The Indian alcohol industry, constituting 2% of India’s nominal GDP, is a significant contributor to the economy, providing employment opportunities to more than 8 million individuals across various sectors including agriculture, food and beverages, retail, and hospitality.
The alcohol industry is experiencing significant growth, driven by increasing incomes, urbanisation, improved availability of products, premium offerings, and a growing young population. Projections indicate that the industry is poised to soar to $64 billion within the next five years, sustaining a steady growth rate of 6.54% annually from 2023 to 2027. With the increase of alcohol increase in the youth generation in Assam, a relation is also found with Assam teer common number which many are interested in.
Below are the two companies that have introduced new beer in recent months.
United Breweries Ltd
United Breweries Limited is engaged in the business of the manufacture and sale of beer and non-alcoholic beverages.
It also owns various other brands of alcoholic beverages. The company has a market share of 40% in the Indian brewing market and has 79 distilleries and bottling plants around the globe.
In February 2024, the company launched the ‘London Pilsner Beer’ brand in Karnataka, specifically on February 29, 2024, targeting the strong beer market segment.
The company launched a new beer brand called “Queenfisher” in March 2024as a celebration of sisterhood and women’s empowerment.
On March 11th, the company unveiled another new beer brand, “The Queen of Good Time,” in Goa. Then, on May 20th, Queenfisher Beer, a product of the Heineken Company under the banner “The Queen of Good Times” from the House of Kingfisher, entered the markets of Assam and Meghalaya.
United Breweries Ltd. has witnessed a 37% increase in shares over the past 12 months and a 22% increase in the last six months.
On May 18, United Breweries Ltd. shares closed at Rs 1,922 each, marking a 0.28 percent decrease on the National Stock Exchange, and the company has a market capitalization of Rs 50,882 crores.
Som Distilleries and Breweries Ltd
Som Distilleries & Breweries Ltd was Incorporated in 1993, company is engaged in the manufacturing of beer and Indian-made foreign liquor. The company has several brands such as Hunter Extra Strong Premium Beer, and Legend Premium Beer.
On October 31, 2023, the company introduced a robust new beer, “Legend,” in Karnataka. On October 6, 2023, the company announced a strategic contract manufacturing agreement in Jammu and Kashmir to produce IMFL for delivery to the Canteen Stores Department, resulting in shorter turnaround times for supply to northern and border regions.
On January 18 of this year, the company obtained approval from the Karnataka Excise Department to sell premium beer brands (Hunter, Blackfort, and Woodpecker) in Tamil Nadu.
On April 16, 2024, the company announced the implementation of wraparound packaging equipment at its Bhopal canning facility, designed to seamlessly integrate into existing production lines, offering advanced features and capabilities to enhance operational efficiency by 25%.
Additionally, on April 8, 2024, the company commenced commercial production on increased capacity at its Karnataka plant, raising capacity from 90 lakh cases to 140 lakh cases per annum to meet rising demand in Karnataka and neighbouring states like Kerala and Pondicherry.
Shares of Som Distilleries and Breweries Ltd have gained 51% over the past 12 months and 4% in the last six months.
On May 18, Som Distilleries and Breweries Ltd shares closed at Rs 305.9 each, marking a 0.50 percent increase on the National Stock Exchange, and the company has a market capitalization of Rs 2,359 crores.
Written by Omkar Chitnis
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