Synopsis:
Cash UR Drive Marketing Limited won a five-year LOA to advertise on 151 electric buses in Pune, generating potential revenue of ₹40 crore and boosting its transit and EV advertising growth.
This Newly Listed Stock, engaged in providing promotional, advertising, and brand activation services, helping businesses enhance market presence through targeted campaigns and creative marketing solutions, jumped 3 percent after receiving LOA for Electric Bus Ads and potential revenue of Rs. 40 crore.
With a market capitalization of Rs. 255.86 crores, the share of Cash UR Drive Marketing Limited has reached an intraday high of Rs. 145 per equity share, rising nearly 2.51 percent from its previous day’s close price of Rs. 141.45. Since then, the stock has retreated and is currently trading at Rs. 144.50 per equity share.
Reason Behind the Surge
Cash UR Drive Marketing Limited has received a Letter of Award (LOA) to manage exclusive advertising on electric buses under the Olectra Greentech projects with PMPML, Pune. The company will install and operate ads on 151 buses for the next five years, with potential revenue of around Rs. 40 crore.
This project strengthens Cash UR Drive’s position in transit and electric mobility advertising and adds to its ongoing growth in outdoor and on-vehicle media. The company plans to expand advertising to additional buses as they are added to the fleet, further increasing its revenue potential.
In FY25, Cash UR Drive Marketing Limited reported total revenue of Rs. 139 crore. Compared to FY25, this project is 30 percent of the company’s revenue. The new electric bus project will significantly contribute to recurring revenue, supporting the company’s focus on sustainable and technology-driven advertising solutions. This LOA marks an important step in scaling operations and capturing high-growth opportunities in India’s transit advertising market.
Company Overview
Cash Ur Drive Marketing Limited was incorporated in July 2009 and is a leading outdoor advertising company in India. The company specialises in vehicle wrap advertising, turning buses, cabs, and autos into mobile billboards to create impactful brand visibility across multiple cities.
The company offers a full range of marketing solutions, including transit media, digital wall paintings, billboards, and event-based promotions. It also provides integrated 360-degree campaigns combining outdoor, digital, and point-of-sale media, along with print advertising in newspapers, magazines, and trade journals to reach diverse audiences.
Cash Ur Drive also focuses on the growing electric vehicle sector by advertising EVs and charging stations. With offices in Chandigarh, Lucknow, Mumbai, and Noida, the company employs 87 full-time and 3 contract staff, providing creative, technology-driven advertising solutions that help clients connect effectively with their target markets.
Recent quarter results
Coming into financial highlights, Cash UR Drive Marketing Limited’s revenue has increased from Rs. 94 crore in FY24 to Rs. 139 crore in FY25, which has grown by 47.87 percent. The net profit has also grown by 100 percent from Rs. 9 crore in FY24 to Rs. 18 crore in FY25. Cash UR Drive Marketing Limited’s revenue and net profit have grown at a CAGR of 19.23 percent and 81.71 percent, respectively, over the last three years.
In terms of return ratios, the company’s ROCE and ROE stand at 54.8 percent and 41.8 percent, respectively. Cash UR Drive Marketing Limited has an earnings per share (EPS) of Rs. 13.42, and it’s a debt-free company.
Written By – Nikhil Naik
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