{"id":30633,"date":"2022-03-22T18:55:19","date_gmt":"2022-03-22T13:25:19","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-infosys-oddity\/"},"modified":"2023-07-27T17:33:17","modified_gmt":"2023-07-27T12:03:17","slug":"biz-infosys-oddity-corrected","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-infosys-oddity-corrected\/","title":{"rendered":"Infosys to acquire digital marketing agency oddity for around Rs 419 cr"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3140959541\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>IT company Infosys will acquire oddity &#8212; a Germany-based digital marketing, experience, and commerce agency &#8212; in an all cash deal for 50 million euros (about Rs 419 crore), the company said on Tuesday.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2914417298\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>As part of Infosys&#8217; digital experience and design offering, oddity will become part of Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India, Infosys said in a statement.<\/p>\n<p>The company had acquired US-based Wongdoody, which offers creative and marketing services, in a USD 75 million deal in 2018.<\/p>\n<p>&#8220;To consummate the transaction, Infosys will also acquire Germany-based Kristall 247 for 3,000 euros (about Rs 2.5 lakh),&#8221; the Indian IT firm said.<\/p><div class=\"trade-content_5\" id=\"trade-2534358551\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Infosys said the cost of acquisition for oddity is &#8220;up to 50 million euros, including earn-out, management incentives and bonuses.&#8221; With more than 300 digital experts, oddity is one of the largest independent digital agencies, the statement said.<\/p>\n<p>&#8220;With oddity&#8217;s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys&#8217; prowess in technological transformation,&#8221; Infosys President Ravi Kumar S said.<\/p>\n<p>oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China, the statement said.<\/p>\n<p>Acquisition of oddity is expected to close during the first quarter of FY23. PTI PRS RUJ MR<\/p>\n<p>&#8220;Also, If you are looking for the <a href=\"https:\/\/www.repindia.com\/services\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">Best SEO Services in India<\/a>, look no further as we offer top-notch solutions to enhance your online presence and boost your website&#8217;s rankings.<\/p>\n<div class=\"trade-after-content\" id=\"trade-2605092310\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>IT company Infosys will acquire oddity &#8212; a Germany-based digital marketing, experience, and commerce agency &#8212; in an all cash deal for 50 million euros (about Rs 419 crore), the company said on Tuesday. As part of Infosys&#8217; digital experience and design offering, oddity will become part of Wongdoody and join its network of studios [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31,1789],"tags":[],"class_list":["post-30633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news","category-trending-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infosys to acquire digital marketing agency oddity for around Rs 419 cr - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-infosys-oddity-corrected\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infosys to acquire digital marketing agency oddity for around Rs 419 cr\" \/>\n<meta property=\"og:description\" content=\"IT company Infosys will acquire oddity &#8212; a Germany-based digital marketing, experience, and commerce agency &#8212; in an all cash deal for 50 million euros (about Rs 419 crore), the company said on Tuesday. 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