{"id":107908,"date":"2023-08-24T14:33:41","date_gmt":"2023-08-24T09:03:41","guid":{"rendered":"https:\/\/tradebrains.in\/features\/?p=107908"},"modified":"2023-08-24T14:33:42","modified_gmt":"2023-08-24T09:03:42","slug":"targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh\/","title":{"rendered":"Targeting Gen Z and millennials: TVS unveiled the premium electric crossover TVS X for Rs 2.5 lakh"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2330151765\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>TVS Motor Company has unveiled its premium electric crossover two-wheeler TVS X targeting the millennials and Gen Z population in India and abroad.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1475470361\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div><p>Launched at an introductory price of Rs 2.50 lakh, the electric two-wheeler comes with a high-performance battery pack that delivers 4.44kWh of installed capacity of energy, acceleration of 0-40 kilometre per hour in 2.6 seconds, and a sustained maximum speed of 105 mph.<\/p><p>The in-house developed battery management system at TVS Motor ensures safe operation and prolonged lifespan of cells by continuously monitoring current flow.<\/p><p>Customers will get the option of a Smart X home rapid charger that delivers 0-50 per cent in 50 minutes (optional add-on 3 kW fast charger) or a portable charger delivering 0-80 per cent in 4 hours and 30 minutes (950W charger).<\/p><div class=\"trade-content_5\" id=\"trade-3407053114\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>&#8220;TVS X will be available at a thrill-electric introductory price of INR 2,49,990 (ex-showroom Bengaluru) with portable 950W chargers at INR 16,275 (including GST) and a 3kW Smart X home rapid charger is also available as an option,&#8221; the company&#8217;s CEO K N Radhakrishnan said at the launch event in Dubai on Wednesday.<\/p><p>Bookings for TVS X are open now on the company&#8217;s website and deliveries across 15 cities will start from Nov 2023 phase-wise, he said, adding the government&#8217;s FAME incentive is not applicable for the model.<\/p><p>In an interaction with the media, Sudarshan Venu, Managing Director, of TVS Motor Company, said, &#8220;We are targeting the millennials and the Gen Zs. Our dedication to harness technology and innovation towards a greener and more sustainable future has brought to us this incredibly desirable machine.&#8221; Millennials comprise people born between 1981 and 1996, while those born between 1996 and 2010 are referred to as Gen Z (Generation Z).<\/p><p>The electric two-wheeler model has been designed for global citizens, who are trendsetters and visionaries with a passion for technology. It is set to inspire a shift towards premium yet sustainable and technologically advanced mobility solutions, he said.<\/p><p>Venu also said that the company has invested Rs 250 crore as capital expenditure for the production of the new model.<\/p><p>Besides selling in India, the company is also eyeing to export the model to Bangladesh, Nepal, Europe and Latin America, Venu said in reply to a question on exports.<\/p><div class=\"trade-content-10\" id=\"trade-2748321146\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>The electric two-wheeler comes with the unique feature of a 10.2-inch HD+ TFT touchscreen, the largest in this class, and offers navigation, music, video offerings, gaming options, etc. to the rider.&nbsp;<\/p><div class=\"trade-after-content\" id=\"trade-3664002265\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>TVS Motor Company has unveiled its premium electric crossover two-wheeler TVS X targeting the millennials and Gen Z population in India and abroad. Launched at an introductory price of Rs 2.50 lakh, the electric two-wheeler comes with a high-performance battery pack that delivers 4.44kWh of installed capacity of energy, acceleration of 0-40 kilometre per hour [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":71562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-107908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeting Gen Z and millennials: TVS unveiled the premium electric crossover TVS X for Rs 2.5 lakh - Trade Brains Features<\/title>\n<meta name=\"description\" content=\"TVS Motor Company has unveiled its premium electric crossover two-wheeler TVS X targeting the millennials and Gen Z population in India and abroad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeting Gen Z and millennials: TVS unveiled the premium electric crossover TVS X for Rs 2.5 lakh\" \/>\n<meta property=\"og:description\" content=\"TVS Motor Company has unveiled its premium electric crossover two-wheeler TVS X targeting the millennials and Gen Z population in India and abroad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T09:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T09:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/11\/TVS-Motor-1-Cover-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trade Brains\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trade Brains\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh\/\",\"url\":\"https:\/\/tradebrains.in\/features\/targeting-gen-z-and-millennials-tvs-unveiled-the-premium-electric-crossover-tvs-x-for-rs-2-5-lakh\/\",\"name\":\"Targeting Gen Z and millennials: TVS unveiled the premium electric crossover TVS X for Rs 2.5 lakh - 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