{"id":31519,"date":"2022-03-25T18:15:25","date_gmt":"2022-03-25T12:45:25","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-emami-dermicool\/"},"modified":"2022-03-25T18:28:38","modified_gmt":"2022-03-25T12:58:38","slug":"biz-emami-dermicool","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-emami-dermicool\/","title":{"rendered":"Emami acquires Dermicool brand from Reckitt for Rs 432 cr"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-4103001134\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>FMCG major Emami on Friday said it has acquired the &#8216;Dermicool&#8217; brand from Reckitt for a total consideration of Rs 432 crore.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3072069557\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>The acquisition is funded through internal accruals and is subject to the customary closing conditions, the company said in a statement.<\/p>\n<p>The Dermicool brand is popular for providing respite from the prickly heat caused during summers.<\/p>\n<p>&#8220;We are very happy to announce the acquisition of Dermicool brand, which offers great synergy with our existing businesses and is a perfect strategic fit. It will strengthen our presence to make us #1 in the prickly heat powder &amp; cool talc category,&#8221; Emami Ltd Director Harsha V Agarwal noted.<\/p><div class=\"trade-content_5\" id=\"trade-193950904\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Emami, as one of its core business strategies, has always been open to growth through inorganic route.<\/p>\n<p>The company considers acquisitions that not only add value and have synergy with the current line of businesses, but also offer opportunities for the organisation to be present in categories that have high growth potential, it said.<\/p>\n<p>Zandu, Kesh King, and German brand Creme 21 are some of the brands or businesses acquired by the company in the past few years, it added. PTI MSS MSS RUJ RUJ<\/p>\n<div class=\"trade-after-content\" id=\"trade-977520758\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>FMCG major Emami on Friday said it has acquired the &#8216;Dermicool&#8217; brand from Reckitt for a total consideration of Rs 432 crore. The acquisition is funded through internal accruals and is subject to the customary closing conditions, the company said in a statement. The Dermicool brand is popular for providing respite from the prickly heat [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":20926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31,1789],"tags":[],"class_list":["post-31519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news","category-trending-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emami acquires Dermicool brand from Reckitt for Rs 432 cr - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-emami-dermicool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emami acquires Dermicool brand from Reckitt for Rs 432 cr\" \/>\n<meta property=\"og:description\" content=\"FMCG major Emami on Friday said it has acquired the &#8216;Dermicool&#8217; brand from Reckitt for a total consideration of Rs 432 crore. The acquisition is funded through internal accruals and is subject to the customary closing conditions, the company said in a statement. 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