{"id":25309,"date":"2022-02-22T16:17:42","date_gmt":"2022-02-22T10:47:42","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-wholsum-foods-fundraising\/"},"modified":"2022-02-22T16:18:42","modified_gmt":"2022-02-22T10:48:42","slug":"biz-wholsum-foods-fundraising","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-wholsum-foods-fundraising\/","title":{"rendered":"Wholsum Foods raises USD 7 mn from Dubai wealth fund, Fireside Ventures"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1619243434\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>[et_pb_section admin_label=&#8221;section&#8221;]<br \/>\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]<br \/>\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-309319595\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> Mumbai, Feb 22 (PTI) Millet-based food start-up Wholsum Foods, which sells children&#8217;s food brand Slurrp Farm, has raised USD 7 million led by Investment Corporation of Dubai, which is the sovereign wealth fund of the emirate, and existing investor Fireside Ventures.<\/p>\n<p> The fund will enable Wholsum Foods to ramp up product innovation, marketing activities and increase global footprint, the start-up said.<\/p>\n<p> Fireside Ventures, which is a multi-stage venture fund, had made the initial investment of USD 2 million in the company last year.<\/p><div class=\"trade-content_5\" id=\"trade-3673293446\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Meghana Narayan and Shauravi Malik, the two young moms who co-founded the company in October 2016, and are co-CEOs now, said they are clocking in over Rs 50 crore of revenue run rate now.<\/p>\n<p> The company has a target of making it to on Rs 500 crore by 2025, they said.<\/p>\n<p> The brand expanded into the UAE and is looking to grow its offline and online presence in the region.<\/p>\n<p> Wholsum had initially raised USD 1 million from over 20 angel investors, including Rakesh Kapoor (former CEO of Reckitt Benckiser), Sanjeev Bikhchandani (founder of Info Edge), Ashish Dhawan (founder of Central Square Foundation), and Aditya Ghosh (ex-CEO, Indigo and now on board Akasa Airways), among others. PTI BEN  HRS hrs<\/p>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n<div class=\"trade-after-content\" id=\"trade-2890731844\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;] [et_pb_row admin_label=&#8221;row&#8221;] [et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;] Mumbai, Feb 22 (PTI) Millet-based food start-up Wholsum Foods, which sells children&#8217;s food brand Slurrp Farm, has raised USD 7 million led by Investment Corporation of Dubai, which is the sovereign wealth fund of the emirate, and existing investor Fireside Ventures. The fund will enable Wholsum Foods to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p> Mumbai, Feb 22 (PTI) Millet-based food start-up Wholsum Foods, which sells children's food brand Slurrp Farm, has raised USD 7 million led by Investment Corporation of Dubai, which is the sovereign wealth fund of the emirate, and existing investor Fireside Ventures.<\/p><p> The fund will enable Wholsum Foods to ramp up product innovation, marketing activities and increase global footprint, the start-up said.<\/p><p> Fireside Ventures, which is a multi-stage venture fund, had made the initial investment of USD 2 million in the company last year.<\/p><p> Meghana Narayan and Shauravi Malik, the two young moms who co-founded the company in October 2016, and are co-CEOs now, said they are clocking in over Rs 50 crore of revenue run rate now.<\/p><p> The company has a target of making it to on Rs 500 crore by 2025, they said.<\/p><p> The brand expanded into the UAE and is looking to grow its offline and online presence in the region.<\/p><p> Wholsum had initially raised USD 1 million from over 20 angel investors, including Rakesh Kapoor (former CEO of Reckitt Benckiser), Sanjeev Bikhchandani (founder of Info Edge), Ashish Dhawan (founder of Central Square Foundation), and Aditya Ghosh (ex-CEO, Indigo and now on board Akasa Airways), among others. PTI BEN  HRS hrs<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-25309","post","type-post","status-publish","format-standard","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wholsum Foods raises USD 7 mn from Dubai wealth fund, Fireside Ventures - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-wholsum-foods-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wholsum Foods raises USD 7 mn from Dubai wealth fund, Fireside Ventures\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section admin_label=&#8221;section&#8221;] [et_pb_row admin_label=&#8221;row&#8221;] [et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;] Mumbai, Feb 22 (PTI) Millet-based food start-up Wholsum Foods, which sells children&#8217;s food brand Slurrp Farm, has raised USD 7 million led by Investment Corporation of Dubai, which is the sovereign wealth fund of the emirate, and existing investor Fireside Ventures. 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