{"id":23090,"date":"2022-02-11T16:08:41","date_gmt":"2022-02-11T10:38:41","guid":{"rendered":"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/"},"modified":"2022-02-11T16:08:41","modified_gmt":"2022-02-11T10:38:41","slug":"platinum-guild-international-pgi-6","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/","title":{"rendered":"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-4117968604\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Mumbai, Maharashtra, India (NewsVoir)  Awards show season is upon us with platinum jewellery continuing to play a major role in completing any red-carpet look. Last year some of the most famous faces including Rihanna, Hailey Bieber, Lupita Nyong\u2019o, Gemma Chan, Anya Taylor-Joy, and Zendaya made a huge impact at events with their one-of-a-kind platinum necklace designs.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3650683119\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> Platinum Guild International, the marketing association for platinum jewellery, predicts that shorter statement necklaces set in platinum including collar, bib, and multi-layered styles with pendants will remain a popular choice at award shows this year.<\/p>\n<p> Why? Shorter bold necklaces accentuate the neckline of a gown and add a dramatic flare. Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients \u2013 making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who\u2019s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal.<\/p>\n<p> About Platinum Guild International (PGI)  Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.<\/p><div class=\"trade-content_5\" id=\"trade-3547117042\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.<\/p>\n<p> PGI\u2019s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum\u2019s unique properties as a precious metal for fine jewellery.<\/p>\n<p> In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.<\/p>\n<p> Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.<\/p>\n<p> Purity Assurance Program  PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country\u2019s first certification bodies and has been closely associated with the quality revolution in India.<\/p>\n<p> Under Platinum Guild India\u2019s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped \u2018Pt950\u2019 and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.<\/p><div class=\"trade-content-10\" id=\"trade-370445093\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.<\/p>\n<p> Image 1:Rihanna wearing Bulgari jewelry set in platinum at the 2021 \u201cMet Gala\u201d (Source: InStar Images)  Image 2:Hailey Bieber wearing Tiffany &#038; Co. jewelry set in platinum at the 2021 \u201cMet Gala\u201d (Source: InStar Images)  Image 3:Lupita Nyong\u2019o wearing De Beers jewelry set in platinum at the 2021 \u201cMet Gala\u201d (Source: InStar Images)  Image 4:Gemma Chan wearing Harry Winston jewelry set in platinum at the 2021 \u201cMet Gala\u201d (Source: InStar Images)    PWR PWR<\/p>\n<div class=\"trade-after-content\" id=\"trade-2255612498\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Mumbai, Maharashtra, India (NewsVoir) Awards show season is upon us with platinum jewellery continuing to play a major role in completing any red-carpet look. Last year some of the most famous faces including Rihanna, Hailey Bieber, Lupita Nyong\u2019o, Gemma Chan, Anya Taylor-Joy, and Zendaya made a huge impact at events with their one-of-a-kind platinum necklace [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-23090","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet\" \/>\n<meta property=\"og:description\" content=\"Mumbai, Maharashtra, India (NewsVoir) Awards show season is upon us with platinum jewellery continuing to play a major role in completing any red-carpet look. Last year some of the most famous faces including Rihanna, Hailey Bieber, Lupita Nyong\u2019o, Gemma Chan, Anya Taylor-Joy, and Zendaya made a huge impact at events with their one-of-a-kind platinum necklace [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T10:38:41+00:00\" \/>\n<meta name=\"author\" content=\"PTI News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PTI News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/\",\"url\":\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/\",\"name\":\"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet - Trade Brains Features\",\"isPartOf\":{\"@id\":\"https:\/\/tradebrains.in\/features\/#website\"},\"datePublished\":\"2022-02-11T10:38:41+00:00\",\"author\":{\"@id\":\"https:\/\/tradebrains.in\/features\/#\/schema\/person\/432b854fc143da831dae702afe00a7d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tradebrains.in\/features\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tradebrains.in\/features\/#website\",\"url\":\"https:\/\/tradebrains.in\/features\/\",\"name\":\"Trade Brains\",\"description\":\"Stock Market NSE\/BSE Latest News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tradebrains.in\/features\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tradebrains.in\/features\/#\/schema\/person\/432b854fc143da831dae702afe00a7d3\",\"name\":\"PTI News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradebrains.in\/features\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/33d290530d88025709a22a0e9cea1a42ff2e6013ca877b91a86e7ca950cdd59e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/33d290530d88025709a22a0e9cea1a42ff2e6013ca877b91a86e7ca950cdd59e?s=96&d=mm&r=g\",\"caption\":\"PTI News\"},\"url\":\"https:\/\/tradebrains.in\/features\/author\/ptinews\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet - Trade Brains Features","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tradebrains.in\/features\/platinum-guild-international-pgi-6\/","og_locale":"en_US","og_type":"article","og_title":"Celebrity Jewellery Trend Prediction for Awards Show Season: Shorter Statement Necklaces Set in Platinum will Remain Popular on the Red Carpet","og_description":"Mumbai, Maharashtra, India (NewsVoir) Awards show season is upon us with platinum jewellery continuing to play a major role in completing any red-carpet look. 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