Synopsis: UFO Moviez partners with Miraj Cinemas to secure exclusive ads on 239 screens, expanding its network to over 4,000 screens and strengthening its position as India’s largest in-cinema advertising player.
This Penny Stock, engaged in providing digital cinema distribution and in-cinema advertising services using satellite technology across multiplex and single screens nationwide, hit a 20 percent upper circuit after a strategic partnership with Miraj Cinemas for advertising rights across 239 screens.
With a market capitalization of Rs. 345.37 crores, the shares of UFO Moviez India Limited hit a 20 percent upper circuit of Rs. 92.86 per share on Thursday, up from its previous closing price of Rs. 77.39 per share. Since then, the stock has retreated and is currently trading at Rs. 88.98 per equity share.
Reason Behind the Surge
UFO Moviez, India’s largest in-cinema advertising network, has entered into a major partnership with Miraj Cinemas, the country’s third-largest cinema chain. Under this agreement, UFO Moviez will get exclusive advertising rights across 239 Miraj Cinemas screens located in 49 cities and 72 locations. This deal marks an important step for the company as it expands its advertising reach across India.
With this partnership, UFO Moviez’s total cinema advertising network will cross 4,000 screens nationwide. It also strengthens the company’s presence in multiplexes, increasing its multiplex screen inventory to more than 2,500 screens. This expansion further cements UFO Moviez’s position as the largest multiplex on-screen advertising network in India.
The collaboration brings together the strong nationwide reach of Miraj Cinemas and the proven advertising expertise of UFO Moviez. This combined strength is expected to create better and more strategic opportunities for brands, helping them advertise more effectively across a wider and more powerful cinema network.
Management Commentary
Mr Rajesh Mishra, Executive Director and Group CEO, UFO Moviez, shared his views on the new partnership. “We are pleased to announce a strategic partnership with Miraj Cinemas, through which we will expand our multiplex presence to over 2500 screens nationwide.
This collaboration provides us with access to 239 additional multiplex screens, significantly strengthening our reach across key Tier 1 and Tier 2 markets. This partnership marks an important milestone in our growth journey and enables us to deliver even greater value, scale, and impact to our advertising partners”.
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Company Overview
UFO Moviez India Limited was established in 2004 and is India’s largest in-cinema advertising platform, reaching nearly 1.8 billion viewers annually through approximately 3,795 screens. These include around 2,279 multiplex screens and 1,516 single screens across 1,346 cities, predominantly covering India’s urban heartland.
The company stands out as the pioneer in cinema digitization in India, using satellite technology to revolutionize film distribution, reducing piracy and enabling day-of-release film access nationwide.
UFO Moviez offers end-to-end services for both DCI (Digital Cinema Initiatives) and non-DCI compliant cinema solutions. Its comprehensive digital cinema platform supports film exhibitors by delivering electronic movie content and advertisements securely to thousands of screens.
Recent quarter results
Coming into financial highlights, UFO Moviez India Limited’s revenue has increased from Rs. 96.63 crore in Q2FY25 to Rs. 110.78 crore in Q2 FY26, which has grown by 14.64 percent. The net profit has turned from negative to positive, from a net loss of Rs. 0.88 crore in Q2 FY25 to a net profit of Rs. 7.52 crore in Q2 FY26.
UFO Moviez India Limited’s revenue has grown at a CAGR of 47.98 percent over the last four years. In terms of return ratios, the company’s ROCE and ROE stand at 7.39 percent and 3 percent, respectively. UFO Moviez India Limited has an earnings per share (EPS) of Rs. 7.38, and its debt-to-equity ratio is 0.30x.
Written By – Nikhil Naik
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