{"id":22045,"date":"2022-02-08T15:06:10","date_gmt":"2022-02-08T09:36:10","guid":{"rendered":"https:\/\/tradebrains.in\/features\/piwheel\/"},"modified":"2022-02-08T15:06:10","modified_gmt":"2022-02-08T09:36:10","slug":"piwheel","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/piwheel\/","title":{"rendered":"PiWheel Presents &#8216;The Top Growing &#038; Declining eCommerce Categories of India&#8217;"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1452584301\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Authored by Maher Ghazal, Chief Growth Officer at PiWheel  NEW DELHI and DUBAI, UAE, Feb. 8, 2022 \/PRNewswire\/ &#8212; This data has been sourced from PiWheel&#8217;s eCommerce tools and is meant to enlighten the marketing efforts of brands and advertisers.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1892874706\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> &#8220;A few months ago, I read a meme that asked, who was responsible for your digital transformation? The CEO, CTO or Covid-19. This got me thinking; the pandemic did not only affect human interaction, and work, it also affected what we buy and where we buy it from,&#8221; says Maher Ghazal, CGO at PiWheel. Brands like Samsung have realized the importance of these changes in behaviors as Samsung&#8217;s SVP announced how its phones are adapting to a pandemic world from an interface, functionality, and aesthetics point of view.<\/p>\n<p> There was no single body that pulled data of the top growing and declining categories to deliver a holistic view of the rapidly evolving eCommerce. So, PiWheel set out to gather this information via its tools and provide some interesting insights about consumer behavioral changes.<\/p>\n<p> To start, PiWheel&#8217;s analysis unsurprisingly shows that India&#8217;s eCommerce sales grew at 19%. While diving into it, the global retail disruptions had to be considered. From the shipping backup to the great resignation, to the chip shortage, these factors were evident when pricing and availability were investigated but that&#8217;s a topic for another article. Let&#8217;s have a look at the fastest growing and declining categories and the top eCommerce shakers.<\/p><div class=\"trade-content_5\" id=\"trade-3269717505\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Fastest Growing Categories  Home entertainment and improvement categories led the top growing category list as people are still spending more time at home.<\/p>\n<p> Fashion and personal care categories that saw a decline the prior year such as Men&#8217;s Fragrances (+268%) and Boys&#8217; athletic shoes (+208%) have also picked up as people started to enjoy out-of-home activities.<\/p>\n<p> Fastest Declining Categories  Many categories listed here such as pasta &#038; Pizza tools (-30%), baking ingredients (-17%) and grilling utensils (-18%), saw unprecedented growth in 2020 as people discovered their inner chef. Now as they started going out, these categories are going back to their expected size.<\/p>\n<p> Consumer trends are regularly changing and evident through purchase behaviors. While this report aggregates the data annually, it is important for brands to look at weekly or monthly data to understand current trends and plan accordingly.<\/p>\n<p> About PiWheel  PiWheel is a retail intelligence, software, and consultancy company based in Dubai and founded by a group of Amazon veterans. We help brands in the UAE, Saudi, India, Philippines, Singapore, and Australia grow their digital retail business with data tech tools and services. Our technology activates data, automates execution, and optimizes eCommerce marketing performance for some of the world&#8217;s largest companies. Our consultancy grants brands access to the highest level of eCommerce expertise to scale and convert more shoppers with improved content, advertising, and operations.<\/p>\n<p> Connect with us for eCommerce data &#038; insights at www.piwheel.com  Photo: https:\/\/mma.prnewswire.com\/media\/1742150\/Piwheel_eCommerce_categories.jpg    PWR PWR<\/p><div class=\"trade-content-10\" id=\"trade-444286726\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<div class=\"trade-after-content\" id=\"trade-2671644857\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Authored by Maher Ghazal, Chief Growth Officer at PiWheel NEW DELHI and DUBAI, UAE, Feb. 8, 2022 \/PRNewswire\/ &#8212; This data has been sourced from PiWheel&#8217;s eCommerce tools and is meant to enlighten the marketing efforts of brands and advertisers. &#8220;A few months ago, I read a meme that asked, who was responsible for your [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-22045","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PiWheel Presents &#039;The Top Growing &amp; Declining eCommerce Categories of India&#039; - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/piwheel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PiWheel Presents &#039;The Top Growing &amp; 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