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Alice Blue Review 2023 – Is it a Top Stockbroker for Traders and Investors?

by Trade Brains | November 28, 2023 2:02 pm

Alice Blue Review 2023 - Cover Image

Alice Blue Review: Alice Blue was established in 2006, with its headquarters in Bangalore. Boasting close to two decades of experience, Alice Blue has emerged as a prominent player in the Indian stock broking industry, with over 20 branches and a client base of 5 lakhs. Notably, the firm provides Zero Brokerage on Equity, Mutual Funds & IPO and charges a flat Rs. 15 brokerage for Intraday & F&O. 

Alice Blue offers trading in various segments, including equity spot/delivery, equity futures and options, currency futures and options, commodity futures and options, index futures and options, mutual funds, bonds, and IPOs.

Alice Blue has been making waves with its innovative approach to discount brokerage. In this article, we will explore the key features and benefits that make Alice Blue a noteworthy choice for traders seeking an efficient and affordable trading experience. 

Table of Contents

  • Brokerage Charges
  • Types of Accounts, Account Opening Charges, and AMC 
    • Margin:
  • Products and Features:
    • Refer and Earn Program: 
  • Account Opening Process: 
  • In Conclusion

Brokerage Charges

One of the standout features of Alice Blue is its zero brokerage on equity and mutual fund investments, making it an attractive option for both long-term investors and active traders. The platform charges a flat ₹15 for intraday, futures, and options (F&O) trading. 

Note: You can calculate the exact cost of each trade using the Alice Blue Brokerage Calculator

Types of Accounts, Account Opening Charges, and AMC 

Opening an account with Alice Blue is a hassle-free experience as it offers both trading account and demat account. 

The account opening charges at Alice Blue are zero. 

The annual maintenance charges (AMC) for the demat account is ₹400 plus GST per year.

Margin:

Alice Blue provides a single margin account for both equity and commodity trading.

Note: You can calculate the exact margin required using the Alice Blue Margin Calculator. 

Products and Features:

Alice Blue provides versatile trading platforms, featuring the web-based ANT Web and mobile application ANT Mobi. These platforms offer advanced charts, comprehensive market depth, and various other features for an enriched and user-friendly trading experience. 

Trade School: An education platform offering webinars, live sessions, courses, etc., to help users learn about stock markets. 

Community Forum: An online forum powered by Alice Blue to answer questions related to Trading API, and technical topics by other traders, investors, and Alice Blue moderators. 

Refer and Earn Program: 

Alice Blue offers a referral program where clients can earn Rs 500 referral bonus and a 20% commission on the brokerage their referrals pay for a lifetime.

Account Opening Process: 

Opening an account with Alice Blue is a hassle-free process. 

The required documents to open an account with Alice Blue are PAN Card, Address Proof, Passport Size Photo, Income Proof, and a scanned signature. (have a soft copy of these documents) 

To open an account with Alice Blue, visit their website and provide all the necessary details, choose your trading preferences, link your bank account, upload the necessary documents, complete the In-person Verification (IPV), and e-sign with Aadhaar verification. 

Once you complete these steps, your account will be opened and you can start trading. You can also contact Alice Blue’s customer service team for any further assistance or check out their How to Video on Step-by-Step Guide For Account Opening with Alice Blue for reference. 

In Conclusion

Alice Blue stands out as a competitive stockbroker, especially with its zero brokerage on equity and mutual fund investments. With a commitment to transparency, innovation, and customer empowerment, Alice Blue positions itself as a top choice for traders and investors in 2023. 

The platform’s diverse range of segments, user-friendly trading platforms, and additional features make it a platform worth exploring and a compelling choice for traders and investors in the Indian market.

By utilising the stock screener, stock heatmap, portfolio backtesting, and stock compare tool on the Trade Brains portal, investors gain access to comprehensive tools that enable them to identify the best stocks, also get updated with stock market news, and make well-informed investment.

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