{"id":10040,"date":"2021-12-20T19:38:52","date_gmt":"2021-12-20T14:08:52","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-tv-advertising\/"},"modified":"2021-12-20T21:18:10","modified_gmt":"2021-12-20T15:48:10","slug":"biz-tv-advertising","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-tv-advertising\/","title":{"rendered":"Advertising volumes on TV grow 3 pc in Nov, more brands using the medium: report"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-4028946273\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>       Mumbai, Dec 20 (PTI) Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3784012148\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>        However, going by the number of advertisers, the number of brands using the medium to reach out was the highest at 4,669 in November, the body said.<\/p>\n<p>        &#8220;Despite economic challenges that were accelerated with the second wave of COVID-19, legacy advertisers continued to increase spends on TV, and new brands placed faith in the medium to ensure that they were able to stay connected with their TG (target group),\u201d it&#8217;s head for client partnerships and revenue function, Aditya Phatak, said.<\/p>\n<p>        He said there was a double digit growth in languages like Malayalam, Bhojpuri and Telugu, which indicates a growing propensity among brands to use regional languages to further their messaging.<\/p><div class=\"trade-content_5\" id=\"trade-2928971988\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>        The overall volumes were 31 per cent higher when compared with November 2019, before the onset of pandemic when the economic growth was on a downhill trajectory.<\/p>\n<p>        The reporting month recorded 2,911 advertisers pedaling their 4,669 brands on the mass medium, it said, adding there was a 14 per cent growth in advertisers and 13 per cent in brands as compared to November 2019.<\/p>\n<p>        Nearly a fifth of advertisers and brands were new in the month, it added.<\/p>\n<p>        The banking, financial services and insurance industry reported an over 60 per cent growth in ad booking when compared to the preceding month of October 2021 at 3.8 million seconds, signalling a bounce back.<\/p>\n<p>         E-Commerce registered a 37 per cent growth with 15.5 million seconds of Ad Volumes in November 2021, as compared with the year-ago period. PTI AA MR   MR<\/p>\n<div class=\"trade-after-content\" id=\"trade-1121549744\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Mumbai, Dec 20 (PTI) Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday. However, going by the number of advertisers, the number of brands using the medium to reach out was the highest at 4,669 in [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1697,31],"tags":[],"class_list":["post-10040","post","type-post","status-publish","format-standard","hentry","category-economy","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising volumes on TV grow 3 pc in Nov, more brands using the medium: report - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-tv-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising volumes on TV grow 3 pc in Nov, more brands using the medium: report\" \/>\n<meta property=\"og:description\" content=\"Mumbai, Dec 20 (PTI) Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday. 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