The Indian liquor industry has experienced significant growth, driven by rising demand for premium alcoholic beverages and expanding export markets. Companies have focused on developing and launching premium products to cater to the growing affluent consumer base.
Key players such as United Spirits, Radico Khaitan, Pernod Ricard India, and Diageo India have introduced high-end spirits, including premium whiskies, rums, and vodkas, to appeal to both domestic and international markets. The launch of brands like McDowell’s No.1, Rampur Indian Single Malt, and Blenders Pride has strengthened their market position.
Additionally, the surge in exports, particularly to markets in Europe, the Middle East, and the U.S., has contributed to the sector’s growth, with India becoming a notable player in the global liquor trade. The industry is poised for continued expansion, driven by innovation and international demand.
Share Price
The shares of Tilaknagar Industries Limited are trading at Rs. 422.7 up by 2.62% from its previous close of Rs. 411.7 as of November 28, 2024.
Recent Updates
On November 28, 2024, Tilaknagar Industries Ltd. unveiled Monarch Legacy Edition, marking its entry into the luxury brandy segment. Crafted from a blend of Indian and French grape spirits, Monarch Legacy Edition is a 100% pure grape brandy, setting a new benchmark for premium spirits in India.
The product is brought to life by the creators of the renowned Mansion House Brandy, known for its rich heritage and quality. Monarch Legacy Edition aims to cater to the growing demand for high-end, exclusive alcoholic beverages in the Indian market and beyond.
With its sophisticated flavor profile and impeccable craftsmanship, Tilaknagar Industries is poised to elevate the brandy experience for connoisseurs and luxury enthusiasts alike.
Monarch Legacy Edition Tasting Notes
- Aroma: Rich grape and fruit aromas, hints of apple, nutmeg, and subtle tobacco.
- Taste: Gentle sweetness transitioning into creamy oak and indulgent dried fruits.
- Finish: Lingering notes of cinnamon, peach, and clove reminiscent of Cognac.
Product Details
- ABV: 42.8 %
- Size: 750 ml
- Price: INR 6750 (Maharashtra)
Management Commentary
“Brandy is India’s second most-consumed spirit category, yet it remains under-recognized in the luxury segment. As leaders in brandy with decades of experience and many successful brands under our cap, we wanted to redefine this perception. The launch of Monarch marks a bold step towards elevating Indian brandy to a global benchmark, echoing the remarkable success of Indian whiskies and gins on the world stage,” said Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries Ltd.
About the Company
Tilaknagar Industries Ltd. (TI), founded in 1933 by Shri Mahadev L. Dahanukar as Maharashtra Sugar Mills, has evolved into one of India’s leading manufacturers of Indian Made Foreign Liquor (IMFL). With 90 years of excellence, the company is now the largest producer of premium brandy in India. Under the leadership of Shri Amit Dahanukar, TI has expanded its portfolio to include prominent brands like Mansion House and Courrier Napoleon.
The recent launch of Monarch Legacy Edition, its first super-luxury brandy, signifies the company’s foray into the high-end spirits market. TI’s diverse portfolio also includes Mansion House Whisky, Madiraa Rum, and Blue Lagoon Gin, cementing its presence across the whisky, rum, and gin categories.
Conclusion
Tilaknagar Industries’ launch of Monarch Legacy Edition represents a strategic move in the evolving Indian liquor market, showcasing the company’s commitment to innovation and luxury. By introducing a premium brandy that blends Indian and French spirits, the company is not just expanding its product portfolio but also challenging perceptions about Indian-made spirits.
This bold step reflects the broader industry trend of premiumization and the growing sophistication of Indian consumers, positioning Tilaknagar Industries at the forefront of the country’s spirits revolution.
Written By: Dipangshu Kundu
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