{"id":4113,"date":"2026-02-12T11:39:02","date_gmt":"2026-02-12T06:09:02","guid":{"rendered":"https:\/\/tradebrains.in\/crypto\/?p=4113"},"modified":"2026-02-12T11:39:08","modified_gmt":"2026-02-12T06:09:08","slug":"how-to-build-a-growth-engine-for-blockchain-startups","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/","title":{"rendered":"How to Build a Growth Engine for Blockchain Startups"},"content":{"rendered":"\n<p>Most Web3 projects grow in bursts. A <a href=\"https:\/\/surgence.io\/blog\/how-to-launch-a-token\" target=\"_blank\" rel=\"noreferrer noopener\">token launch<\/a> gets attention. A KOL campaign spikes traffic for a week. An airdrop brings thousands of wallets, and 90% of them disappear within days.<\/p><div class=\"trade-delta\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-674546583\"><a href=\"https:\/\/tradebrains.in\/get\/coindcxfg\/\" aria-label=\"coindcx ads\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/coindcx.webp\" alt=\"coindcx ads\"  srcset=\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/coindcx.webp 500w, https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/coindcx-480x480.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" width=\"350\" height=\"350\"  style=\"display: inline-block;\" \/><\/a><\/div>\n\n\n\n<p>That\u2019s marketing. It\u2019s not growth.<\/p>\n\n\n\n<p>A growth engine for blockchain startups works differently. It\u2019s a repeatable system that takes raw attention and converts it into activated wallets, retained users, and compounding distribution. The kind of system where every month builds on the last one, instead of resetting to zero.<\/p><div class=\"trade-coindcx-3\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-4173938733\"><script data-cfasync=\"false\" type=\"text\/javascript\" id=\"clever-core\">\r\n\/* <![CDATA[ *\/\r\n    (function (document, window) {\r\n        var a, c = document.createElement(\"script\"), f = window.frameElement;\r\n\r\n        c.id = \"CleverCoreLoader101144\";\r\n        c.src = \"https:\/\/scripts.cleverwebserver.com\/fbda060f29d5b8e8c653abce4ac69b7b.js\";\r\n\r\n        c.async = !0;\r\n        c.type = \"text\/javascript\";\r\n        c.setAttribute(\"data-target\", window.name || (f && f.getAttribute(\"id\")));\r\n        c.setAttribute(\"data-callback\", \"put-your-callback-function-here\");\r\n        c.setAttribute(\"data-callback-url-click\", \"put-your-click-macro-here\");\r\n        c.setAttribute(\"data-callback-url-view\", \"put-your-view-macro-here\");\r\n\r\n        try {\r\n            a = parent.document.getElementsByTagName(\"script\")[0] || document.getElementsByTagName(\"script\")[0];\r\n        } catch (e) {\r\n            a = !1;\r\n        }\r\n\r\n        a || (a = document.getElementsByTagName(\"head\")[0] || document.getElementsByTagName(\"body\")[0]);\r\n        a.parentNode.insertBefore(c, a);\r\n    })(document, window);\r\n\/* ]]> *\/\r\n<\/script>\r\n<div class=\"clever-core-ads\"><\/div><\/div>\n\n\n\n<p>This guide lays out a simple framework you can implement in 90 days. No fluff. No theory that sounds good in a Twitter thread but falls apart when you actually try to execute it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-a-growth-engine-means-in-web3\"><strong>What a Growth Engine Means in Web3<\/strong><\/h2>\n\n\n\n<p>Think of a growth engine as a loop: <strong>Acquisition \u2192 Activation \u2192 Retention \u2192 Referral\/Revenue<\/strong>. Each stage feeds the next. When one stage improves, the entire system accelerates.<\/p><div class=\"trade-content\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2029296115\"><a href=\"https:\/\/tradebrains.in\/get\/delta\/\" aria-label=\"Delta Exchange Ads\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/Delta-Exchange-5-1-1.png\" alt=\"Delta Exchange Ads\"  srcset=\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/Delta-Exchange-5-1-1.png 500w, https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2025\/11\/Delta-Exchange-5-1-1-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" width=\"350\" height=\"350\"  style=\"display: inline-block;\" \/><\/a><\/div>\n\n\n\n<p>Web3 makes this harder than it sounds. Users need to trust a protocol before they connect a wallet. The onboarding is often complex; bridging, approvals, and gas fees. Adoption is community-driven, which means you can\u2019t just buy your way in with paid ads the way a SaaS company might.<\/p>\n\n\n\n<p>And then there\u2019s the incentive problem. Airdrops and token rewards attract mercenary capital. You get wallets, sure. But you don\u2019t get users who stick around once the incentive dries up.<\/p>\n\n\n\n<p>That\u2019s exactly why your <strong>north star metrics<\/strong> should be <strong>activated and retained users<\/strong> (people who\u2019ve completed a meaningful action and come back). Impressions, follower counts, and Discord member numbers; these look good on a slide deck, but they don\u2019t tell you whether your growth engine actually works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-nail-narrative-positioning\"><strong>Step 1 \u2014 Nail Narrative + Positioning<\/strong><\/h2>\n\n\n\n<p>Before you build any funnel or launch any campaign, you need a story people can repeat. If someone asks your community member, \u201cWhat does this protocol do?\u201d and they can\u2019t answer in one sentence, you\u2019ve got a positioning problem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-3-messaging-layers\"><strong>The 3 Messaging Layers<\/strong><\/h4>\n\n\n\n<p><strong>Layer 1: Your one-liner.<\/strong> This answers three questions at once: what you do, who it\u2019s for, and why it matters. Something like: \u201cNon-custodial yield aggregation for DeFi users who want set-and-forget returns.\u201d Clear. Specific. No jargon salad.<\/p>\n\n\n\n<p><strong>Layer 2: Three value propositions tied to outcomes.<\/strong> Pick from yield, cost savings, speed, access, or security; whichever outcomes your users actually care about. Each prop should answer \u201cso what?\u201d in a concrete way. \u201cSave 40% on gas through batched transactions\u201d beats \u201coptimized gas efficiency\u201d every time.<\/p>\n\n\n\n<p><strong>Layer 3: Proof points.<\/strong> Audits from recognized firms. On-chain metrics that people can verify. Integrations with protocols users already trust. Ecosystem grants or backing. Proof points turn claims into credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-common-positioning-mistakes\"><strong>Common Positioning Mistakes<\/strong><\/h4>\n\n\n\n<p><strong>Generic narrative.<\/strong> \u201cWe\u2019re building the future of decentralized finance\u201d tells no one anything. If you swapped your project name for any competitor\u2019s and the sentence still works, it\u2019s too generic.<\/p>\n\n\n\n<p><strong>Too technical, too early.<\/strong> Leading with \u201cour ZK-rollup uses recursive SNARKs for state compression\u201d might impress other devs, but it loses the 95% of potential users who just want to know what they can do with your product and why they should trust it.<\/p>\n\n\n\n<p><strong>No proof.<\/strong> Claims without evidence get ignored. Especially in Web3, where rug pulls have trained users to be skeptical by default.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-define-icp-by-behavior\"><strong>Step 2 \u2014 Define ICP by Behavior<\/strong><\/h2>\n\n\n\n<p>ICP stands for Ideal Customer Profile. For any blockchain startup building a growth engine, defining ICP by demographics is mostly useless. What matters is behavior;&nbsp; what your target users actually do on-chain and why.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pick-1-2-core-user-types\"><strong>Pick 1\u20132 Core User Types<\/strong><\/h4>\n\n\n\n<p>Get specific. Your core users might be yield farmers chasing optimized APY across protocols. Or long-term stakers who want passive income and low maintenance. Maybe they\u2019re active traders, DAO voters, builders looking for infrastructure, or game guilds coordinating treasury management.<\/p>\n\n\n\n<p>You don\u2019t need to serve everyone. Pick the one or two user types where your product creates the most obvious value and focus there. You can expand later.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-define-your-activation-event\"><strong>Define Your Activation Event<\/strong><\/h4>\n\n\n\n<p>An activation event is the single action that signals a user has gotten real value from your product. It\u2019s different for every protocol.<\/p>\n\n\n\n<p>For a DeFi platform, it might be the first stake or first deposit. For a DEX, the first swap. For a bridge, the first cross-chain transfer. For a DAO tool, the first governance vote.<\/p>\n\n\n\n<p>Pick one. Make it measurable. Then design everything (your onboarding, your landing page, your KOL briefs) to drive users toward that specific action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-map-objections\"><strong>Map Objections<\/strong><\/h4>\n\n\n\n<p>Before someone activates, they\u2019ll hesitate. Know the reasons in advance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Security concerns: <\/strong>\u201cHas this been audited? Who\u2019s behind this?\u201d<\/li>\n\n\n\n<li><strong>Competitive comparison: <\/strong>\u201cWhy should I use this instead of [established protocol]?\u201d<\/li>\n\n\n\n<li><strong>Complexity: <\/strong>\u201cI don\u2019t understand how to bridge\/stake\/deposit.\u201d<\/li>\n\n\n\n<li><strong>Token economics: <\/strong>\u201cWill my position get diluted? What\u2019s the unlock schedule?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Address these on your site, in your docs, and in your content. Don\u2019t wait for users to ask; most won\u2019t. They\u2019ll just leave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-build-a-funnel-that-matches-web3-reality\"><strong>Step 3 \u2014 Build a Funnel That Matches Web3 Reality<\/strong><\/h2>\n\n\n\n<p>Standard SaaS funnels break in Web3. Users don\u2019t sign up with an email \u2014 they connect a wallet. There\u2019s no free trial \u2014 there\u2019s a first transaction with real money. The trust threshold is higher, the learning curve is steeper, and the competition for attention is constant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-web3-funnel-stages\"><strong>Web3 Funnel Stages<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>First touch<\/strong> \u2014 Someone encounters your brand. Could be through X (Twitter), a KOL mention, a press feature, or an SEO-driven article.<\/li>\n\n\n\n<li><strong>Learn<\/strong> \u2014 They click through to your site, docs, explainer threads, or video content. They\u2019re figuring out what you do and whether it\u2019s relevant.<\/li>\n\n\n\n<li><strong>Trust<\/strong> \u2014 They check your audits, look at your partners, scan your social proof, and maybe ask around in communities. This is where most Web3 funnels leak.<\/li>\n\n\n\n<li><strong>Activate<\/strong> \u2014 They connect a wallet and complete their first meaningful action (your activation event).<\/li>\n\n\n\n<li><strong>Repeat<\/strong> \u2014 They come back. They stake more, trade again, and vote in the next proposal. This is your retention loop.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-optimize-first\"><strong>What to Optimize First<\/strong><\/h4>\n\n\n\n<p>If you\u2019re early, don\u2019t try to optimize everything at once. Focus on three things:<\/p>\n\n\n\n<p><strong>Landing page clarity.<\/strong> Can someone understand what you do, who it\u2019s for, and what they should do next within 10 seconds? If not, fix that before spending a dollar on acquisition.<\/p>\n\n\n\n<p><strong>Trust block.<\/strong> Put your audit badges, partner logos, on-chain metrics, and team credibility in a visible section. In Web3, trust is the conversion bottleneck.<\/p>\n\n\n\n<p><strong>Single primary CTA.<\/strong> Don\u2019t give visitors five things to do. Give them one. \u201cLaunch App,\u201d \u201cStart Staking,\u201d \u201cConnect Wallet\u201d \u2014 whatever maps to your activation event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-choose-3-channels-only\"><strong>Step 4 \u2014 Choose 3 Channels Only<\/strong><\/h2>\n\n\n\n<p>Here\u2019s where most blockchain startups building a growth engine waste budget. They try to be everywhere \u2014 X, Discord, Telegram, YouTube, Reddit, newsletters, podcast tours, LinkedIn \u2014 and end up doing all of them poorly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-3-channel-rule\"><strong>The 3-Channel Rule<\/strong><\/h4>\n\n\n\n<p>Pick three. That\u2019s it. One from each category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 Owned channel<\/strong> (SEO\/content hub, newsletter, or blog)<\/li>\n\n\n\n<li><strong>1 Social channel<\/strong> (X or YouTube)<\/li>\n\n\n\n<li><strong>1 Relationship channel<\/strong> (KOL partnerships or protocol integrations)<\/li>\n<\/ul>\n\n\n\n<p>You can expand later once these three are producing consistent results. Spreading yourself thin early is a trap.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-channel-responsibilities\"><strong>Channel Responsibilities<\/strong><\/h4>\n\n\n\n<p>Each channel serves a different purpose in your growth engine for blockchain startups:<\/p>\n\n\n\n<p><strong>Owned = compounding acquisition.<\/strong> Content and SEO build traffic that grows over time without increasing spend. A well-ranking article drives visitors for months or years. This is the asset layer.<\/p>\n\n\n\n<p><strong>Social = narrative + trust + mindshare.<\/strong> Your X account or YouTube channel shapes how people perceive your project. It\u2019s where narrative lives, where community forms, and where trust signals accumulate.<\/p>\n\n\n\n<p><strong>Relationship = credibility + spikes + integrations.<\/strong> KOLs and partnerships provide third-party validation and reach. They create spikes in attention that feed your owned and social channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-build-the-compounding-layer-seo-content-engine\"><strong>Step 5 \u2014 Build the Compounding Layer (SEO + Content Engine)<\/strong><\/h2>\n\n\n\n<p>SEO is the most underused growth lever in Web3. Most blockchain projects ignore it entirely or publish a few blog posts and call it a strategy. That\u2019s a missed opportunity \u2014 search traffic compounds over time, and in crypto, people search constantly for information before they commit funds to any protocol.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-rank-for\"><strong>What to Rank For<\/strong><\/h4>\n\n\n\n<p>Focus on four keyword categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cWhat is \/ how to\u201d keywords<\/strong> \u2014 educational queries like \u201cwhat is liquid staking\u201d or \u201chow to bridge ETH to Arbitrum.\u201d These attract users early in their journey.<\/li>\n\n\n\n<li><strong>\u201cBest \/ top\u201d keywords<\/strong> \u2014 comparison queries like \u201cbest yield farming platforms 2025.\u201d High commercial intent.<\/li>\n\n\n\n<li><strong>\u201cX vs Y\u201d comparisons<\/strong> \u2014 direct matchups like \u201cAave vs Compound\u201d or \u201cOptimism vs Arbitrum.\u201d Users searching for these are actively evaluating.<\/li>\n\n\n\n<li><strong>Ecosystem guides<\/strong> \u2014 in-depth breakdowns of specific chains, DeFi sectors, or protocol categories. These establish authority.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cluster-model-simple\"><strong>Cluster Model (Simple)<\/strong><\/h4>\n\n\n\n<p>Don\u2019t publish random articles. Use a cluster model: <strong>1 pillar page + 6\u201310 supporting posts<\/strong>, all interlinked.<\/p>\n\n\n\n<p>Your pillar page targets a broad keyword (like \u201cDeFi yield farming guide\u201d). Supporting posts target specific long-tail queries (like \u201chow to yield farm on Arbitrum\u201d or \u201cyield farming risks explained\u201d). Internal links from supporting posts push authority toward the pillar page, and links from the pillar push users toward your product and activation pages.<\/p>\n\n\n\n<p>This structure signals to search engines that you\u2019re an authority on the topic. And it tells users you actually know what you\u2019re talking about, which builds the trust they need before connecting a wallet.<\/p>\n\n\n\n<p>For teams that want to build SEO, content, PR, and distribution into a single repeatable system, working with a full-stack Web3 growth partner can accelerate execution;\u00a0 for example,<a href=\"https:\/\/surgence.io\/services\" target=\"_blank\" rel=\"noreferrer noopener\"> Surgence Labs offers a host of Web3 GTM services<\/a> you can harness for your protocol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-6-add-a-distribution-spike-layer-kols-partnerships\"><strong>Step 6 \u2014 Add a Distribution Spike Layer (KOLs + Partnerships)<\/strong><\/h2>\n\n\n\n<p>Your compounding layer (SEO, content) builds steady growth over time. But it\u2019s slow to start. KOLs and partnerships create the attention spikes that feed your funnel while your organic channels ramp up.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kol-campaigns-that-drive-users\"><strong>KOL Campaigns That Drive Users<\/strong><\/h4>\n\n\n\n<p>Most KOL campaigns in Web3 are glorified shoutouts. Someone with 200K followers posts a thread, you get impressions, and nothing happens. Here\u2019s how to do it differently:<\/p>\n\n\n\n<p><strong>Focus on niche creators (tier 2).<\/strong> A KOL with 15K highly engaged followers in your specific niche will outperform a 500K general crypto account almost every time. Their audience trusts their recommendations.<\/p>\n\n\n\n<p><strong>Give a clear brief + tracked link + CTA tied to activation.<\/strong> Don\u2019t let the KOL just \u201ctalk about your project.\u201d Give them a specific link, a specific CTA (\u201ctry staking on [protocol]\u201d), and track conversions through that link. You want to know which KOLs actually drive activated wallets and not just views.<\/p>\n\n\n\n<p><strong>Avoid vanity metrics.<\/strong> Likes and impressions feel good. They don\u2019t pay the bills. Judge KOL performance by how many users reached your activation event.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-partnership-flywheel\"><strong>Partnership Flywheel<\/strong><\/h4>\n\n\n\n<p>Integrations are one of the strongest trust signals in Web3. When a recognized protocol integrates with yours, their users see it as validation. That\u2019s distribution and credibility in a single move.<\/p>\n\n\n\n<p>Build a <strong>co-marketing launch<\/strong> around each integration: a joint blog post, a co-hosted X Space, an AMA, and community announcements on both sides. One integration, properly marketed, can drive more sustained growth than a dozen standalone campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-7-engineer-retention-loops\"><strong>Step 7 \u2014 Engineer Retention Loops<\/strong><\/h2>\n\n\n\n<p>Acquisition without retention is a leaky bucket. You can drive thousands of wallets to your protocol, but if they don\u2019t come back after day one, your growth engine stalls. Retention is where long-term value compounds.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-retention-loop-examples\"><strong>Retention Loop Examples<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stake \u2192 earn \u2192 restake.<\/strong> The classic DeFi loop. Users earn yield, and the natural next action is to compound it. Make restaking frictionless.<\/li>\n\n\n\n<li><strong>Quests \u2192 reputation \u2192 access.<\/strong> Gamified loops where completing actions builds a reputation score that unlocks gated features, roles, or rewards.<\/li>\n\n\n\n<li><strong>Governance \u2192 status \u2192 participation.<\/strong> Users who vote in governance gain influence and status within the community, which motivates continued participation.<\/li>\n\n\n\n<li><strong>Integrations \u2192 new use cases \u2192 repeat usage.<\/strong> Each new integration gives existing users a reason to return and use the product in a different way.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-incentives-rule\"><strong>Incentives Rule<\/strong><\/h4>\n\n\n\n<p>Incentives work, but only when they\u2019re tied to actions that create long-term value. Rewarding a one-time deposit with a token bonus attracts mercenaries. Rewarding consistent staking over 90 days, or governance participation across multiple cycles, attracts users who are actually aligned with the protocol.<\/p>\n\n\n\n<p>The rule: <strong>reward time and repeat behavior<\/strong>, not one-off actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-8-measure-what-matters\"><strong>Step 8 \u2014 Measure What Matters<\/strong><\/h2>\n\n\n\n<p>You can\u2019t optimize what you don\u2019t track. And in Web3, most teams track the wrong things.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-avoid-vanity-metrics\"><strong>Avoid Vanity Metrics<\/strong><\/h4>\n\n\n\n<p>Followers, impressions, Discord member count \u2014 these feel like progress, but they don\u2019t correlate with actual growth. A project with 50K Discord members and 200 active wallets has a community problem, not a growth engine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-track-these-kpis\"><strong>Track These KPIs<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activated wallets\/users<\/strong> \u2014 how many people completed your activation event<\/li>\n\n\n\n<li><strong>Activation rate<\/strong> \u2014 the percentage of visitors who convert from a site visit to the first action<\/li>\n\n\n\n<li><strong>Day 7 \/ Day 30 retention<\/strong> \u2014 how many activated users come back after a week and a month<\/li>\n\n\n\n<li><strong>Cost per activated wallet<\/strong> \u2014 what you\u2019re spending to acquire a user who actually does something<\/li>\n\n\n\n<li><strong>Channel conversion rate<\/strong> \u2014 which of your three channels produces the most activated users<\/li>\n\n\n\n<li><strong>TVL\/revenue per retained user<\/strong> \u2014 the economic value of users who stick around<\/li>\n<\/ul>\n\n\n\n<p>These six metrics tell you whether your blockchain startup growth engine is working and where it\u2019s leaking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-90-day-execution-plan\"><strong>90-Day Execution Plan<\/strong><\/h2>\n\n\n\n<p>Theory is useless without execution. Here\u2019s a practical timeline to get your growth engine running.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-days-1-30-foundation\"><strong>Days 1\u201330: Foundation<\/strong><\/h4>\n\n\n\n<p>This is the groundwork phase. Get the fundamentals right before you start spending on distribution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lock in your narrative: one-liner, three value propositions, and proof points<\/li>\n\n\n\n<li>Define your ICP and activation event<\/li>\n\n\n\n<li>Improve your landing page \u2014 clarity, trust block, single CTA<\/li>\n\n\n\n<li>Set up analytics to track activation rate and retention<\/li>\n\n\n\n<li>Build your first SEO content cluster plan (1 pillar + 6\u201310 supporting topics)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-days-31-60-launch\"><strong>Days 31\u201360: Launch<\/strong><\/h4>\n\n\n\n<p>Start executing across your three channels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish your first batch of SEO content (aim for 4\u20136 pieces)<\/li>\n\n\n\n<li>Establish a consistent X posting cadence (daily or near-daily)<\/li>\n\n\n\n<li>Test 3\u20135 KOL activations with tracked links and clear CTAs<\/li>\n\n\n\n<li>Begin partnership outreach to complementary protocols<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-days-61-90-scale\"><strong>Days 61\u201390: Scale<\/strong><\/h4>\n\n\n\n<p>Now you have data. Use it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Double down on whichever channel is producing the best activation rate<\/li>\n\n\n\n<li>Scale KOL partnerships and launch at least one co-marketed integration campaign<\/li>\n\n\n\n<li>Optimize your onboarding flow and retention loops based on Day 7 and Day 30 data<\/li>\n\n\n\n<li>Cut anything that isn\u2019t driving activated or retained users<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Building a growth engine for blockchain startups comes down to engineering, not marketing theater. You build loops: acquisition feeds activation, activation feeds retention, retention feeds referral. Then you measure, find the leaks, and iterate.<\/p>\n\n\n\n<p>The projects that win in the long term are the ones building compounding systems. Every article published, every integration launched, every retention loop tightened \u2014 it all stacks. Six months from now, the teams running this kind of engine will be miles ahead of the ones still chasing the next campaign spike.<\/p>\n\n\n\n<p>Start with the 90-day plan. Nail your narrative, pick your three channels, and obsess over activation and retention. The growth follows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A growth engine is a repeatable loop (Acquisition \u2192 Activation \u2192 Retention \u2192 Referral), not a series of campaign spikes<\/li>\n\n\n\n<li>Define your ICP by on-chain behavior and pick one measurable activation event to optimize around<\/li>\n\n\n\n<li>Use the 3-channel rule;\u00a0 one owned, one social, one relationship; and ignore everything else until those three produce results<\/li>\n\n\n\n<li>SEO and content are the most underused compounding growth levers in Web3; a cluster model builds authority and trust over time<\/li>\n\n\n\n<li>Track activated wallets, activation rate, and Day 7\/Day 30 retention; vanity metrics tell you nothing about real growth<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-growth-engine-for-blockchain-startups\"><strong>What is a growth engine for blockchain startups?<\/strong><\/h4>\n\n\n\n<p>A growth engine is a repeatable system that converts attention into activated wallets, then retains those users over time. It follows a loop of acquisition, activation, retention, and referraldesigned to compound results rather than rely on one-off campaign spikes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-long-does-it-take-to-build-a-web3-growth-engine\"><strong>How long does it take to build a Web3 growth engine?<\/strong><\/h4>\n\n\n\n<p>You can get the foundational framework running in about 90 days. The first month focuses on narrative, positioning, and analytics. Months two and three cover channel execution and optimization. Real compounding results typically start showing around month four to six.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-should-blockchain-startups-focus-on-only-3-channels\"><strong>Why should blockchain startups focus on only 3 channels?<\/strong><\/h4>\n\n\n\n<p>Spreading across too many channels leads to inconsistent execution and diluted results. Picking one owned, one social, and one relationship channel lets you build depth and actually measure what\u2019s working before expanding.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-s-the-most-important-metric-for-web3-growth\"><strong>What\u2019s the most important metric for Web3 growth?<\/strong><\/h4>\n\n\n\n<p>Activated wallets; these are users who\u2019ve completed a meaningful first action like staking, swapping, or depositing. Pair that with Day 7 and Day 30 retention rates to understand whether your growth engine actually keeps users engaged.<\/p>\n\n\n\n<p><strong>How is Web3 growth different from traditional startup growth?<\/strong><\/p>\n\n\n\n<p>Web3 growth requires higher trust thresholds (users risk real funds), deals with complex onboarding (wallets, gas fees, bridging), and faces incentive distortion from airdrops and token rewards. Community-driven adoption also means you can\u2019t simply buy growth with paid ads.<\/p>\n\n\n\n<p><\/p>\n<div class=\"trade-after-content\" id=\"trade-1374379099\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Most Web3 projects grow in bursts. A token launch gets attention. A KOL campaign spikes traffic for a week. An airdrop brings thousands of wallets, and 90% of them disappear within days. That\u2019s marketing. It\u2019s not growth. A growth engine for blockchain startups works differently. It\u2019s a repeatable system that takes raw attention and converts [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[1281,4661,4672,4665,4668,4670,4662,4669,4664,4667,4663,4666,4671],"ppma_author":[2834],"class_list":["post-4113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-blockchain-adoption","tag-blockchain-marketing","tag-blockchain-startups","tag-crypto-content-marketing","tag-crypto-retention","tag-crypto-startup-growth","tag-crypto-user-acquisition","tag-defi-growth","tag-growth-engine-for-blockchain-startups","tag-web3-funnel","tag-web3-growth-strategy","tag-web3-marketing","tag-web3-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Growth Engine for Blockchain Startups - Trade Brains Crypto<\/title>\n<meta name=\"description\" content=\"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Growth Engine for Blockchain Startups\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Crypto\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T06:09:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T06:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crypto Editorial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crypto Editorial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/\",\"url\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/\",\"name\":\"How to Build a Growth Engine for Blockchain Startups - Trade Brains Crypto\",\"isPartOf\":{\"@id\":\"https:\/\/tradebrains.in\/crypto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg\",\"datePublished\":\"2026-02-12T06:09:02+00:00\",\"dateModified\":\"2026-02-12T06:09:08+00:00\",\"author\":{\"@id\":\"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/ba5a7bb89667e221816ab991e2566edb\"},\"description\":\"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.\",\"breadcrumb\":{\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage\",\"url\":\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg\",\"contentUrl\":\"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tradebrains.in\/crypto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Growth Engine for Blockchain Startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/#website\",\"url\":\"https:\/\/tradebrains.in\/crypto\/\",\"name\":\"Trade Brains Crypto\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tradebrains.in\/crypto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/ba5a7bb89667e221816ab991e2566edb\",\"name\":\"Crypto Editorial\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/image\/36ff8defa782859d229cf17fb46991a0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd7d6331c5ab74181158fb2f0f0d9eada16909507ed513a20867478cf3bbdd43?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd7d6331c5ab74181158fb2f0f0d9eada16909507ed513a20867478cf3bbdd43?s=96&d=mm&r=g\",\"caption\":\"Crypto Editorial\"},\"description\":\"The Trade Brains Crypto Editorial is a collective of seasoned crypto analysts, blockchain researchers, and digital asset traders with over 10+ years of combined experience in the cryptocurrency ecosystem.\",\"url\":\"https:\/\/tradebrains.in\/crypto\/author\/crypto-editorial-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Build a Growth Engine for Blockchain Startups - Trade Brains Crypto","description":"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Growth Engine for Blockchain Startups","og_description":"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.","og_url":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/","og_site_name":"Trade Brains Crypto","article_published_time":"2026-02-12T06:09:02+00:00","article_modified_time":"2026-02-12T06:09:08+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg","type":"image\/jpeg"}],"author":"Crypto Editorial","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Crypto Editorial","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/","url":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/","name":"How to Build a Growth Engine for Blockchain Startups - Trade Brains Crypto","isPartOf":{"@id":"https:\/\/tradebrains.in\/crypto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage"},"image":{"@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg","datePublished":"2026-02-12T06:09:02+00:00","dateModified":"2026-02-12T06:09:08+00:00","author":{"@id":"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/ba5a7bb89667e221816ab991e2566edb"},"description":"Learn how to build a powerful growth engine for blockchain startups. Discover proven Web3 strategies to convert users, boost retention, and scale crypto projects sustainably.","breadcrumb":{"@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#primaryimage","url":"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg","contentUrl":"https:\/\/tradebrains-wp.s3.ap-south-1.amazonaws.com\/crypto\/wp-content\/uploads\/2026\/02\/4k-60-FPS-2026-02-12T113533.550.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/tradebrains.in\/crypto\/how-to-build-a-growth-engine-for-blockchain-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tradebrains.in\/crypto\/"},{"@type":"ListItem","position":2,"name":"How to Build a Growth Engine for Blockchain Startups"}]},{"@type":"WebSite","@id":"https:\/\/tradebrains.in\/crypto\/#website","url":"https:\/\/tradebrains.in\/crypto\/","name":"Trade Brains Crypto","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tradebrains.in\/crypto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/ba5a7bb89667e221816ab991e2566edb","name":"Crypto Editorial","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tradebrains.in\/crypto\/#\/schema\/person\/image\/36ff8defa782859d229cf17fb46991a0","url":"https:\/\/secure.gravatar.com\/avatar\/bd7d6331c5ab74181158fb2f0f0d9eada16909507ed513a20867478cf3bbdd43?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd7d6331c5ab74181158fb2f0f0d9eada16909507ed513a20867478cf3bbdd43?s=96&d=mm&r=g","caption":"Crypto Editorial"},"description":"The Trade Brains Crypto Editorial is a collective of seasoned crypto analysts, blockchain researchers, and digital asset traders with over 10+ years of combined experience in the cryptocurrency ecosystem.","url":"https:\/\/tradebrains.in\/crypto\/author\/crypto-editorial-team\/"}]}},"authors":[{"term_id":2834,"user_id":7,"is_guest":0,"slug":"crypto-editorial-team","display_name":"Crypto Editorial","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/bd7d6331c5ab74181158fb2f0f0d9eada16909507ed513a20867478cf3bbdd43?s=96&d=mm&r=g","author_category":"","first_name":"Crypto","last_name":"Editorial","user_url":"","job_title":"","description":"The Trade Brains Crypto Editorial is a collective of seasoned crypto analysts, blockchain researchers, and digital asset traders with over 10+ years of combined experience in the cryptocurrency ecosystem."}],"_links":{"self":[{"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/posts\/4113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/comments?post=4113"}],"version-history":[{"count":1,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/posts\/4113\/revisions"}],"predecessor-version":[{"id":4114,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/posts\/4113\/revisions\/4114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/media\/4115"}],"wp:attachment":[{"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/media?parent=4113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/categories?post=4113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/tags?post=4113"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tradebrains.in\/crypto\/wp-json\/wp\/v2\/ppma_author?post=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}