{"id":87518,"date":"2023-02-02T14:35:00","date_gmt":"2023-02-02T09:05:00","guid":{"rendered":"https:\/\/tradebrains.in\/features\/?p=87518"},"modified":"2023-02-02T14:32:35","modified_gmt":"2023-02-02T09:02:35","slug":"biz-fmcg-report-3","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/biz-fmcg-report-3\/","title":{"rendered":"FMCG consumption continues to decline with negative volume growth in Dec quarter: Report"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-667006094\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>The country&#8217;s Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall &#8220;negative&#8221; volume growth, as consumers continue to reel under inflationary pressure, says a report.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3035348913\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div><p>According to the report released by data analytics firm NielsenIQ on Thursday, in October-December, the FMCG industry grew 7.6 per cent in terms of value but its volume growth was (-) 0.3 per cent.<\/p><p>&#8220;&#8230; Overall FMCG volume growth is negative, the absolute values, as well as volumes, continue to be above pre-Covid levels across markets,&#8221; it said.<\/p><p>The rural markets declined 2.8 per cent registering the sixth consecutive quarter with negative volume growth, while the urban market maintained stable positive growth of 1.6 per cent.<\/p><div class=\"trade-content_5\" id=\"trade-543618906\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>In the retail space, Modern Trade channels maintained a double-digit value growth of 23.3 per cent and volume growth of 12.6 per cent on a year-on-year basis.<\/p><p>While the FMCG sales from traditional trade channels such as Kirana stores &#8220;witnessed continuous negative consumption growth (- 1.5 per cent) for the fifth consecutive quarter&#8221;.<\/p><p>&#8220;Consumers continue to feel inflationary pressure while manufacturers also continue to move away from promos to maintain the margins,&#8221; said Sonika Gupta, Customer Success Lead (India), NielsenIQ.<\/p><p>Moreover, consumers continued to prefer purchasing smaller packets at both traditional and modern trade outlets, the report added.<\/p><p>&#8220;Manufacturers should continue to support small packs in their portfolio as means to drive consumption, especially for bringing back relevance in the case of non-food categories.<\/p><p>&#8220;Re-evaluation of the portfolio strategy becomes even more important to address the intensifying competition from smaller players as they make a comeback,&#8221; she added.<\/p><div class=\"trade-content-10\" id=\"trade-3171606125\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>In continuation with the previous trends, sales of food items as staples and impulse continue to drive consumption growth, while non-food FMCG products are still being deprioritised by the consumers.<\/p><p>&#8220;Non-Food consumption continues to decline across buckets and sees lower volumes than pre-Covid levels in the recent few quarters.<\/p><p>&#8220;This is also seen in lean assortments and a downward trend for stock levels in retail spaces &#8211; accompanied by manufacturers cutting down on promos for categories like washing powder, detergent bars, toilet soaps, shampoo etc,&#8221; it said.<\/p><p>Small manufacturers continue to drive consumption growth through Food baskets while in Non-Food, small players are impacted due to higher price growth, it added.<\/p><p>While detailing the consumption growth region-wise, the report said the Northern and Eastern region reported positive volume growth of 0.1 per cent and 0.6 per cent respectively.<\/p><p>&#8220;Although the West and South Zone continue showing negative consumption growth, there are marginal improvements against the same period last year,&#8221; it said. PTI KRH DRR<\/p><div class=\"trade-after-content\" id=\"trade-2429759269\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>The country&#8217;s Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall &#8220;negative&#8221; volume growth, as consumers continue to reel under inflationary pressure, says a report. According to the report released by data analytics firm NielsenIQ on Thursday, in October-December, the FMCG industry grew 7.6 per cent in terms [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1697,31],"tags":[],"class_list":["post-87518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FMCG consumption continues to decline with negative volume growth in Dec quarter: Report - Trade Brains Features<\/title>\n<meta name=\"description\" content=\"The country&#039;s Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall &quot;negative&quot; volume growth, as consumers continue to reel under inflationary pressure, says a report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/biz-fmcg-report-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMCG consumption continues to decline with negative volume growth in Dec quarter: Report\" \/>\n<meta property=\"og:description\" content=\"The country&#039;s Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall &quot;negative&quot; volume growth, as consumers continue to reel under inflationary pressure, says a report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/biz-fmcg-report-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T09:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/01\/FMCG-Cover-Image-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PTI News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/01\/FMCG-Cover-Image-.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PTI News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/biz-fmcg-report-3\/\",\"url\":\"https:\/\/tradebrains.in\/features\/biz-fmcg-report-3\/\",\"name\":\"FMCG consumption continues to decline with negative volume growth in Dec quarter: Report - 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