Synopsis– The Adani group’s Manorview Developers is assigned as the constructor for the Paytm’s IT and IT-Enabled Services (ITES) complex , this article is going to highlight how the coming of this project will trigger an urban transformation, especially in Noida’s Sector 159 real estate.
The announcement of the construction of a major IT and IT-Enabled Services (ITES) complex for Paytm by Adani Group’s Manorview Developers as the constructor, in Sector 159, Noida, represents a seismic event, not only for the two businesses involved, but for the entire Noida Property market. This tech hub, located on a 10-acre site, is planned to not only disrupt land values, infrastructure needs, and rental dynamics but also tilt the balance of Noida as a tech ecosystem in India.
Strategic Opportunity
1. Institutional tech infrastructure: The participation of Adani as an engineering, procurement, and construction (EPC) contractor represents it as an institutional-grade approach towards fintech infrastructure, as it embraces the transition from nimble startups to enterprise-level development. The campus will be a tech hub and provide access to digital infrastructure in India’s most dynamic economic corridor.
2. Real Estate Secondary Effects: Institutional development will result in an appreciation in real estate value surrounding digital and IT infrastructure projects. This project is anticipated to be a catalyst for investment, affecting the commercial and residential spaces in the neighbourhoods.
Impacts on Real Estate in Noida
1. Growing Demand for IT Infrastructure-
- With the emergence of IT parks and tech centres serving as anchor points for related tech businesses, startups, and service providers that want proximity to industry leaders, like Paytm.
- Companies in fintech, cybersecurity, cloud computing, and data analytics will surely look for office space nearby and create more demand for good-quality IT infrastructure.
- Demand will come for more than just office space, also for things like co-working spaces, data centres, logistics support, and intelligent infrastructure.
2. Surge in Land Values-
- Being adjacent to a significant IT centre- especially one with trusted partners like Adani and Paytm- typically leads to a rise in the value of the land and properties.
- As we have seen along other important corridors (like Bengaluru’s Whitefield, Gurgaon’s Cyber City), land in the project node or surrounding locations will typically see price rises of 15–25% in advance of large-scale projects being developed.
- Investors and developers will be competing over what might otherwise seem like insignificant pieces of land in sectors adjacent to the project will put upward pressure on land pricing.
| Overview of the Noida Real Estate Market | |
| Parameter | Recent Data/Trend |
| Residential Price Appreciation | 92% increase in average residential prices (2020–2025) |
| Residential Price per sq.ft. | From ₹4,795/sq.ft in 2020 to ₹9,200/sq.ft in 2025 |
| Average Apartment Price | ₹1.24 crore (2022) to ₹1.68 crore (2023) |
| Office Rental Growth (NCR) | 5% year-on-year increase in H1 2023 |
| NCR Office Vacancy Rate | Dropped 1.7% to 28.6% in H1 2023 |
| Noida Office Leasing Growth | 86% growth in leased area (to 1.08 million sq.ft.), 2020 |
| 2025 Price Appreciation Projection | 10–15% increase projected in Noida Extension |
| Impact of Jewar Airport | Significant demand and price rise in Greater Noida/Yamuna Expressway |
Rental Upside in Neighbouring Sectors
- The project is expected to trigger a spike in office rents in Sectors 150-168, and transition demand will lift both commercial and premium high-end rental segments.
- Early evidence from other IT corridor projects indicates that typically there is a rental escalation of 10-20% over a period of 2-3 years post operationalization as companies ramp up operations and employees need local accommodation.
- Demand from branded offerings in the commercial property market – especially office parks with smart amenities and great transport and access – is anticipated to surge.
Noida Will be Elevated on the Technology Real Estate Map of India
- With this project, Noida is positioning itself as a destination for tech-driven investment makers in 2025 alongside Bengaluru, Hyderabad, and Gurgaon.
- Smart infrastructure such as metro / expressway to Yamuna Express Way and Noida International Airport are all priming Noida to be a digital leader.
- The institutional investment by groups like Adani should also assure global investors that Noida is a viable option, whether they are multinational or new-age startups.
More Benefits for Noida
1. Socio-Economic Upsides-
- Large-scale IT/ITES projects create thousands of direct and indirect job opportunities, attract a talented workforce, and improve the socio-economic profile of the city.
- An increase in tech talent also increases demand for good quality housing, schools, etc., and healthcare facilities.
2. New-Generation Commercial Corridors-
- The campus will create demand for ancillary business zones, shopping centers, and hospitality businesses.
- Future infrastructure and development like Jewar Airport, the Delhi-Mumbai Industrial Corridor, and extended metro lines will further improve the development potential of real estate in the region.
Conclusion
The upcoming Adani – Paytm IT campus in Noida is more than a campus development; it represents a change event to signify that Noida is becoming India’s next technology real estate micro-market. It will create demand for IT infrastructure, which will increase land value, increase rents, and reinforce Noida’s position as the Indian and global tech centre. This campus offers long-term financial benefit for investors, businesses, employees, and the community. As construction advances, the Indian real estate pedestrian and technology ecosystem will have a major hotspot emerging over Sector 159 – Noida.
Written by Adithya Menon
