Synopsis– Amazon Pay and ICICI bank have announced the extension of their long-term collaboration on the Amazon Pay ICICI Bank Credit Card, which has been a major milestone in the co-branded credit card industry of India. The extension of the partnership, effective from October 11,2025, offers better travel benefits and lower foreign exchange charges to the most used co-branded credit card in India with more than 5 million users.
Strengthening a Trusted Partnership
On September 11, 2025, Amazon Pay and ICICI Bank announced the continuation and expansion of their collaboration. The credit card that has emerged as one of the fastest expanding co-branded cards in the country indicates the increasing demand of Indian consumers for value driven financial products. The renewal emphasizes on travel and international usage. The card focuses to cater the lifestyle of digitally savvy Indian consumers who travel frequently and are looking for smarter ways to pay globally.
What’s New
From October 11, 2025, new features will be added for customers-
- Lower Forex Markup: The forex markup for international transactions has dropped from 3.5% to 1.99%, making the card very competitive with traditional credit cards.
- Travel Benefits:
- Prime Members: 5% unlimited cashback on flight and hotel bookings made through Amazon Pay.
- Non-Prime Members: 3% unlimited cashback on flight and hotel bookings made through Amazon Pay.
- With these changes, the card goes from being purely a shopping card to a more robust card for travel and everyday spending.
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Features and Benefits
- No Joining and Annual Fees: A forever free card; no hidden charges.
- Shopping Rewards:
- 5% unlimited cashback on purchases from Amazon (excluding gold coins) for Prime members.
- 3% unlimited cashback for non-Prime members.
- Amazon Pay Categories: 2% unlimited cashback on payments made on Amazon Pay categories like digital services and gift cards (not rent, taxes, and education).
- Other Spends: 1% unlimited cashback on spend outside of Amazon (excluding utilities, fuel, rent, taxes, education, and international transactions).
- Fuel Surcharge Waiver: 1% waiver on fuel transactions.
- No-cost EMI: 3-month no-cost EMI on eligible Amazon.in purchases available on an ongoing basis.
- Welcome Rewards: The Card also provide welcome rewards worth up ₹2,200* with an additional offer of ₹500 on prime membership
Digital First Approach and Customer Experience
- Instant issuance in 30 minutes with video KYC for existing ICICI Bank customers
- The application process is completely paperless and contactless, online via Amazon.in website or app.
- Wide acceptance for tap and pay transactions, making it one of the most used cards for contactless payment.
Final Thoughts
The renewal of the Amazon Pay ICICI Bank Credit Card marks a landmark in co-branded financial products in India. With unlimited cashback, no fees, low forex charges, and travel rewards, the card is marketed as an everyday essential and a global travel partner. For consumers, this is a relatively unique proposition, a lifetime free credit card that provides value in shopping, travel and international usage with full transparency.
Written by Prajwal Hegde
