Synopsis: Tether plans to launch USAT this December, targeting 100 million Americans through partnerships with Rumble and others. The U.S.-compliant token aims to rival PayPal in creator payments.
Tether is preparing for one of its boldest moves yet. The stablecoin giant plans to roll out its U.S.-compliant token USAT this December, aiming to reach 100 million Americans through aggressive investments and partnerships. CEO Paolo Ardoino believes the token will reshape how digital dollars function in the American creator economy.
In an interview with CoinDesk, Ardoino revealed that Tether will invest heavily in platforms like Rumble, a U.S. video-sharing network known for free speech advocacy. The company previously spent $775 million to partner with Rumble, which has around 51 million active monthly users in the country.
To bridge the remaining gap, Tether is planning fresh investments in two or three companies, most likely social media or content platforms. Ardoino said these partnerships could expand the reachable audience to nearly 100 million users. Personally, I find this scale unmatched in the stablecoin market, especially given Tether’s existing dominance with USDT, now valued at $182 billion in circulation.
He was confident about the challenge, telling CoinDesk that the team would “hit the ground running” and “start taking away market share” from rivals like Circle’s USDC. His tone showed both ambition and a hint of rivalry that has long defined the stablecoin race.
Creator Economy
The USAT token, issued by Tether America a joint venture with Anchorage Digital will cater specifically to the U.S. audience under the new GENIUS Act regulations. It will be fully backed 1:1 by U.S. dollar reserves, verified through regulated custody accounts at Anchorage.
Unlike Tether’s global USDT, which thrives across emerging markets, USAT will focus on microtransactions and creator payouts. The token aims to make digital payments faster, cheaper, and fully compliant with federal oversight. As someone watching this space closely, this looks like Tether’s smartest way to merge crypto freedom with U.S.-grade regulation.
Ardoino described the move as a “digital and professional approach to money” that can compete with PayPal’s vast ecosystem. For creators and small businesses, USAT could make online transactions nearly frictionless an exciting shift for those tired of traditional fee-heavy systems.
Gold Gains
Even as Tether prepares for the December launch, its existing products continue to soar. Demand for Tether Gold (XAUT) has surged, tripling its market value this year to $2.2 billion as gold prices hit record highs. Ardoino attributed this boom largely to growing retail interest from Central and South America as well as Asia.
He noted that market makers and retail investors are increasingly using tokenized gold to tap into higher returns and flexible trade options. As I see it, these parallel successes strengthen Tether’s footing and give it a buffer ahead of USAT’s rollout.
Tether’s widespread retail momentum, backed by strong reserve partnerships, shows the company’s edge in adapting to both regulation and innovation. The data reflect a strategy that fuses global experience with local compliance a mix rarely seen in crypto launches.
December: The Real Test for Tether
Come December, Tether will test whether its U.S.-first approach can win hearts as easily as its USDT won wallets overseas. With its reach in Rumble and other platforms, USAT could soon become the stablecoin for American content creators.
Personally, I think Tether’s play here feels timely. As federal clarity takes shape under the GENIUS Act, and with President Trump’s administration leaning pro-innovation, the December launch could set a new standard for compliant crypto in the U.S.
If all goes as planned, Tether’s USAT may become more than just another token it could redefine digital payments for millions of Americans chasing financial freedom in a new digital era.
Written By Fazal Ul Vahab C H