India’s quick commerce industry is witnessing fierce competition between Zomato’s Blinkit and Swiggy’s Instamart, two of the leading players in the 10-minute grocery delivery segment. As consumer demand for instant delivery grows, both companies are aggressively expanding their operations, optimizing their dark store networks, and diversifying their product offerings.
Through strategic expansions, diversified product offerings, and substantial investments in infrastructure, both platforms aim to cater to the evolving needs of consumers seeking rapid and diverse delivery options. As competition intensifies, their ability to innovate and efficiently scale operations will determine their long-term success in this dynamic market.
Following are a few factors that differentiate Blinkit and Instamart from each other and demonstrate a clear picture of both of them:
Price Movement:
Shares of Zomato Limited moved up by nearly 2 percent on BSE to Rs. 228.7 on Friday. The stock has delivered positive returns of around 34 percent in one year, but about 1.2 percent of negative returns in one month.
Meanwhile, shares of Swiggy Limited surged nearly 1.2 percent on BSE to Rs. 358.55 on Friday. The stock has delivered negative returns of around 35 percent YTD, as well as about 3 percent returns in one month.
Product Mix:
Blinkit, acquired by Zomato in August 2022, is a quick commerce marketplace providing on-demand delivery of thousands of products across multiple categories in <15 minutes. Its diverse product range includes daily essentials, electronics, beauty & personal care, home décor, toys & games, general merchandise, and more.
Instamart, launched by Swiggy in 2020, is engaged in offering on-demand grocery and a growing array of household items.
Segment Performance:
Blinkit reported a Gross Order Value (GOV) of Rs. 7,798 crores in Q3 FY25, reflecting a 120 percent year-on-year (YoY) increase and 27 percent quarter-on-quarter (QoQ) growth. This sharp rise is driven by an expanded product selection and growing consumer demand.
Its Revenue surged 117 percent YoY and 21 percent QoQ to Rs. 1,399 crores, contributing 25.8 percent to Zomato’s total revenue of Rs. 5,405 crores.
Swiggy Instamart’s GOV grew 88.1 percent YoY and 15.5 percent QoQ, reaching Rs. 3,907 crore in Q3 FY25. Revenue climbed 113.5 percent YoY and 18 percent QoQ, totalling Rs. 5,765 crores. Instamart accounts for 14.4 percent of Swiggy’s total revenue of Rs. 39,952.6 crores.
Dark Stores & Expansion:
Blinkit has been aggressive in expanding its footprint, with plans to increase its dark store count from 1,007 stores in Q3 FY25 to 2,000 by the end of 2025. This expansion aims to enhance service efficiency and reduce delivery times.
Swiggy Instamart has doubled its quarterly store additions in Q3 FY25, adding 96 new active dark stores, bringing the total count to 705 stores (+16 percent QoQ). This growth has also increased active dark store space to 2.45 million sq. ft. (+26 percent QoQ). Additionally, Instamart has expanded its services to 84 cities, strengthening its market presence.
Written by Shivani Singh
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