Honest Alice Blue Review 2021 — Trading and Demat Account: Alice Blue is one of the leading discount brokers in India with over 125,000 active clients on NSE and was originally incorporated in 2006. It offers stock trading and commodity trading services at BSE, NSE, and MCX. Alice Blue also provides depository service through its membership with CDSL.

In this post, we’ll cover Alice Blue Review and look into a few of the key details of Demat and Trading Account services offered by Alice Blue. Keep reading.

Quick Link to Open FREE Demat Account with Alice Blue!

Alice Blue Review: About the Stockbroker

Incorporated in 2006, Alice Blue was founded by Sidhavelayutham M, who is currently the CEO of this firm and holds MBF from the Indian Institute of Finance. He covers the areas of Risk Management and Operations and Product Development in this company. He is constantly on the lookout for new opportunities with innovative ideas and the adoption of the latest technologies in the business.

Alice Blue is registered with NSE, BSE, NCDEX, MCX (SX), NSE (EQ & FO), BSE (EQ & FO), and NSE Currency. Alice Blue, despite being a discount broker, provides online as well as offline trading support to its customers as usually with the low-cost Alice Blue brokerage plan many other discount brokers tend to provide an online-only stockbroking service. They are registered Depository Participants of CDSL.

Alice Blue offers a wide range of stockbroking products and services along with various analytical tools, hi-tech trading terminals, Trade School to educate investors, and other software and tools ancillary to provide a better trading experience to their customers.

According to the latest report on NSE India of 31st May 2021, Alice Blue has over 125,000 active clients on NSE alone. They have a PAN India presence in the major cities and more than 1000 sub-brokers and partners network all over the country. They offer Equity delivery trades for free and under a flat fee brokerage plan called Alice Blue Freedom 15, which offers low-cost brokerage services for trading.

Alice Blue is ranked as one of the largest commodity brokers in the south part of India that allows trading in commodities across MCX and NCDEX.

Alice Blue Account Opening Charges

Currently, Alice Blue has waived the account opening charges. It means that you can open your free demat account with Alice Blue, without paying any opening feed.

Quick Link to Open FREE Demat Account with Alice Blue!

Alice Blue Brokerage Charges

Alice Blue offers FREE delivery trading. It means that you have to pay Zero brokerage when you’re making long-term investments using Alice Blue Platform. For Intraday, Futures & Options, and all other trades, Alice Blue charges Rs 15 per order.

Here are the brokerage charge details for its most popular FREEDOM plan (F15):

  • Equity Delivery: Rs 0 (Free)
  • Equity Intraday: Rs 15 per order or 0.01% whichever is lower
  • Equity Futures: Rs 15 per order or 0.01% whichever is lower
  • Equity Options: Rs 15 per order
  • Currency Futures: Rs 15 per order or 0.01% whichever is lower
  • Currency Options: Rs 15 per order
  • Commodity Futures: Rs 15 per order or 0.01% whichever is lower
  • Commodity Options: Rs 15 per order

Clearly, from above, we can notice that Alice Blue offers a lower brokerage rate of Rs 15 per order compared to other leading discount brokers in India.

Note: The Annual Maintenence Charges (AMC) of Alice Blue Demat Account is Rs 400 per year.

Alice Blue Platforms and Features

Here are the Alice Blue Trading Platforms that you should know:

ANT Mobi: To meet the ever-changing needs of the investors as they call it ‘Trade with Technology’, the mobile app ANT MOBI was introduced by Alice Blue. ANT is a rebranded Trading Platform build by TradeLab. It helps traders to have secure and real-time access to the market data to seamlessly trade and invest that too easily accessible from remote areas where the connection is slow.

ANT Plus: It offers a simple API integration process where you can connect your website and Mobile app free of cost. Using ANT Plus, traders can Develop their own frontend trading platform. It can be Integrated to the trading platforms with third-party tools like MT4, Amibroker, or website. A few benefits are that Clients can see their Position in the same portal and WebSocket for Live Feeds also provided.

ANT IQ: It provides the best platform where you can share and build a strategy on your own. You can read hundreds of educational and informative posts along with trading & Investing strategies on ANT IQ.

Alice Blue Review: Pros & Cons

In this part of Alice Blue Review, we’ll look into a few of the Pros and cons of using the Alice Blue Platform.

Pros of Alice Blue

  • Alice Blue is an old reputed firm that originated in 2006.
  • Under the Freedom plan (F15), the maximum brokerage is capped at ₹15 is required for trading in other segments.
  • No minimum brokerage, no minimum commitment, and no prepaid plans are assured.
  • ANT Trading Software is free for customers.
  • The regular market report accessible for customers, FREE of COST.
  • It offers access to a range of 3rd party online trading tools, apps and APIs.

Cons of Alice Blue

  • A 3-in-1 Account is not available.
  • It does not offer full-service brokerage anymore.
  • Online IPO, NCD, and Corporate bonds are not accessible.
  • Good Till Cancelled Order is not provided.


15 Biggest Stockbrokers in India With Highest Active Clients!

Closing Details

Today, we covered Alice Blue Review. In this post, we looked into the Brokerage charges, Account Opening Charges, AMC, and other pros and cons of Alice Blue stockbroker in India.

Looking into the stockbroker brokerage plans, it offers lower brokerage charges for trading with an upper limit capped at Rs 15 per trade, which is lower than a few of the leading stockbrokers in India. Moreover, they also offer a cutting-edge ANT Trading platform. This stockbroker can be suitable for those who want to save a few extra bucks in brokerage along with trading with an equally advanced trading platform.

Do let us know your review of Alice Blue in the comment section below. Have a great day. Happy trading and investing.