Curious about where the super-rich are putting their money in 2025? We’ve got you covered with an inside look at the top luxury real estate trends that are shaping the high-end market this year. Here’s what’s capturing the attention and investments of India’s wealthiest buyers:
1. Focus on Wellness
Affluent buyers in India are now placing wellness at the heart of home design. This includes yoga & meditation zones, home spas and massage rooms, air and water purification systems and lots of flora to enhance overall wellness. An example is the Total Environment’s homes in Bengaluru that offer built-in greenery, natural ventilation, and wellness-focused layouts that merge luxury with health.
2. Sustainable and Green Luxury
Eco-consciousness is no longer just a niche, but the new norm among India’s HNIs. Being sustainable is the new fan-favourite of architects who are exploring this new challenge and finding ways to adapt to the growing environmental conscious influencers and affluents. With features like solar power systems, rainwater harvesting, LEED or IGBC-certified projects and even homes built with recycled or low-impact materials, the new face of real estate is being crafted anew. Projects like Rustomjee Crown, Prabhadevi( Mumbai), a premium gated development certified by IGBC which is blending uber luxury design and sustainability, have already taken the lead in this new trend.
3. Secluded and Scenic
Privacy, peace, and panoramic views are driving demand in non-metro luxury markets. Given the influx of opportunities in such cities, buyers are investing in clean, green and unseen. Popular choices such as hill homes in Darjeeling, Munnar, and Coorg, beachfront villas in Goa and Pondicherry and boutique farmhouses in Nagpur, Sikkim and Ghats regions. A showcase example of this is Isprava Villas in Goa, which offers bespoke private villas tailored for HNIs, complete with concierge services and designer interiors.
4. Fully Automated, Smart Homes
India’s luxury properties in 2025 are just the right vessel for tech-savvy living. Popular features like app-based lighting, climate, and security controls, biometric entry systems, smart kitchens and bath automation, have revolutionised convenience and made it just the perfect way for the rich to live in luxury. Prestige Kingfisher Towers in Bangalore, where automation meets ultra-luxury and every apartment has its own private lift lobby, is the prime example of technology combining with opulence for the ultimate home.
5. Diversification Through Second Homes
Having just one property does not cut it in today’s unpredictable scenario. Keeping all eggs in one basket is a thing of the distant past and now high-net-worth buyers are diversifying their assets by investing in luxury properties across cities and even countries. Domestic second homes in places like Goa for its vacation & rental yield, Rishikesh and Mussoorie for their wellness and retreat living and Kasauli and Mashobra hill retreats with high ROI potential, are the new ways for alternate sources of income and asset creation.
4. Tasteful and Curated Living Spaces
With the internet glaring the spotlight on them constantly, HNIs are viewing homes as extensions of their personal brands, often art-filled, architecturally striking, and ready for entertaining anytime. Combining comfort with their personal touch through custom-designing homes for art collections and making use of imported marble, hand-picked furniture and culturally significant articles to add commercial and experiential value to their residences. The Camellias by DLF (Gurugram) – ultra-luxury residences with gallery-like interiors and curated design is a perfect example of this trend.
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5. Fractional Ownership & Co-Investing Model
To diversify across geographies and asset types, many HNIs in India are choosing fractional ownership, allowing them to co-invest in luxury homes without full-time responsibility, offering prestige, income and flexibility. Through this one can own various types of investments in properties like ultra-luxury beach villas, commercial spaces in business districts and heritage or boutique properties in hill stations. Platforms like YourOwnROOM, Strata etc offer fractional investment in luxury assets starting at ₹25–50 lakhs, with a share of rental income and appreciation.
6. REITs and Private Real Estate Funds
Some ultra-wealthy investors are diversifying into Real Estate Investment Trusts (REITs) and private real estate AIFs (Alternative Investment Funds), which offer passive income, diversification across asset classes and professional management & risk control. This is gaining quick popularity across the wealthy for its hands-off investment approach and risk reduction.
As the luxury real estate landscape evolves in 2025, India’s ultra-wealthy are no longer just buying homes, they’re building smart, diversified, and future-proof portfolios. With the wealthy shaping the market, these trends and more appear to be at the fore of this new age of real estate and property. From wellness-driven second homes and branded residences to fractional ownership and global diversification, a shift towards more conscious, sustainable and returns creation is the driving force behind their investments.
Written by Teertha Ravichandran