{"id":38850,"date":"2022-04-28T15:49:36","date_gmt":"2022-04-28T10:19:36","guid":{"rendered":"https:\/\/tradebrains.in\/features\/gypsy_moth\/"},"modified":"2022-04-28T15:49:36","modified_gmt":"2022-04-28T10:19:36","slug":"gypsy_moth","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/gypsy_moth\/","title":{"rendered":"Gypsy_Moth, an Integrated Brand Building and Storytelling Agency Aims to Grow 5x by 2023"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3388510909\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>With a vision to become \u2018A Visual First Creative Agency\u2019  Mumbai, Maharashtra, India \u2013 Business Wire India    Gypsy_Moth, the integrated brand building &#038; storytelling agency, specialising in fashion, beauty, luxury and lifestyle brands aim to grow by 5X this fiscal year. With a portfolio like Pepe Jeans India, Easybuy from The Landmark Group, an enormous F&#038;B brand based out of South India, they connect people through relatable content, integrate it with consumer research and data analytics to create communication that speaks for the brand.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2370347663\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div>\n<p>  \u201cThe agency\u2019s motto is to make content more accessible to brands, not just in the form of conventional advertising, but through relevant, engaging, everyday content. One of the primary innovations by the agency is to build content libraries for their brands. \u201cAs of today, we have created around 1,00,000 pieces of lifestyle content for various fashion and lifestyle brands\u201d, says Priyanka Chugh, Founder &#038; Creative Director, Gypsy_Moth.<\/p>\n<p>  Gypsy_Moth\u2019s most renowned international project was for Jockey India, shot in Ibiza, Spain, with an international crew. The project was a resounding success for the agency, with the content being reused by Jockey for their in-store and online marketing.<\/p>\n<p>  In Priyanka\u2019s words, \u201cI think it was a one-of-a-kind bulk content creation project that we pulled off for Jockey. We have also built some amazing content including video production for the trending lifestyle vlog application Trell, multiple social media pieces for Oziva, campaigns for AND, Paragon, Craftsvilla, Dineout, and many more.\u201d   So what does the future hold for Priyanka and her Gypsies? \u201cWe are currently pitching to multiple brands from various sectors whilst planning to expand big-time this year. With our in-house production team, we always make sure to reinvest in the business and are locked onto our route map that will allow us to amp up our turnovers by 10x in the next financial year.\u201d  Gypsies are firm believers of not just making content that is consumable, but stories that are breakthrough. Relevant. Relatable. Reliable.<\/p><div class=\"trade-content_5\" id=\"trade-777982140\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>  Gypsy_Moth is an innovative agency that specializes in fashion, beauty, luxury &#038; lifestyle. While they use consumer research and data analytics to create communication that speaks for the brand, Gypsy_Moth prides itself in being known as a group of storytellers looking for brands who are driven to become a part of people\u2019s life.<\/p>\n<p>   PWR PWR<\/p>\n<div class=\"trade-after-content\" id=\"trade-1292488806\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>With a vision to become \u2018A Visual First Creative Agency\u2019 Mumbai, Maharashtra, India \u2013 Business Wire India Gypsy_Moth, the integrated brand building &#038; storytelling agency, specialising in fashion, beauty, luxury and lifestyle brands aim to grow by 5X this fiscal year. With a portfolio like Pepe Jeans India, Easybuy from The Landmark Group, an enormous [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-38850","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gypsy_Moth, an Integrated Brand Building and Storytelling Agency Aims to Grow 5x by 2023 - Trade Brains Features<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/gypsy_moth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gypsy_Moth, an Integrated Brand Building and Storytelling Agency Aims to Grow 5x by 2023\" \/>\n<meta property=\"og:description\" content=\"With a vision to become \u2018A Visual First Creative Agency\u2019 Mumbai, Maharashtra, India \u2013 Business Wire India Gypsy_Moth, the integrated brand building &#038; storytelling agency, specialising in fashion, beauty, luxury and lifestyle brands aim to grow by 5X this fiscal year. 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