Synopsis:
Bajaj Electricals to acquire ‘Morphy Richards’ brand from Glen Electric for ₹146 crore, expanding its product portfolio and strengthening presence across India and key South Asian markets.

This Bajaj Group Stock, engaged in manufacturing and distributing electrical consumer products, including appliances, fans, and lighting solutions, jumped 13.29 percent after acquiring the ‘Morphy Richards’ brand along with related intellectual property rights worth Rs. 146 crore.

With a market capitalization of Rs. 7,124.11 crores, the share of Bajaj Electricals Limited has reached an intraday high of Rs. 653.60 per equity share, rising nearly 13.29 percent from its previous day’s close price of Rs. 576.95. Since then, the stock has retreated and is currently trading at Rs. 617.50 per equity share. 

What is the news?

Bajaj Electricals Limited has announced that its Board of Directors has approved the proposal to acquire the ‘Morphy Richards’ brand along with related intellectual property rights. The acquisition will cover India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.

The brand will be acquired from Glen Electric Limited, part of the Glen Dimplex Group, Ireland, for a consideration of Rs. 146 crore, excluding applicable taxes and duties. This step will help Bajaj Electricals strengthen its product portfolio and brand presence across multiple South Asian markets.

Company Overview

Bajaj Electricals Limited is an Indian consumer electrical equipment manufacturing company. It is part of the Bajaj Group and operates primarily in consumer products such as appliances, fans, and cookware, as well as lighting solutions for both consumers and professionals. 

The company also engages in engineering and projects, including transmission line towers and specialized illumination projects. Bajaj Electricals owns well-known brands such as Bajaj, Nirlep, Morphy Richards, and Nex.

The company has a strong distribution network with over 18 branch offices, more than 700 distributors, around 200,000 retail outlets, and more than 660 consumer care centers across India. Bajaj Electricals has grown into a leading player in the electrical equipment sector with a significant presence in India.

Recent quarter results

Coming into financial highlights, Bajaj Electricals Limited’s revenue has decreased from Rs. 1,154.91 crore in Q1 FY25 to Rs. 1,064.59 crore in Q1 FY26, which is a drop of 7.82 percent. The net profit has also decreased by 96.76 percent from Rs. 28.11 crore in Q1 FY25 to Rs. 0.91 crore in Q1 FY26. Bajaj Electricals Limited’s revenue and net profit have grown at a CAGR of 0.1 percent and 2.36 percent, respectively, over the last three years.

In terms of return ratios, the company’s ROCE and ROE stand at 11.6 percent and 7.12 percent, respectively. Bajaj Electricals Limited has an earnings per share (EPS) of Rs. 11.57, and its debt-to-equity ratio is 0.14x.

Written By – Nikhil Naik

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