this digital experiment feels like a natural evolution—fast, exclusive, and slightly futuristic.
Ferrari Entry Into Crypto
Ferrari’s entry into tokenized assets coincides with a boom in crypto wealth. The number of crypto millionaires jumped 40% this year to 241,700, while those holding over $100 million rose by 38%. Bitcoin’s rally and a $2.3 trillion market capitalization have created a new class of wealthy digital investors eager for tangible prestige.
Many automakers may follow Ferrari’s lead. If successful, this could inspire rivals like Lamborghini and Porsche to create similar blockchain collectibles. It’s more than innovation; it’s a statement that luxury brands can lead technological revolutions too.
At its heart, Ferrari’s token launch isn’t just about selling a car. It’s about transforming how ownership and fandom intersect. The company is inviting its elite clients to own a slice of victory on‑chain, in history, and on the track.
Written By Fazal Ul Vahab C H