Synopsis: India’s snacking market is evolving rapidly towards top-of-the-line products, and three new FMCG players—from a chips-to-namkeen company, to an ethnic snacks brand, to a bakery-biscuit firm—are going along with this change by premium SKUs, expanded reach, and contemporary packaging.
This article features three rapidly expanding FMCG companies that are effectively leveraging the trend of premium snacking in India by their strategies involving higher-value products, extensive distribution network, and contemporary, flavour-led innovation.
Prataap Snacks
Prataap Snacks, a company situated in Indore, is among the top snack producers in India and is mainly recognised for its brand Yellow Diamond. The firm provides the likes of potato chips and extruded snacks to classic namkeens and sweets, thus allowing consumers to have an extensive selection of flavours. The products are designed to suit the diverse tastes of India and hence can attract both urban and rural consumers from anywhere in the country.
The company has established a solid presence through its distribution in 2.2 million retail outlets and daily sales of almost 12 million packets. Emphasising quality, innovation, and sustainability, Prataap Snacks is still expanding its business while making fewer environmental emissions. Its transition from a local manufacturer to a brand that is loved nationally is a reflection of its consistency, trust, and a strong bond with the Indian snacking culture.
Prataap Snacks is quite visibly engaging in a practise of premiumisation – by the way, it currently has over 150 SKUs, has introduced higher-margin premium products in its portfolio, and moved into modern trade and quick commerce, which is a source of bigger packs and premium flavours. Besides, the firm is developing its NEXT product line (for instance, healthier and innovative snacks), thereby indicating the declination of the low-priced namkeen segment towards differentiated, more premium formats.
Prataap Snacks reported a core revenue of Rs 431.89 crore in Q2 FY26, a decline of 2 percent as compared to Rs 441.09 crore in Q2 FY25. Regarding its profitability, it reported a net profit of Rs 4.64 crore in Q2 FY26, a decline of 25 percent as compared to Rs 6.15 crore in Q2 FY25.
Bikaji Foods International
Bikaji’s inception was in the late 1980s, when Shri Shivratan Agarwal embarked on creating a snack brand that would carry the real taste of Bikaner all over the world. When the technology for large-scale bhujia production was not yet available, he went to different countries to facilitate the adoption of the machinery, as per the requirements, and selected the name “Bikaji,” which was derived from Bikaner’s founder Bika Rao, to let the people instantly connect with the brand.
Today, Bikaji is a global ethnic-snacking company that has been able to retain its identity through authentic Indian flavours, a wide product range, and modern packaging. Starting from traditional bhujia to namkeens and sweets, the brand is committed to providing the “Aslee Parampara” taste to customers all over the world, which is why it has become one of the most recognised names in Indian snacks today.
Bikaji is actively pursuing “product premiumisation” through the introduction of multigrain bhujia, roasted nut mixes, and snack lines with trendy packaging to meet the changing tastes. The company considers these as the growth levers for the future, although they are a minor part of the sales today.
Bikaji Foods reported a core revenue of Rs 830 crore in Q2 FY26, a growth of 15 percent as compared to Rs 721 crore in Q2 FY25. Regarding its profitability, it reported a net profit of Rs 78 crore in Q2 FY26, a growth of 13 percent as compared to Rs 69 crore in Q2 FY25.
Mrs Bector’s Food Specialities
Mrs Bector’s Food Specialities Limited began in the 1980s when Mrs Rajni Bector turned her passion for baking into a household legacy. What used to be a small backyard kitchen in Ludhiana soon became a place that people loved to make their ice creams, cakes, buns, and cookies. With the support of the family and the love from the community, her recipes became the basis of a brand that was all about taste, quality, and trust.
Now, Mrs Bector’s is among the top biscuit and bakery manufacturers in India, which is famous for its brands Cremica and English Oven. The company is supplying the fast-food chains with burger buns, selling in 23 states through 5.5 lakh retailers, and is open for export globally. Motivated by innovation and the production of healthy, fresh-baked goods, it is still going on to take Mrs Bector’s legacy of flavour and goodness not only to India but also to other countries.
Mrs Bector’s is expanding its premium and mid-premium biscuit and bakery portfolio. The company’s premium biscuit range went from ~27-28 percent of domestic revenue in FY22 to ~39 percent in Q1 FY25. The brand is extending the “English Oven” bakery brand by adding more healthy variants (millet cookies, zero-maida bread) to strengthen the premium appeal. The mid-premium and Premium plus segments are currently valued at Rs 1,300 crore and are expected to reach Rs 2,800 crore by FY29, and are expected to grow at CAGRs of 16 per cent and 20 per cent, respectively, and Mrs Bectors is well-positioned to benefit from this growing industry.
Mrs Bectors reported a core revenue of Rs 551 crore in Q2 FY26, a growth of 11 percent as compared to Rs 496 crore in Q2 FY25. Regarding its profitability, it reported a net profit of Rs 37 crore in Q2 FY26, a slight decline of 5 percent as compared to Rs 39 crore in Q2 FY25.
Written by Satyajeet Mukherjee
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