{"id":14358,"date":"2022-01-10T13:46:40","date_gmt":"2022-01-10T08:16:40","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-urbanista\/"},"modified":"2022-01-10T13:59:14","modified_gmt":"2022-01-10T08:29:14","slug":"biz-urbanista","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-urbanista\/","title":{"rendered":"Urbanista forays into Indian market, aims 5% mkt share in premium headphone, TWS segments"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3737097751\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p> New Delhi, Jan 10 (PTI) Swedish audio brand Urbanista has forayed into the Indian market and aims to have around 5 per cent of the market share in the premium headphones and TWS (True Wireless Stereo) segments by the end of this year.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3935818562\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> The company, which has a presence in more than 90 countries around the world and more than 30,000 global stores, is aiming to have a slice of the headphones and earphones market, a segment now growing faster after the pandemic.<\/p>\n<p> The company, as part of its retail strategy, is focusing both on online and offline channels and expects its products available at 500 stores by end of March 2022 including tier II cities.<\/p>\n<p> &#8220;We would like to do around 5 per cent of the premium organised segment of headphones and TWS by end of this year 2022,&#8221; Urbanista India Brand Head Vijay Kannan told PTI.<\/p><div class=\"trade-content_5\" id=\"trade-3080618157\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> The headphone and earphone industry in India has been growing at a CAGR of 9 per cent pre-pandemic and holds strong expected growth at a CAGR of 7 per cent going forward, he said adding this makes it an even more interesting market for Urbanista.<\/p>\n<p> &#8220;India today stands at a whopping USD 11 billion of headphones and earphones market, which is already one of the largest in the world,&#8221; Kannan added.<\/p>\n<p> Urbanista combines high-quality audio engineering with Sweden design inspired by the urban life of global popular cities.<\/p>\n<p> It has introduced its range of products in India including its Urbanista Los Angeles, the world\u2019s first and only solar-powered headphones, which give users freedom from charging, and Urbanista Lisbon, the world\u2019s smallest TWS earbuds.<\/p>\n<p> &#8220;We are currently available in tier I cities like Delhi, Mumbai and Bangalore and will be foraying into tier II cities including Ahmedabad, Pune, Chennai, Jaipur and Hyderabad by the end of January 2022. We foresee to have around 100 retail stores who will be selling Urbanista products by the end of January 2022 and 500 stores by the end of March 2022,\u201d said Kannan.<\/p>\n<p> Besides, Urbanista products are also available in all major online marketplaces.<\/p><div class=\"trade-content-10\" id=\"trade-2401590872\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Urbanista CEO Anders Andreen said: \u201dWe are very excited to introduce our products to the Indian market. Urbanista is a Sweden brand with an international focus that gets inspiration from the world\u2019s greatest cities through fashion, design, music and urban culture. With India being the mobile capital of the world, we believe our brand and products will resonate well with the Indian people.\u201d \t Urbanista\u2019s products are designed in Sweden and manufactured at its global plants in Sweden and China. PTI KRH  MKJ<\/p>\n<div class=\"trade-after-content\" id=\"trade-2456126543\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>New Delhi, Jan 10 (PTI) Swedish audio brand Urbanista has forayed into the Indian market and aims to have around 5 per cent of the market share in the premium headphones and TWS (True Wireless Stereo) segments by the end of this year. The company, which has a presence in more than 90 countries around [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-14358","post","type-post","status-publish","format-standard","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Urbanista forays into Indian market, aims 5% mkt share in premium headphone, TWS segments - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-urbanista\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urbanista forays into Indian market, aims 5% mkt share in premium headphone, TWS segments\" \/>\n<meta property=\"og:description\" content=\"New Delhi, Jan 10 (PTI) Swedish audio brand Urbanista has forayed into the Indian market and aims to have around 5 per cent of the market share in the premium headphones and TWS (True Wireless Stereo) segments by the end of this year. 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