{"id":37170,"date":"2022-04-20T20:54:07","date_gmt":"2022-04-20T15:24:07","guid":{"rendered":"https:\/\/tradebrains.in\/features\/biz-ufoods\/"},"modified":"2022-04-20T20:54:07","modified_gmt":"2022-04-20T15:24:07","slug":"biz-ufoods","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-ufoods\/","title":{"rendered":"Strengthening footprint in southern        market, says U Foods India"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2315989829\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>        Chennai, Apr 20 (PTI): U Foods, a Hong Kong-based fast-moving consumer goods major, was strengthening its footprint in south India after focusing on the north and western markets of the country, a top official of the company said here on Wednesday.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-966804131\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>      An exclusive branding and sales team has been set up for the expansion plan and the company has earmarked Rs 3 crore in the first phase for this purpose, said head of U Foods India Pvt Ltd (marketing and sales) Pradesh Lenka.<\/p>\n<p>      &#8220;Indian confectionery market is valued at Rs 14,000 crore (as per a study) in 2022 and India was the world&#8217;s fastest growing markets. Our products are being retailed in a phased manner. Starting from north and west, we are now targeting south,&#8221; he told reporters.<\/p>\n<p>     The official and top executives, including chief operating officer Adwait Pradhan, were here to unveil their popular brand &#8220;Yoli Yola.&#8221;     Yoli Yola soft candies have been priced from Re 1 to Rs 300 while Lollipop range from Rs five to Rs 120 a stick. Yoli Yola chocolate balls have been priced from Rs 10 to Rs 75  and cup jellies at Rs five to Rs 300, he said.<\/p><div class=\"trade-content_5\" id=\"trade-4011268521\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>    Pradhan said the products were manufactured at its facility in Kundli, Haryana, for which Rs 100 crore has been invested. &#8220;Our plant have the relevant ISO certifications and follow stringent quality parameters. We have a well-equipped research and development laboratory where we constantly innovate,&#8221; he said.<\/p>\n<p>   &#8220;We have developed a robust distribution network to retail our multiple products to Indian consumers,&#8221; he said.<\/p>\n<p>   According to Lenka, the company&#8217;s products were being retailed in a phased manner. &#8220;Our initial response in this (southern) market bolstered our confidence and hope to expand and consolidate in South,&#8221; he said.<\/p>\n<p>  &#8220;We have built a strong distribution network across India and Yoli Yola is visible across 42,000 outlets to begin with&#8230;we have invested approximately Rs 3 crore in the first phase as our promotional budget,&#8221; he said.<\/p>\n<p>    The company was planning to add more products such as noodles and syrup-based products in the future, he said. PTI VIJ NVG   NVG<\/p>\n<div class=\"trade-after-content\" id=\"trade-1660936954\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Chennai, Apr 20 (PTI): U Foods, a Hong Kong-based fast-moving consumer goods major, was strengthening its footprint in south India after focusing on the north and western markets of the country, a top official of the company said here on Wednesday. An exclusive branding and sales team has been set up for the expansion plan [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1516,31],"tags":[],"class_list":["post-37170","post","type-post","status-publish","format-standard","hentry","category-ipo","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strengthening footprint in southern    market, says U Foods India - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-ufoods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengthening footprint in southern    market, says U Foods India\" \/>\n<meta property=\"og:description\" content=\"Chennai, Apr 20 (PTI): U Foods, a Hong Kong-based fast-moving consumer goods major, was strengthening its footprint in south India after focusing on the north and western markets of the country, a top official of the company said here on Wednesday. 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