{"id":27094,"date":"2022-03-03T13:27:56","date_gmt":"2022-03-03T07:57:56","guid":{"rendered":"https:\/\/tradebrains.in\/features\/loop-health-3\/"},"modified":"2022-03-03T13:27:56","modified_gmt":"2022-03-03T07:57:56","slug":"loop-health-3","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/loop-health-3\/","title":{"rendered":"Loop Rebrands with a New Ad Campaign Featuring Kunal Kapoor"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2569336133\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Group health insurance provider Loop refreshes its brand identity and logo to reflect its forward-looking strategic vision    Pune, Maharashtra, India (NewsVoir)  Loop, a high-quality primary care and group health insurance provider and the first of its kind to have an in-house medical team, today announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. The refreshed logo, colour palette, imagery and website reflects the significant growth and evolution of Loop since its inception in 2018 while also symbolizing the future vision of the company.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2219950295\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> The youthful and energetic design of the logo depicts the drive and momentum of a vibrant startup led by young talent and at the same time maintains the look and feel of a modern employee wellness and healthcare provider. The updated brand identity aims to incorporate all the existing expectations, while simultaneously moving the brand forward to acknowledge the international spirit and the vision to reinvent how people interact and seek opinions on health and wellbeing online.<\/p>\n<p> Building on this new brand identity, Loop has signed on celebrity entrepreneur and Loop member Kunal Kapoor as the face of their new campaign. Kapoor is the co-founder of Ketto, one of Asia\u2019s largest crowdfunding platforms that contributes to the betterment of the world by providing fundraising assistance for the healthcare needs of millions. Last year, Kapoor chose Loop as Ketto\u2019s healthcare partner to provide supercharged health benefits for their 200+ employees. Kapoor, being a well-recognised celebrity whose voice reaches millions and a happy client as part of the Loop ecosystem, made him the obvious choice to collaborate with on this campaign and convey Loop\u2019s value proposition.<\/p>\n<p> In Loop\u2019s first-ever ad film, Kunal Kapoor dons the persona of an HR professional with the aim to spread awareness in the HR community about how Loop brings modern health benefits to employees and how selecting the right partner to cover the health and wellbeing of one\u2019s employees is a no-brainer decision. One of the films shows Kapoor as an HR head being faced with a choice for picking a partner for employee healthcare benefits that, according to his employees, is a super easy one. In another ad film, his character talks directly to the millions of HR professionals in India about why selecting Loop is the right choice. Considering Ketto\u2019s partnership with Loop, this might just be the one character closest to home for Kunal.<\/p><div class=\"trade-content_5\" id=\"trade-1071391052\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Commenting on the campaign Kunal Kapoor said, \u201cThe Loop team is building something really special. They are on a mission to fix healthcare in India starting with group insurance benefits. I was impressed with Mayank\u2019s vision and his unique approach to this market. Working with them on this campaign was a natural fit for me and I\u2019m excited to watch them grow.&#8221;   Amrit Singh, Co-founder and CRO, Loop, said, \u201cOur business is growing and evolving since we launched in 2018, and we felt it is time for an overhaul. We analyzed our values as an organization and created a brand identity that reflects those values. The refreshed logo broadens our brand identity to encapsulate all that our brand stands for today and symbolize our future. The rebranding aims to break through the clutter while depicting the modern feel of our services.\u201d   \u201cWe are at a stage in our growth where it is essential to convey our unique vision and purpose to HR professionals and employees across the board. With this ambition, we launched our campaign starring Kunal Kapoor, who is first a happy client and then the face of our campaign. He was a part of our ecosystem as a Loop member and had the opportunity to experience Loop\u2019s benefits first-hand, putting him in a unique position to accurately convey our vision and purpose,\u201d he added.<\/p>\n<p> The film can be viewed here.<\/p>\n<p> About Loop  Loop was founded in 2018 to revolutionize the way health insurance coverage works. Currently, the company offers group health insurance plans from well-known insurers to businesses ranging from startups to large enterprises, together with a virtual primary care experience provided by an in-house medical team and a network of other service providers. Unlike other insurance brokers, Loop ensures that members have access to high-quality preventive health care as an add-on benefit, rather than using the policy\/product just when they need it, such as during a hospitalization, medical procedure, or a claim. Organizations that have subscribed to Loop\u2019s solutions include GE, Helpshift, Shoptimise, Weikfield and MSwipe.<\/p>\n<p> Loop is backed by investors such as General Catalyst and Elevation Capital, Khosla Ventures, YC Continuity Fund, Tribe Capital and Sierra Ventures.<\/p>\n<p> To know more about the latest updates on Loop, please visit bit.ly\/3ruZPAB.<\/p>\n<p> Follow us on linkedin.com\/company\/loop-health.<\/p><div class=\"trade-content-10\" id=\"trade-3241622184\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> Video: Kunal Kapoor Chooses Employee Health Benefits For His Team | Loop    PWR PWR<\/p>\n<div class=\"trade-after-content\" id=\"trade-1670689934\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Group health insurance provider Loop refreshes its brand identity and logo to reflect its forward-looking strategic vision Pune, Maharashtra, India (NewsVoir) Loop, a high-quality primary care and group health insurance provider and the first of its kind to have an in-house medical team, today announced its rebranding to renew its corporate vision and usher in [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-27094","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - 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