{"id":37372,"date":"2022-04-21T17:36:15","date_gmt":"2022-04-21T12:06:15","guid":{"rendered":"https:\/\/tradebrains.in\/features\/wb-itc-dairy-business\/"},"modified":"2022-04-21T17:36:15","modified_gmt":"2022-04-21T12:06:15","slug":"wb-itc-dairy-business","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/wb-itc-dairy-business\/","title":{"rendered":"ITC plans to broaden dairy products portfolio, tap Bengal\u2019s \u2018low\u2019 milk availability"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-559978325\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>       Kolkata, Apr 21 (PTI) Diversified conglomerate ITC Ltd is looking to widen its product portfolio in the dairy segment and tap the \u201clow\u201d milk consumption in West Bengal, a company official said on Thursday.            Per capita availability of milk in West Bengal is &#8216;low&#8217;, one-third of the national average of 427 grams per day, he said.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-898550151\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>        \u201cWe want to widen the range of dairy products from milk, ghee, curd, lassi, paneer. We keep studying consumers\u2019 requirement and accordingly launching new products,\u201d ITC Chief Operating Officer for dairy and beverages  Sanjay Singal told PTI on the sidelines of a programme at the Bengal Global Business Summit.<\/p>\n<p>        \u201cWe now have a presence in West Bengal and Bihar (for dairy business) and will continue to concentrate on these two states for the next few years.<\/p>\n<p>        &#8220;There are no nation-wide fresh dairy players  as one has to have a supply chain set up for everyday delivery,&#8221; Singal said.<\/p><div class=\"trade-content_5\" id=\"trade-63493673\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>        The two states currently contribute equally to its dairy business with around 50 per cent share each, he said, adding that the company has a 10-15 per cent share of the fresh dairy market in Kolkata.<\/p>\n<p>        &#8220;Milk consumption is one-third of the national average in Bengal. There is an opportunity for all players,&#8221; he said.<\/p>\n<p>        The diversified conglomerate currently procures milk from around 10,000 farmers in West Bengal\u2019s Hooghly, Howrah and Maldah, Singal said.<\/p>\n<p>        Asked about the price trend of milk products in the sector, he said, \u201cEvery category has had an inflationary headwind. We try to reduce pressure on consumers due to price increases and concentrate on efficiency to reduce costs in the value chain. There was an increase in milk prices across the country. We always try to minimise that impact. Everybody increased the price by an average of Rs 2 per litre and we also did the same thing.\u201d         Dairy is the single largest agricultural commodity contributing 5 per cent of the national economy and employing more than 8 crore farmers directly.<\/p>\n<p>        India is ranked 1st in milk production contributing 23 per cent of global milk production, according to the latest Economic Survey. PTI BDC\/RBT JRC   JRC<\/p>\n<div class=\"trade-after-content\" id=\"trade-1406733979\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Kolkata, Apr 21 (PTI) Diversified conglomerate ITC Ltd is looking to widen its product portfolio in the dairy segment and tap the \u201clow\u201d milk consumption in West Bengal, a company official said on Thursday. Per capita availability of milk in West Bengal is &#8216;low&#8217;, one-third of the national average of 427 grams per day, he [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1697,31],"tags":[],"class_list":["post-37372","post","type-post","status-publish","format-standard","hentry","category-economy","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITC plans to broaden dairy products portfolio, tap Bengal\u2019s \u2018low\u2019 milk availability - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/wb-itc-dairy-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITC plans to broaden dairy products portfolio, tap Bengal\u2019s \u2018low\u2019 milk availability\" \/>\n<meta property=\"og:description\" content=\"Kolkata, Apr 21 (PTI) Diversified conglomerate ITC Ltd is looking to widen its product portfolio in the dairy segment and tap the \u201clow\u201d milk consumption in West Bengal, a company official said on Thursday. 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