Mahindra & Mahindra announced on Tuesday that it will partner with Star Sports as an associate sponsor for the ICC Cricket World Cup, which begins in a month.
Mahindra & Mahindra (M&M) said in a statement the as the broadcast associate sponsor for Star Sports and co-powered sponsor for Disney+Hotstar during the ICC Men’s Cricket World Cup 2023, the auto major aims to reach a vast audience across its key target markets, solidifying its visibility throughout the cricketing season.
“This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians,” Rajesh Jejurikar, M&M Executive Director & Chief Executive Officer, Auto & Farm Sectors, stated.
The automaker sees a strong synergistic resonance between its SUVs and tractor brands and the vibrant spirit of Indian cricket, he added.
The World Cup will get underway on October 5 and the final will be played on November 19.
On Tuesday shares of the M&M company closed 0.30% down at Rs. 1,571.65 on NSE.
