{"id":10005,"date":"2021-12-20T18:03:38","date_gmt":"2021-12-20T12:33:38","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-cult-fit\/"},"modified":"2021-12-20T18:03:38","modified_gmt":"2021-12-20T12:33:38","slug":"biz-cult-fit","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-cult-fit\/","title":{"rendered":"Cult.fit acquires\u00a0 RPM Fitness, 3 other equipment brands"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2460985543\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>New Delhi, Dec 20 (PTI) Fitness and wellness startup Cult.fit on Monday said it has acquired at-home cardio equipment brands &#8211; RPM fitness, Fitkit and Onefitplus.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-953952381\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> The deal size was not disclosed.<\/p>\n<p> Cult is also making a foray into outdoor bicycles business with acquisition of brand Urban Terrain.<\/p>\n<p> &#8220;The brands were built and scaled by Mohit Mathur and his team at Shoora Retail, who are all joining Cult to further expand the business&#8230;Combined scale is about USD 20 million annual recurring revenue (ARR) with 100,000 units of annual sales. These smart equipment connect with smartphones which users can use to track their performance&#8230;in a virtual game environment,&#8221; a statement said.<\/p><div class=\"trade-content_5\" id=\"trade-3607027150\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Cult is also getting the manufacturing capability for bicycles and service network that extends to over 19,000 pin codes in the country, it added. This is the second acquisition in the space by Cult.fit after the acquisition of Tread, a Bengaluru-based smart fitness-bike startup last year.<\/p>\n<p> Cult also recently completed a USD 150 million series F fundraise and had entered the unicorn club.<\/p>\n<p> \u201cThis acquisition enhances our product portfolio of at-home smart exercise equipment. We now have a range of options at all price points, starting from simple air bikes for Rs 5,000-7,000 to premium Cult bike for Rs 50,000. The fitness hardware market is expanding around the world, and we strive to bring the best innovation to our customers,&#8221; Cult.fit Head of Digital Health Shamik Sharma said.<\/p>\n<p> He added that Cult.fit is building the largest house of fitness D2C (direct to consumer) brands in the country, having the largest community of fitness enthusiasts.<\/p>\n<p> \u201cWe are excited to join hands with Cult. With their captive fitness user base, tech know-how, brand and capital, we should be able to double our business within the next year. Additionally, given Cult&#8217;s unmatched ability to build fitness communities, we can also rapidly grow our bicycles portfolio to emerge as India&#8217;s premier tech-led community bicycle brand,\u201d Shoora Retail founder Mohit Mathur said.<\/p>\n<p> Cult.fit said it is also expanding the manufacturing capability which will ensure control over the end-to-end supply chain, thus ensuring greater profitability and superior control on margins. PTI SR \t  \t   ANU ANU<\/p><div class=\"trade-content-10\" id=\"trade-2771205456\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<div class=\"trade-after-content\" id=\"trade-1098806414\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>New Delhi, Dec 20 (PTI) Fitness and wellness startup Cult.fit on Monday said it has acquired at-home cardio equipment brands &#8211; RPM fitness, Fitkit and Onefitplus. The deal size was not disclosed. Cult is also making a foray into outdoor bicycles business with acquisition of brand Urban Terrain. &#8220;The brands were built and scaled by [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-10005","post","type-post","status-publish","format-standard","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cult.fit acquires\u00a0 RPM Fitness, 3 other equipment brands - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-cult-fit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cult.fit acquires\u00a0 RPM Fitness, 3 other equipment brands\" \/>\n<meta property=\"og:description\" content=\"New Delhi, Dec 20 (PTI) Fitness and wellness startup Cult.fit on Monday said it has acquired at-home cardio equipment brands &#8211; RPM fitness, Fitkit and Onefitplus. 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