{"id":26331,"date":"2022-02-26T16:15:45","date_gmt":"2022-02-26T10:45:45","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-vodafone-idea-digital\/"},"modified":"2022-02-26T16:15:45","modified_gmt":"2022-02-26T10:45:45","slug":"biz-vodafone-idea-digital","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-vodafone-idea-digital\/","title":{"rendered":"VIL realigns consumer digital function to drive operational scale, pace of delivery"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3502646124\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>       New Delhi, Feb 26 (PTI) Telecom operator Vodafone Idea is re-aligning and streamlining its consumer digital resources to sharpen focus on driving operational scale and pace of delivery.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2227404853\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>        VIL is proposing to bring all digital resources from different functions under a more &#8216;holistic and integrated&#8217; consumer digital product curation and delivery organisation, according to an internal communication by the telco to its employees.<\/p>\n<p>        The realigned digital set up will comprise three verticals of Consumer Digital Products and Partnerships, Consumer Digital Marketing and Digital Delivery. These functions will report into CMO and CTO, according to the mailer.<\/p>\n<p>        An e-mail sent to Vodafone Idea did not elicit a response.<\/p><div class=\"trade-content_5\" id=\"trade-3971858288\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>        VIL believes that the time is right for re-aligning and streamlining Consumer Digital resources so as to be able to achieve greater operational scale and deliver with speed, sources said. This will help accelerate the scope including build, launch, monetise cycle of VIL&#8217;s new digital offerings in the pipeline.<\/p>\n<p>        Sources said that Reema Jain, Chief Digital Transformation Officer of VIL has stepped down.<\/p>\n<p>Jain, had played a key role in setting up the digital function in the company and led it to a certain level of functional maturity, as per VIL&#8217;s internal mailer.<\/p>\n<p>        The digital function, under her leadership, delivered notable progress on various parameters and objectives.<\/p>\n<p>        The function has evolved to a point where VIL is now looking to build upon the progress and create a more integrated digital organisation for accelerated scale and speed of execution for forthcoming initiatives.<\/p>\n<p>        The telco, over a year ago, had created the digital function in order to enhance partnership and synergy between functional digital agendas and drive greater efficacy of solution delivery for customers, it observed.<\/p><div class=\"trade-content-10\" id=\"trade-351504252\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>        VIL made &#8220;significant progress&#8221; since then to making digital interfaces more user-friendly, that has resulted in monthly active users steadily increasing, the latest music offering seeing rapid expansion and adoption, and more than 50 per cent of daily tertiary recharges now on digital platforms.<\/p>\n<p>        There is a comprehensive digital strategy in place and a product pipeline that will be launched over the coming months. PTI MBI MR   MR<\/p>\n<div class=\"trade-after-content\" id=\"trade-2328088549\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>New Delhi, Feb 26 (PTI) Telecom operator Vodafone Idea is re-aligning and streamlining its consumer digital resources to sharpen focus on driving operational scale and pace of delivery. VIL is proposing to bring all digital resources from different functions under a more &#8216;holistic and integrated&#8217; consumer digital product curation and delivery organisation, according to an [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-26331","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIL realigns consumer digital function to drive operational scale, pace of delivery - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-vodafone-idea-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIL realigns consumer digital function to drive operational scale, pace of delivery\" \/>\n<meta property=\"og:description\" content=\"New Delhi, Feb 26 (PTI) Telecom operator Vodafone Idea is re-aligning and streamlining its consumer digital resources to sharpen focus on driving operational scale and pace of delivery. 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