{"id":97087,"date":"2023-03-24T12:25:00","date_gmt":"2023-03-24T06:55:00","guid":{"rendered":"https:\/\/tradebrains.in\/features\/?p=97087"},"modified":"2023-03-24T12:23:03","modified_gmt":"2023-03-24T06:53:03","slug":"us-starbucks-ld-ceo-2","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/features\/us-starbucks-ld-ceo-2\/","title":{"rendered":"Starbucks CEO Laxman Narasimhan&#8217;s new role: To work as barista in stores every month"},"content":{"rendered":"<div class=\"trade-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-2611264805\"><p><a href=\"https:\/\/tradebrains.in\/get\/telegram\/\"><img decoding=\"async\" class=\"alignnone wp-image-101992\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2023\/01\/telegram-channel-300x119.png\" alt=\"\" width=\"148\" height=\"59\" \/><\/a> <a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN3Epgswxc--Aw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\"><img decoding=\"async\" class=\"alignnone wp-image-123430\" src=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png\" alt=\"follow-on-google-news\" width=\"222\" height=\"61\" srcset=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-300x82.png 300w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news-150x41.png 150w, https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2024\/05\/follow-on-google-news.png 468w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<\/div><p>Starbucks&#8217; new Indian-origin CEO Laxman Narasimhan has said he will work as a barista once a month in stores to stay close to the company&#8217;s culture, customers, challenges and opportunities.<\/p><div class=\"trade-content_7\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"trade-3388359470\"><!-- Composite Start --> \r\n <div id=\"M923760ScriptRootC1549812\"> \r\n <\/div> \r\n <script src=\"https:\/\/jsc.mgid.com\/t\/r\/tradebrains.in.1549812.js\" async> \r\n <\/script> \r\n <!-- Composite End --><\/div><p>Narasimhan, 55, officially became the Seattle-based coffee giant&#8217;s chief executive on Monday, taking the reins from Howard Schultz about two weeks earlier than scheduled.<\/p><p>In a letter to the employees on Thursday, the Indian-American business executive said he will always be a &#8220;fierce advocate&#8221; for the company&#8217;s partners and its culture.<\/p><p>&#8220;With you, I\u2019ve experienced every aspect of the business to learn what it truly means to wear the green apron. You\u2019ve welcomed me into our stores, trained me in how to be a barista \u2026 all to help me deeply understand what we do, how we do it, and the challenges and opportunities facing us,\u201d he wrote.<\/p><div class=\"trade-content_5\" id=\"trade-106105365\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_2_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"7925020301\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>Barista is a person who serves in a coffee bar.<\/p><p>\u201cTo keep us close to the culture and our customers, as well as to our challenges and opportunities, I intend to continue working in stores for a half day each month,&#8221; he was quoted as saying by CNN.<\/p><p>Pune-born Narasimhan joined Starbucks as interim CEO in October and has since spent time getting to know the company \u2014 including earning a barista certification, which requires 40 hours of training in stores.<\/p><p>He also discussed how he plans to continue the reinvention plan laid out by Schultz over the summer.<\/p><p>Starbucks has made over USD 1 billion in investments aimed at updating training, improving equipment and raising wages and adding other benefits for non-union employees, among other things, to help modernise the brand and make it more relevant, the report said.<\/p><p>\u201cWith our reinvention plan introduced last year, we will continue our focus on improving the store, customer, and of course, the partner experience,\u201d Narasimhan wrote, using the word \u201cpartner\u201d to refer to an employee, as Starbucks does.<\/p><div class=\"trade-content-10\" id=\"trade-353701380\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4023722985638610\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- in_content_3_news -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4023722985638610\"\r\n     data-ad-slot=\"2969612066\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><p>\u201cCritically, we will reinvigorate our culture around what it means to be a partner at Starbucks,\u201d he added.<\/p><p>Narasimhan was most recently CEO of Reckitt, a UK-based consumer health, hygiene and nutrition company that makes Lysol cleaner and Enfamil formula, among other products.<\/p><p>Prior to that, he held various leadership roles at PepsiCo, including as global chief commercial officer. He also served as CEO of the company\u2019s Latin America, Europe and Sub-Saharan Africa operations.<\/p><p>He takes over a company with significant strengths. Starbucks reported record demand in the April-June period as strong US sales made up for continuing closures in China, the company&#8217;s second-largest market.<\/p><p>But Starbucks also has challenges. It tries to fight off a wave of unionisation. That effort has been ugly at times, casting a shadow over Starbucks\u2019 reputation as a progressive company.<\/p><p>Unionised workers are hoping that Narasimhan will be more open to the union than Schultz, who led the company\u2019s efforts against the union since becoming interim CEO last year, the report said.<\/p><p>\u201cWe are hopeful that Laxman Narasimhan will chart a new path with the union and work with us to make Starbucks the company we know it can be,\u201d Michelle Eisen, a Starbucks worker and union organiser, said in a statement this week. PTI MRJ AKJ MRJ<\/p><div class=\"trade-after-content\" id=\"trade-3286677847\"><div id=\"taboola-below-article-thumbnails\"><\/div>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({\r\n    mode: 'alternating-thumbnails-a',\r\n    container: 'taboola-below-article-thumbnails',\r\n    placement: 'Below Article Thumbnails',\r\n    target_type: 'mix'\r\n  });\r\n<\/script>\r\n<script type=\"text\/javascript\">\r\n  window._taboola = window._taboola || [];\r\n  _taboola.push({flush: true});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Starbucks&#8217; new Indian-origin CEO Laxman Narasimhan has said he will work as a barista once a month in stores to stay close to the company&#8217;s culture, customers, challenges and opportunities. Narasimhan, 55, officially became the Seattle-based coffee giant&#8217;s chief executive on Monday, taking the reins from Howard Schultz about two weeks earlier than scheduled. In [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":46779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1696,31],"tags":[],"class_list":["post-97087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-action","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks CEO Laxman Narasimhan&#039;s new role: To work as barista in stores every month - Trade Brains Features<\/title>\n<meta name=\"description\" content=\"Starbucks&#039; new Indian-origin CEO Laxman Narasimhan has said he will work as a barista once a month in stores to stay close to the company&#039;s culture, customers, challenges and opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradebrains.in\/features\/us-starbucks-ld-ceo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks CEO Laxman Narasimhan&#039;s new role: To work as barista in stores every month\" \/>\n<meta property=\"og:description\" content=\"Starbucks&#039; new Indian-origin CEO Laxman Narasimhan has said he will work as a barista once a month in stores to stay close to the company&#039;s culture, customers, challenges and opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradebrains.in\/features\/us-starbucks-ld-ceo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Brains Features\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TradeBrainsOfficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T06:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/06\/Starbucks-Cover-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PTI News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradebrains.in\/features\/wp-content\/uploads\/2022\/06\/Starbucks-Cover-Image.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:site\" content=\"@TradeBrainsGrp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PTI News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradebrains.in\/features\/us-starbucks-ld-ceo-2\/\",\"url\":\"https:\/\/tradebrains.in\/features\/us-starbucks-ld-ceo-2\/\",\"name\":\"Starbucks CEO Laxman Narasimhan's new role: To work as barista in stores every month - 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