India’s fast commerce industry is known for its lightning-fast deliveries and deep discounts, is now confronting a brutal economic reality. Giant players such as Swiggy Instamart, Blinkit, and Zepto are now trapped in a race not only for speed, but for...
Quick commerce, also known as “Q-commerce”, is changing how the urban consumer in India shops for their day-to-day necessities. With a promise of under 10–20 minutes for delivery, this business model has gone from a novelty to the dominant player in...
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