{"id":23789,"date":"2022-02-15T13:16:05","date_gmt":"2022-02-15T07:46:05","guid":{"rendered":"https:\/\/tradebrains.in\/features\/us-indian-perfume\/"},"modified":"2022-02-15T13:16:05","modified_gmt":"2022-02-15T07:46:05","slug":"us-indian-perfume","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/us-indian-perfume\/","title":{"rendered":"Signature &#8216;Made in India&#8217; perfume from Kannauj inspired by Indian spices, traditional scents launched in New York"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1783052227\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>New York, Feb 15 (PTI) A signature &#8216;Made in India&#8217; perfume inspired by Indian spices and traditional scents, developed in the country\u2019s perfume capital Kannauj was launched in New York, in a first of its kind effort to bring India\u2019s traditional fragrance industry to the global stage.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3449003784\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>Zighrana, an Indian essence and wellness products company hailing from Kannauj, in collaboration with Michelin-star chef Vikas Khanna has made a foray in the global fragrance industry with the launch of its flagship perfume \u201c\u2018Vikas Khanna\u2019 by Zighrana&#8221;.<\/p>\n<p>The perfume, which draws inspiration from the world of Indian culinary, a first of its kind, was launched at the Consulate General of India in New York on Monday, as the country commemorates the \u2018Azadi ka Amrit Mahotsav\u2019 to mark its 75th year of independence.<\/p>\n<p>Interestingly, the perfume was launched on Monday which was celebrated as Valentine\u2019s Day.<\/p><div class=\"trade-content_5\" id=\"trade-2607409426\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Zighrana owner and entrepreneur Swapnil Pathak Sharma said the signature perfume highlights the unique amalgamation of \u201cvocal for local\u201d and global excellence.<\/p>\n<p>The new perfume is a \u201cunique blend of spices like cloves, cardamom, nutmeg, sandalwood, jasmine and rose which have come to define the unique smells of India for more than a millennia.\u201d \tConsul General of India in New York Randhir Jaiswal said the launch of the perfume celebrates India\u2019s traditional knowledge which is making strides in the 21st century as well as the rich history of Kannauj (in Uttar Pradesh) and its distinct identity as the perfume capital of India.<\/p>\n<p>&#8220;This is perhaps the first time that we have a perfume &#8216;Made in India&#8217; and a perfume from Kannauj. which is the perfume capital of India, being launched here in New York. It is even more special because the launch is taking place in the 75th year of India\u2019s independence and the launch event is a part of the \u2018Azadi Ka Amrit Mahotsav&#8217; that we are celebrating,\u201d Jaiswal said, adding that this is a \u201cproud moment&#8221; for the people of Kannauj.<\/p>\n<p>India\u2019s Permanent Representative to the UN Ambassador T S Tirumurti, addressing the launch event, expressed hope that Zighrana\u2019s maiden venture in the US will be a \u201cpathbreaking effort in the world of perfumes.\u201d He added that fragrances for worship have a very strong spiritual connection in India.<\/p>\n<p>Khanna said the perfume showcases the flavours of spices, flowers, history and heritage of India in the bottle.<\/p>\n<p> Khanna had said in a tweet that since he moved to US in 2000 his \u201cmission is to bring Indian Culture, Cuisine, Arts &#038; history with me. I\u2019m completely dedicated to choose projects that represent those values.\u00a0 Proud to bring the legacy of #Kannauj\u00a0India\u2019s perfume capital in form of\u00a0#VikasKhannaByZighrana.&#8221; \tZighrana\u2019s parent company has a family history of creating fragrances since 1911. Sharma is the fourth generation entrepreneur and aims to take her family\u2019s traditional business of Indian essence and wellness products to the global stage through Zighrana and its products.<\/p><div class=\"trade-content-10\" id=\"trade-758543818\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Her father Akhilesh Pathak, whose family has been in the business of fragrances, perfumes and essential oils for over 100 years, said that today the global fragrance industry is estimated to be over 24 billion dollars and the fragrance market is set to grow exponentially in the coming years due to focus on personal care, increasing disposable income and other factors.<\/p>\n<p>\u201cThe Indian fragrance industry is one of the largest in terms of production and consumption but its share in the global fragrance industry remains humble at about 500 million dollars. This must change, this can change,\u201d he said.<\/p>\n<p>Pathak, director of Munna Lal Sons and Company and former Vice President of Essential Oil Association of India, said that Indian companies must expand their share in the global fragrance industry and this will help to generate growth opportunities in India and boost economic growth.<\/p>\n<p>\u201cZighrana should become an example of how an Indian company from a small town can come to the world capital and an example of how we should try to present our strength to the world,\u201d Pathak said.<\/p>\n<p>Sharma said that collaborating with Khanna gave origin to the idea of developing a perfume based on Indian culinary, which will be a first of its kind. She said she modified the production processes back in India and under the guidance of her father \u201cwe developed a unique fragrance inspired by Indian spices, scents and perfumes\u201d.<\/p>\n<p>The signature perfume, suitable for men and women alike, uses precious and exclusive ingredients to create its distinct aroma. Zighrana has used precious ingredients like pure rose oil that is both resource and labour intensive to generate, taking nearly 100 kgs of flowers to make as little as 20 gms of rose oil.<\/p>\n<p>\u201cThrough Zighrana, we will offer world-class perfumes and fragrances while remaining rooted in our culture and history,\u201d she said, adding that the perfume represents the aspirations and strength of India.<\/p>\n<p>\u201cIt&#8217;s a symbol of new India, where the growth is led by entrepreneurs, where women have become an equal part in the developmental journey and where Make in India products are increasingly reaching out to the world. We need to take it forward by becoming vocal for local.\u201d \tSharma added that her company\u2019s next two offerings will be fragrances dedicated to India\u2019s 75th year of independence and to her hometown the city of Kannauj. The \u2018India at 75\u2019 fragrance will be designed to celebrate \u2018Azadi Ka Amrit Mahotsav\u2019 and \u2018Kannauj\u2019 will be dedicated to the perfume capital of India famous for \u201ccreating liquid treasures and spreading the glory of its fragrances throughout the world.\u2019\u201d \tLooking ahead, the company also plans to launch its itar and essential oils in the US market and also explore opportunities in scented candles.<\/p>\n<p>Building on the 111-year-old legacy of her family, Sharma ventured into the fragrance and wellness market in 2015 and created a brand called Aromazeia that offered Ayurvedic products. PTI YAS AMS AKJ  AMS<\/p>\n<div class=\"trade-after-content\" id=\"trade-3946177149\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>New York, Feb 15 (PTI) A signature &#8216;Made in India&#8217; perfume inspired by Indian spices and traditional scents, developed in the country\u2019s perfume capital Kannauj was launched in New York, in a first of its kind effort to bring India\u2019s traditional fragrance industry to the global stage. Zighrana, an Indian essence and wellness products company [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-23789","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Signature &#039;Made in India&#039; perfume from Kannauj inspired by Indian spices, traditional scents launched in New York - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/us-indian-perfume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signature &#039;Made in India&#039; perfume from Kannauj inspired by Indian spices, traditional scents launched in New York\" \/>\n<meta property=\"og:description\" content=\"New York, Feb 15 (PTI) A signature &#8216;Made in India&#8217; perfume inspired by Indian spices and traditional scents, developed in the country\u2019s perfume capital Kannauj was launched in New York, in a first of its kind effort to bring India\u2019s traditional fragrance industry to the global stage. 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