{"id":108660,"date":"2023-08-31T16:35:06","date_gmt":"2023-08-31T11:05:06","guid":{"rendered":"https:\/\/tradebrains.in\/features\/?p=108660"},"modified":"2023-08-31T16:35:07","modified_gmt":"2023-08-31T11:05:07","slug":"hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand\/","title":{"rendered":"Hero Electric to Enter New Segments under New Brands; Set to Enter Premium Segment under A2B Brand"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3571782744\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Following the industry wide and to an extent the sector wide trend of premiumization to drive margin expansions, Hero Electric has stated on Thursday that it is diversifying into the premium segment through the A2B brand to create differentiated brands to cater to multiple segments in the electric mobility space. <\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1696632758\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div><p>Under this brand the company will offer a whole host of premium electric bikes, scooters and even new variants of products.\u00a0<\/p><p>Hero Electric CEO Sohinder Gill said the company believes that differentiation is key to market dominance. He said the company will embark on a de-aggregation strategy with specific brand offerings in various segments. <\/p><p>He added that the objective of this tactic is to focus on traditional turf with Hero Electric Brand while allowing them to break into new segments to acquire market share and build competition.<\/p><div class=\"trade-content_5\" id=\"trade-2506314160\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>&nbsp;He says in the future they will enter categories under specialized brand entities to bring focus and expertise to the segments they represent and also to complement and support the Hero brand as a whole.&nbsp;<\/p><p>The electric two-wheeler market may face challenges in the short term, but with the increasing focus on sustainability and the transition towards cleaner transportation, it does have significant growth potential in the mid to long term. <\/p><p>Gill stated that the Indian market is ripe for e-vehicle mobility expansion exploration and that they are well positioned to meet emerging demands including the premium segment<\/p><p>Hero Electric currently sells a wide range of electric scooters. The company has a manufacturing unit in Ludhiana and a shared facility in Pithampur, Madhya Pradesh through a strategic partnership with the Mahindra Group.<\/p><div class=\"trade-after-content\" id=\"trade-3476113196\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Following the industry wide and to an extent the sector wide trend of premiumization to drive margin expansions, Hero Electric has stated on Thursday that it is diversifying into the premium segment through the A2B brand to create differentiated brands to cater to multiple segments in the electric mobility space. Under this brand the company [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-108660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hero Electric to Enter New Segments under New Brands; Set to Enter Premium Segment under A2B Brand - Trade Brains Features<\/title>\n<meta name=\"description\" content=\"Following the industry wide and to an extent the sector wide trend of premiumization to drive margin expansions, Hero Electric has stated on Thursday that it is diversifying into the premium segment through the A2B brand to create differentiated brands to cater to multiple segments in the electric mobility space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hero Electric to Enter New Segments under New Brands; Set to Enter Premium Segment under A2B Brand\" \/>\n<meta property=\"og:description\" content=\"Following the industry wide and to an extent the sector wide trend of premiumization to drive margin expansions, Hero Electric has stated on Thursday that it is diversifying into the premium segment through the A2B brand to create differentiated brands to cater to multiple segments in the electric mobility space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T11:05:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T11:05:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/01\/Hero-electric-1-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trade Brains\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trade Brains\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand\/\",\"url\":\"https:\/\/tradebrains.in\/features\/hero-electric-to-enter-new-segments-under-new-brands-set-to-enter-premium-segment-under-a2b-brand\/\",\"name\":\"Hero Electric to Enter New Segments under New Brands; 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