{"id":102183,"date":"2023-04-27T18:04:00","date_gmt":"2023-04-27T12:34:00","guid":{"rendered":"https:\/\/tradebrains.in\/features\/?p=102183"},"modified":"2023-04-27T18:01:12","modified_gmt":"2023-04-27T12:31:12","slug":"reliance-consumer-products-udaan-partner-for-pan-india-distribution-of-campa-beverages","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/reliance-consumer-products-udaan-partner-for-pan-india-distribution-of-campa-beverages\/","title":{"rendered":"Reliance Consumer Products, udaan partner for pan-India distribution of Campa beverages"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2603395730\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>B2B e-commerce company udaan on Thursday said it has entered into a partnership with Reliance Consumer Products for pan-India distribution of beverage brand Campa&#8217;s range of products.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1686446\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div><p>RCPL&#8217;s (Reliance Consumer Products Ltd) range of Campa beverages will be initially available in over 50,000 retailers and kirana stores, which will gradually expand to over 1 lakh retailers and kirana stores in the next two months, udaan said.<\/p><p>&#8220;We believe that the large retailer base combined with a cost-effective distribution network places udaan in a unique position to serve the needs of RCPL for deeper market penetration for the &#8216;Campa&#8217; range across Bharat,&#8221; udaan&#8217;s Head for FMCG Business Vinay Shrivastava said.<\/p><p>Under this partnership, RCPL has made available three new Campa flavours &#8212; Cola, Orange, and Clear Lime &#8212; under various consumption ranges and price points.<\/p><div class=\"trade-content_5\" id=\"trade-829086263\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>&#8220;To create awareness about the availability of the Campa range on the platform, udaan will work on various retailer promotions to drive expansion and increase the buyer base on the platform,&#8221; the unicorn startup said.<\/p><p>The company has launched &#8216;Project Vistaar&#8217; to expand the fast-moving consumer goods (FMCG) and food category by tapping into the rural area. udaan claims to be reaching every rural market up to a population of 3,000 under the project which is currently being implemented in rural Uttar Pradesh.<\/p><p>&#8220;The company aims to expand its reach to over 10,000 towns and villages in the next 10-12 months,&#8221; udaan said.<\/p><p>In 2022, udaan said that it has shipped over 1.5 lakh tonnes of FMCG products with a large volume of orders for these products coming from Uttar Pradesh, Delhi, Karnataka, Maharashtra, and Telangana<\/p><div class=\"trade-after-content\" id=\"trade-995837285\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>B2B e-commerce company udaan on Thursday said it has entered into a partnership with Reliance Consumer Products for pan-India distribution of beverage brand Campa&#8217;s range of products. RCPL&#8217;s (Reliance Consumer Products Ltd) range of Campa beverages will be initially available in over 50,000 retailers and kirana stores, which will gradually expand to over 1 lakh [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-102183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reliance Consumer Products, udaan partner for pan-India distribution of Campa beverages - Trade Brains Features<\/title>\n<meta name=\"description\" content=\"B2B e-commerce company udaan on Thursday said it has entered into a partnership with Reliance Consumer Products for pan-India distribution of beverage brand Campa&#039;s range of products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/?p=102183\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reliance Consumer Products, udaan partner for pan-India distribution of Campa beverages\" \/>\n<meta property=\"og:description\" content=\"B2B e-commerce company udaan on Thursday said it has entered into a partnership with Reliance Consumer Products for pan-India distribution of beverage brand Campa&#039;s range of products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/?p=102183\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T12:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/04\/Handshake-2-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PTI News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/04\/Handshake-2-Cover-Image.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PTI News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/?p=102183\",\"url\":\"https:\/\/tradebrains.in\/features\/?p=102183\",\"name\":\"Reliance Consumer Products, udaan partner for pan-India distribution of Campa beverages - 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