Alex Reinhardt is a venture capitalist, entrepreneur, and blockchain expert who had a vision of creating a revolutionary platform based on blockchain and focused on raising living standards all around the globe. With a strong belief in his idea and a lot of hard work with the team of opinion allies, he launched a decentralized ecosystem entitled PLC Ultima. In just one year, PLC Ultima became a household name in the blockchain community and is considered one of the most innovative and successful startups recently launched in the field. PLC Ultima made strategic partnerships with key players in various industries, which helped to increase the visibility and credibility of the platform.
The launch of the project came at a difficult time for the crypto industry. The rapid growth of 2020-2021 was replaced by a slowdown, and then a downward trend in the price of cryptocurrencies, reduced trading volume, and overall market pessimism. The crisis was caused by a variety of factors, including regulatory changes, market speculation, and global economic conditions. The situation was aggravated by the collapse of UST, an algorithmic stablecoin, crypto exchange FTX, and the financial insolvency of numerous crypto creditors like Voyager. Investor confidence in cryptocurrencies has been severely undermined as they experienced significant losses on their cryptocurrency holdings.
Trying to navigate the project through this crisis, the team of PLC Ultima made a bet on a certain business model that is more resistant to market fluctuations or external shocks due to its inherent characteristics. First of all, this business model supposes a high level of diversification. The PLC Ultima ecosystem has many services that hundreds of thousands of people use every day. PlatinDeal, a classifieds platform, allows users to purchase vouchers and coupons using cryptocurrencies as a payment method. These vouchers can be used to pay for goods and services in such popular stores as METRO, Kaufland, Zalando, Media Markt, and Shell. One of the main features of PlatinDeal is its wide range of stores, selling everything from electronics and vehicles to home and garden items, jewelry, and real estate. This allows users to buy using crypto just about anything they are looking for.
In addition to its extensive store offerings, PlatinDeal also has a number of features beneficial for users. One of these features is an affiliate cashback system available to PLC Ultima users. After they buy vouchers and pay with them for selected goods and services, they can claim for a cashback up to 100% on the Ultima Cashback website. The cashback will be paid 13 months after the purchase.
PlatinHero, a crowdfunding platform, fits all projects, from tech startups to charities. The entire crowdfunding process is carried out through smart contracts, making it a fast, secure, and reliable way for users to support the projects they liked. It’s beneficial for startups as well, because they get access to a multi-thousand audience of the PLC Ultima ecosystem, receive free promotion and funding of their ideas, while donors receive rewards from projects and a 10% bonus of the amount they contributed.
PLC Ultima is not just an ecosystem where one can spend money on crowdfunding and purchases. This is a platform where one can also improve his standard of living through active participation in the life of the ecosystem. This approach helps the platform retain users inside the ecosystem and keep a fast pace of development, since its goal is not the welfare of shareholders or the board of directors, but of all users of the ecosystem. PLC Ultima users are granted access to minting. Minting is an updated, more energy-efficient version of the proof-of-work consensus mechanism that does not require special computing equipment. It is available even via apps on smartphones.
Users are required to register new accounts, download free minting apps for iOS or Android (Ultima Farm and Ultima Wallet) on their smartphones and start receiving rewards for storing and freezing PLCUX coins in a wallet. PLCUX is another coin of the PLC Ultima ecosystem. While PLCU is used as a payment method, PLCUX is focused on generating new coins. Rewards received for minting can be exchanged to other cryptocurrencies or spent inside the ecosystem.
This approach provides multiple liquidity streams making the whole ecosystem more stable, as it is less reliant on any one particular product or service.
As the ecosystem platform gained traction, PLC Ultima received rave reviews from users and industry experts, and the customer base of services launched in the PLC Ultima ecosystem grew rapidly. Currently, the ecosystem hosts dozens of fast-growing services with combined 1.5 mln of users. The platform continues expanding and entering new markets, and Reinhardt is grateful for the opportunity to make a positive impact on the world.
