{"id":10289,"date":"2021-12-21T17:06:50","date_gmt":"2021-12-21T11:36:50","guid":{"rendered":"https:\/\/tradebrains.in\/features\/mastercard-2\/"},"modified":"2021-12-21T17:10:41","modified_gmt":"2021-12-21T11:40:41","slug":"mastercard-2","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/mastercard-2\/","title":{"rendered":"Mastercard and Google Pay Come together to Facilitate Tokenization for Card-based Payments across India"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-96641618\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Mumbai, Maharashtra, India (NewsVoir)  \u2022  The companies work together to provide consumers choice &#8211; strengthening the ease, safety, and security of digital payments in India  \u2022  Mastercard cards on Axis Bank, Federal Bank, HDFC Bank, HSBC, RBL Bank, and SBI Card are live   Mastercard and Google today announced the rollout of tokenization that will enable Google Pay users to safely transact using their Mastercard credit and debit cards while enjoying a hassle-free experience. Through tokenization, Mastercard cardholders can make payments through a secure digital token without having to share their credit or debit card details such as card number, expiry date, etc. with a merchant. This collaboration is a commitment to ensure the best-in-class user experience and security features in an increasingly digital first world.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-191785510\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> With this collaboration, Google Pay Android users can scan and pay across all Bharat QR-enabled merchants, tap-and-pay, and make in-app transactions through their Mastercard debit and credit card. For a convenient registration, users will do a one-time setup by entering their card details and their OTP to add their card on the Google Pay app.<\/p>\n<p> Mastercard Digital Enablement Service (MDES) allows payment credentials to be securely tokenized and stored in mobile devices. When making a purchase with a Mastercard debit or credit card using Google Pay, cardholders and merchants will enjoy a similar experience as a regular card-based transaction with enhanced safety and convenience. Even if the cardholder\u2019s mobile device is misplaced, details of the card still remain secure as they are stored as digital tokens. The token can be updated by the card issuer allowing lost, expired, or replaced cards to be automatically updated with the merchant. This simplifies the consumer experience and improves success rates by reducing the number of failed transactions on account of expired card details.<\/p>\n<p> Speaking about the latest collaboration, Sajith Sivanandan, Business Head: Google Pay and NBU &#8211; APAC said, \u201cAt Google Pay, our endeavor is to simplify payments and make it accessible to as many users as possible &#8211; one key pillar in making this a reality is to offer the highest levels of security for every transaction with the help of technology. We are excited to collaborate with Mastercard for card tokenization which will offer users state-of-the-art security for card payments. This is already live for several credit card issuers on Mastercard, and we are working closely with other banking partners to further expand the adoption of tokenization in India. We are hopeful that the added simplicity and convenience will make an ever-larger base of users feel secure in making more payments digitally.\u201d   Commenting on the launch, Nikhil Sahni, Division President, South Asia &#038; Country Corporate Officer, Mastercard said, \u201cMastercard continuously focuses on introducing technology that brings simplicity and safety to cardholders, every time they pay. Mastercard has also been at the forefront of enabling choice for banks and cardholders through multiple ways to pay including Pay by App, PoS terminals, Click to Pay, and more. Tokenization enables an additional layer of security for payments, which reduces friction and improves the shopping experience. It will redefine the current payment ecosystem by enabling a safe experience for the consumer and facilitate millions of mobile &#8211; first users from remote locations in migrating towards a cashless society. This initiative is an extension of Mastercard\u2019s long standing collaboration with Google and will go a long way towards enabling India\u2019s digital economy.\u201d     PWR PWR<\/p><div class=\"trade-content_5\" id=\"trade-3175878713\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<div class=\"trade-after-content\" id=\"trade-2089364454\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Mumbai, Maharashtra, India (NewsVoir) \u2022 The companies work together to provide consumers choice &#8211; strengthening the ease, safety, and security of digital payments in India \u2022 Mastercard cards on Axis Bank, Federal Bank, HDFC Bank, HSBC, RBL Bank, and SBI Card are live Mastercard and Google today announced the rollout of tokenization that will enable [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-10289","post","type-post","status-publish","format-standard","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastercard and Google Pay Come together to Facilitate Tokenization for Card-based Payments across India - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/mastercard-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard and Google Pay Come together to Facilitate Tokenization for Card-based Payments across India\" \/>\n<meta property=\"og:description\" content=\"Mumbai, Maharashtra, India (NewsVoir) \u2022 The companies work together to provide consumers choice &#8211; 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