{"id":331,"date":"2022-04-03T12:31:00","date_gmt":"2022-04-03T07:01:00","guid":{"rendered":"https:\/\/tradebrains.in\/startup\/?p=331"},"modified":"2022-04-04T11:31:53","modified_gmt":"2022-04-04T06:01:53","slug":"capsul-a-multibrand-streetwear-clothing-brand-catering-to-gen-z","status":"publish","type":"post","link":"https:\/\/tradebrains.in\/startup\/capsul-a-multibrand-streetwear-clothing-brand-catering-to-gen-z\/","title":{"rendered":"CAPSUL: A MultiBrand Streetwear Clothing Brand Catering to Gen Z"},"content":{"rendered":"\n

Founded by Meenakshi Singh<\/a> and Bhavisha Dave<\/a>, CAPSUL is a streetwear brand in India that has a multi-brand offering that caters to Gen Z.<\/p>\n\n\n\n

When were you founded & What is the product\/service you provide?<\/strong><\/h3>\n\n\n\n

The CAPSUL Streetwear website officially started in March of 2019 with a minimum offering to cater to the nascent streetwear market in India.<\/p>\n\n\n\n

CAPSUL<\/a> is a Streetwear Eco-system of Community, Content, and Commerce specializing in Streetwear & Lifestyle fashion goods which are conversation starters.\u00a0<\/p>\n\n\n\n

We believe that streetwear is the power dressing of the casual wear world.\u00a0<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Currently, we curate limited edition apparel, accessories, collectibles, sneaker care, and home d\u00e9cor items \u2013 items that will become favourites in the shoppers wardrobe or homes, or offices.\u00a0<\/p>\n\n\n\n

What is the company\u2019s long and short-term vision? Where do you see your industry going in the next five years?<\/strong><\/h3>\n\n\n\n

We see the streetwear market exploding in the next 5 years. The company\u2019s vision is to provide access to some of the most exciting independent streetwear brands to the Indian audience. <\/p>\n\n\n\n

We also aim to be a springboard for authentic, high-quality Indian streetwear brands to the world.\u00a0<\/p>\n\n\n\n

How did you get inspiration for the Company? How did you go about researching and validating the idea?<\/strong><\/h3>\n\n\n\n

Our founders Meenakshi Singh & Bhavisha Dave have been working in the sneaker, and youth culture industry for over a decade. They saw firsthand the power of youth culture and streetwear in shaping people\u2019s fashion sensibilities.\u00a0<\/p>\n\n\n\n

There was a demand for streetwear brands from Indian audiences and that\u2019s what made the founders start CAPSUL.\u00a0<\/p>\n\n\n\n

A pilot pop up was hosted in 2018 which was the validation for the idea of CAPSUL\u00a0<\/p>\n\n\n\n

Is the company funded? If No, then are you open to funding?<\/strong><\/h3>\n\n\n\n

The company is currently bootstrapped and is open to partnering with the right investors to expand a market waiting to explode.\u00a0<\/p>\n\n\n\n

How does the product work & What problems does it solve?<\/strong><\/h3>\n\n\n\n

Streetwear is the fashion of Gen Z and young millennials. It is an ethos that represents individuality, creativity, and a point of view. CAPSUL helps increase access to streetwear in the Indian market.\u00a0<\/p>\n\n\n\n

What are your USP and innovation? How are you different from others?<\/strong><\/h3>\n\n\n\n

CAPSUL is the first and only international multi-brand streetwear retailer. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Our USP is our curation, experiences, and prices.\u00a0<\/p>\n\n\n\n

What are some of your competitors & what advantage do you have over them? & Briefly explain your revenue model?<\/strong><\/h3>\n\n\n\n

The streetwear market is very nascent currently. The competition will come in at a later stage. For now, everyone involved in the market is helping it grow.\u00a0<\/p>\n\n\n\n

CAPSUL operates as a Retail platform bringing to market limited edition streetwear brands, accessories & collectibles. <\/p>\n\n\n\n

Currently, CAPSUL has about 28 brands on the platform and operates its flagship store in the heart of Bangalore at Hatworks Boulevard on Cunningham Road.<\/p>\n\n\n\n

What difficulties did you encounter when you started the company & Were you impacted by the Covid outbreak?<\/strong><\/h3>\n\n\n\n

Every step was a learning for the company. The primary challenges were to create a market for streetwear brands in India that were unknown to most consumers before the presence of CAPSUL.<\/p>\n\n\n\n

The initial months of covid led to a fall in business. However, since June 2020 CAPSUL has grown almost 10X.\u00a0<\/p>\n\n\n\n

What are your future plans & launches?<\/strong><\/h3>\n\n\n\n

CAPSUL plans to launch its own brand drops in the coming months and multiple experiences at the CAPSUL Store in Bangalore.\u00a0<\/p>\n\n\n\n

There are also multiple pop-ups planned in Mumbai and other cities.\u00a0<\/p>\n\n\n\n

Current company size, work culture, Hiring Funda<\/strong><\/h3>\n\n\n\n

The CAPSUL team is 6 people strong and growing with multiple agencies working to co-create with us.\u00a0<\/p>\n\n\n\n

The work culture is authentic, youth culture, and art-inspired. The culture at CAPSUL is all about the team\u2019s love for street culture, music, fashion, food, sneakers, and art. <\/p>\n\n\n\n

Slow fashion and a hunger to create a powerhouse streetwear platform drive the team.<\/p>\n\n\n\n

Interested candidates who have Ideas, Ingenuity & Passion for making a difference can send in their CVs at info@shopcapsul.com, and based on open positions, we interview and go about adding the right folks to our team.\u00a0<\/p>\n\n\n\n

How did you launch your company when you had just 0 users. Which channels\/ tools\/strategies worked the most for acquiring the first 100 users?<\/strong><\/h3>\n\n\n\n

Word of mouth and community were and continue to be the most fundamental strategy for customer growth.\u00a0<\/p>\n\n\n\n

A piece of advice for the readers.<\/strong><\/h3>\n\n\n\n

Streetwear is an ethos. It is about buying less but buying well. Support independent brands and platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Founded by Meenakshi Singh and Bhavisha Dave, CAPSUL is a streetwear brand in India that has a multi-brand offering that caters to Gen Z. When were you founded & What is the product\/service you provide? 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