{"id":13886,"date":"2022-01-07T11:42:20","date_gmt":"2022-01-07T06:12:20","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-shiprocket-wigzo-tech\/"},"modified":"2022-01-07T11:46:16","modified_gmt":"2022-01-07T06:16:16","slug":"biz-shiprocket-wigzo-tech","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-shiprocket-wigzo-tech\/","title":{"rendered":"Shiprocket to acquire 75% stake in Wigzo Tech"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2357825567\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Mumbai, Jan 7 (PTI) E-commerce shipping firm Shiprocket on Friday said it has \u201ccommitted\u201d to acquire a 75 per cent stake in customer data platform (CDP) Wigzo Tech.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-852768138\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>The proposed strategic acquisition will enable Shiprocket to expand its product stack for online retailers onboarding its platform, among others, the startup said in a release without disclosing the deal size.<\/p>\n<p>Wigzo Tech specifically caters to the dynamic needs of e-commerce and D2C brands.<\/p>\n<p>Shiprocket had last month raised USD 185 million in Series E-round, and said that the proceeds will be utilised for acquisitions and business expansion, among others.<\/p><div class=\"trade-content_5\" id=\"trade-1434081646\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Founded by Umair Mohammed, Himanshu Kaushik, and Mohammed Atyab, Wigzo Tech is aiding more than 400 e-commerce giants and D2C brands in their growth journey with its marketing automation and BI (business intelligence) platform, as per the release.<\/p>\n<p>According to Shiprocket, the two brands will complement each other to deliver a superior customer experience by solving critical pain points faced by e-commerce sellers.<\/p>\n<p>While Shiprocket&#8217;s expertise lies in leveraging delivery-behaviour data and enabling end-to-end logistics and fulfilment efficiency, Wigzo Tech brings intelligence about customer affinity and purchasing behaviour to increase conversion.<\/p>\n<p>\u201c\u2026With its underlying CDP rails and other applications such as business intelligence, consumer behaviour, data analytics, and automated assistance, Wigzo packs a cutting-edge platform enabling every D2C brand to create tailored and personalised experiences for their target customers.<\/p>\n<p>\u201cIt also helps brands analyse data in real-time through big data and AI or ML algorithms in just a few clicks,\u201d said Saahil Goel, Co-Founder-CEO, Shiprocket.<\/p>\n<p>India&#8217;s D2C (direct-to-consumer) space is showcasing massive growth, he added.<\/p><div class=\"trade-content-10\" id=\"trade-55471123\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Noting that this market is expected to touch USD 100 billion by 2025, Goel said for D2C brands, leveraging data can play a pivotal role in having an edge above their contemporaries.<\/p>\n<p>Umair Mohammad, CEO and co-founder, Wigzo Tech, said, \u201cAs we went through the process of evaluating what our association could mean, we were certain that this would be immensely beneficial. We are looking forward to working closely with them to build innovative, futuristic solutions that will kickstart the next phase of growth for the industry\u201d.<\/p>\n<p>Shiprocket&#8217;s technology powers shipping and fulfilment for SMEs, D2C retailers and social commerce sellers in India across multiple categories.<\/p>\n<p>With over 17 courier partners on board, Shiprocket has a presence in both domestic and international markets, offering shipping solutions across over 29,000 pin codes within India and 220 countries across the world. PTI IAS  BAL BAL<\/p>\n<div class=\"trade-after-content\" id=\"trade-2435067558\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Mumbai, Jan 7 (PTI) E-commerce shipping firm Shiprocket on Friday said it has \u201ccommitted\u201d to acquire a 75 per cent stake in customer data platform (CDP) Wigzo Tech. The proposed strategic acquisition will enable Shiprocket to expand its product stack for online retailers onboarding its platform, among others, the startup said in a release without [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-13886","post","type-post","status-publish","format-standard","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shiprocket to acquire 75% stake in Wigzo Tech - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-shiprocket-wigzo-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shiprocket to acquire 75% stake in Wigzo Tech\" \/>\n<meta property=\"og:description\" content=\"Mumbai, Jan 7 (PTI) E-commerce shipping firm Shiprocket on Friday said it has \u201ccommitted\u201d to acquire a 75 per cent stake in customer data platform (CDP) Wigzo Tech. 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