Smallcap stock engaged in providing Out of Home (OOH) media services focused on programmatic digital OOH advertising, jumped 9 percent in the day’s trade upon entering into an arrangement with Bharat Petroleum Corporation Limited to provide Digital Hoardings at BPCL Retail Outlets.
With a market capitalization of Rs. 1,514 Crores, the shares of Signpost India Limited were trading at Rs. 283.30 per equity share, up 5.34 percent from its previous day’s close price of Rs. 268.95.
Signpost India Limited has entered into an arrangement with Bharat Petroleum Corporation Limited regarding Digital Hoardings at BPCL Retail Outlets across 60 cities on a signage fee basis for 5 years. It is to generate additional non-fuel revenue for BPCL spanning eight major metros, prominent business hubs, and key tourist and religious destinations
The award of the contract shall create a strong network for the brands on the Signpost cloud-based platform with 20 percent shared space for BPCL businesses, the contract shall grow the presence and increase the non-fuel revenue for the principal and create an innovative revenue stream for the stakeholders of Signpost India.
A strong network of fuel pumps across the arterial roads within the 60 cities shall enable the deployment of smart city information panels with commercial display spaces. The project aligns with the broader national agenda of digital transformation, enhancing infrastructure, and creating smart cities that are equipped with cutting-edge technology
The strategic model of this project has been designed for the specific markets which have contributed significantly to the national economy by generating Rs. 109 lakh crore in GST (FY 2023), including the substantial growth in vehicle ownership, with the number of vehicles reaching 6.93 Crores.
This strategic collaboration presents immense opportunities for Signpost India to deliver compelling value propositions to all stakeholders in the years ahead. The geographic scope of the project includes a comprehensive list of cities and their respective populations, reflecting a targeted approach toward maximizing outreach and impact.
Signpost India Limited is engaged providing Out of Home (OOH) media services focused on programmatic digital OOH advertising. It has vast experience in implementing large-scale public-oriented projects, including street furniture, transit, public bicycle sharing, and internet traffic monitoring systems with over 32 Government authorities across the country
The media assets of the company include Billboards Conventional, Backlit, and Digital, Transit Sky walks, Bus panels, Airports, Metro, Bus Queue Shelters, Smart Mobile Vans, Kiosks, Traffic Booths, public electric bicycle sharing, and many others.
Its Revenue from operations declined by 36.44 percent from Rs. 162.73 Crores in Q4FY23 to Rs. 103.43 Crores, accompanied by profits of Rs. 21.73 Crores to Rs. 17.87 Crores.
Written by: Bharath K.S
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