{"id":28477,"date":"2022-03-10T13:12:44","date_gmt":"2022-03-10T07:42:44","guid":{"rendered":"https:\/\/tradebrains.in\/features\/icici-lombard-general-insurance-company-ltd-2\/"},"modified":"2022-03-10T13:26:53","modified_gmt":"2022-03-10T07:56:53","slug":"icici-lombard-general-insurance-company-ltd-2","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/icici-lombard-general-insurance-company-ltd-2\/","title":{"rendered":"ICICI Lombard Launches &#8216;BeFit Cover&#8217; Digital Campaign"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-1437867914\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>The campaign #UnbelievableButTrue will help raise awareness on the Company\u2019s BeFit cover\u2019s cashless OPD and Wellness benefits to customers  Mumbai, Maharashtra, India (NewsVoir)  ICICI Lombard, one of India&#8217;s leading private insurance company, has launched #UnbelievableButTrue, a digital campaign to promote BeFit &#8211; a rider policy that provides cashless OPD and also covers physiotherapy, virtual consultations, and teleconsultation sessions through our signature IL TakeCare App and on the website along with other Health indemnity products.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-4006348863\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p> The campaign will take into its ambit digital marketing films, digital and social media platforms. To refute the idea that insurance is only useful when you or a member of your family is hospitalised, or that insurance only covers major health expenses, the video &#038; creatives highlight the myriad benefits of BeFit, which include virtual medical consultations, pharmacy expenses, physiotherapy sessions, diagnostic services, and even wellness and preventive care.<\/p>\n<p> Commenting at the launch, Sheena Kapoor, Head \u2013 Marketing, Corporate Communication and CSR, ICICI Lombard, said, &#8220;Customer centricity forms the core of all activities at ICICI Lombard, and it is this ethos that we want to echo via our new digital campaign featuring the BeFit cover with cashless OPD benefits. The pandemic has elevated the importance of telemedicine and home healthcare services. The films are quirky, witty and successfully emphasise the #UnbelievableButTrue aspect of the cover.\u201d   The videos, which have been released on the all our social media platforms depicts slice of life situations and how the protagonists discover the incredible array of benefits and coverages that come with ICICI Lombard BeFit\u2019s cashless service, bringing the #UnbelievableButTrue element to life.<\/p>\n<p> Speaking about the campaign conceptualised by Ogilvy India, Talha Bin Mohsin &#038; Mahesh Parab Executive Creative Directors said, \u201cFor an insurance provider to go down to the very basics of healthcare and provide such a comprehensive healthcare cover is unheard of. When we add the cashless aspect to that, it makes the offering even more commendable. Undoubtedly, the campaign would need to convey the magnanimity of an offering like BeFit Cover. We knew the reactions it would draw from the Indian masses were going to be massive. And with that, we didn\u2019t have to look very far to get inspiration for our #UnbelievableButTrue campaign.\u201d   The COVID-19 pandemic has shifted people\u2019s perceptions of general medical infrastructure and healthcare processes. Online doctor consultations increased by 30% in India, according to a report. However, most insurance plans continue focus on in-patient costs, completely overlooking the fact that majority of the medical expenses are out-patient, such as pharmacy bills, clinical consultations, and diagnostic centre visits. Amid the pandemic, and beyond, outpatient healthcare is being perceived and delivered differently. In order to keep pace with this new normal, the BeFit cover has been tailored to meet the ever-changing needs of clients and is completely cashless.<\/p><div class=\"trade-content_5\" id=\"trade-4074407967\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p> ICICI Lombard, among other companies, delivers end-to-end wellness solutions to its valued consumers through its insurance products. As excellent health and immunity take centre stage, this one-of-a-kind solution will come in handy and become more relevant than ever. The #UnbelievableButTrue campaign will be broadcasted on the internet, social media platforms, as well as radio channels.<\/p>\n<p> Campaign Video Link:  Playlist: youtube.com\/playlist?list=PL4vHPq9Q4WA9q0yZbeoTS_Kj0P7atc8tT Film 1: youtu.be\/MVMP6GtStKY Film 2: youtu.be\/Vm8LonZD1aY Film 3: youtu.be\/WPmYZSaEyFw   Credits  Client: ICICI Lombard GIC  Agency: Ogilvy Mumbai  Chief Creative Officers-Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak  Executive Creative Directors: Talha Bin Mohsin, Mahesh Parab  Copywriters: Talha Bin Mohsin, Arnab Choudhury  Creative Team: Vilsen Gonsalves, Ajit Kumar Sahoo, Hari Singh Rawat  Account Management Team: Sushma Singh Vivek, Sagar Nitin Sali, Shreyoshee Gupta  Brand Planning Team: Nirav Parekh, Ramana Charan   About ICICI Lombard General Insurance Company Ltd.<\/p>\n<p> We are one of the leading private sector non-life insurers in India. We offer our customers a comprehensive and well-diversified range of products, including motor, health, crop, fire, personal accident, marine, engineering and liability insurance, through multiple distribution channels.<\/p>\n<p> More details are available at www.icicilombard.com.<\/p>\n<p>   PWR PWR<\/p>\n<div class=\"trade-after-content\" id=\"trade-3118717419\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>The campaign #UnbelievableButTrue will help raise awareness on the Company\u2019s BeFit cover\u2019s cashless OPD and Wellness benefits to customers Mumbai, Maharashtra, India (NewsVoir) ICICI Lombard, one of India&#8217;s leading private insurance company, has launched #UnbelievableButTrue, a digital campaign to promote BeFit &#8211; a rider policy that provides cashless OPD and also covers physiotherapy, virtual consultations, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-28477","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICICI Lombard Launches &#039;BeFit Cover&#039; Digital Campaign - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/icici-lombard-general-insurance-company-ltd-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICICI Lombard Launches &#039;BeFit Cover&#039; 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