Understanding the Indian trading landscape and the nuances of trader attitudes towards high-risk activities like gambling is becoming more critical for companies willing to enter this market. India’s rapidly growing economy and tech-savvy population make it an ideal market for launching new businesses.
Let’s discover study insights driven by the international Duamentes Alliance aimed at supporting business decisions with accurate and high-impact data.
How Traders Act
Duamentes study revealed that most participants were introduced to trading through friends and colleagues, highlighting how personal networks significantly influence financial decision-making. This social introduction often leads to a cautious approach, with traders starting with small investments to manage their emotions and avoid withdrawing funds between sessions, thus protecting their future assets.
The study identified that the main motivation for trading in India is to generate extra income and save for future needs. This is especially true for those who are more inclined to take risks and believe that with the right knowledge and determination, they can earn substantial profits.
Interestingly, most traders invest about 15-20% of their monthly income into trading, reflecting a serious commitment while maintaining a balanced approach to risk management. For these traders, trading is a key part of their daily routine. They typically start their day by preparing for the market opening and continuously monitor their portfolios throughout the day, demonstrating their disciplined and structured approach.
Trust in trading platforms often comes from advertising and personal recommendations, emphasizing the role of reliable marketing and community endorsements. The study also noted that traders tend to stick with familiar platforms rather than trying new ones, suggesting a preference for comfort and loyalty to established systems.
There is a widespread interest in sports betting, particularly cricket, among traders, many traders increase their betting activity during major tournaments, using it as both a recreational activity and a way to connect with the community.
Users in India trade a variety of assets, including stocks, cryptocurrencies, currency pairs, gold, and various options, showcasing a diverse range of interests and strategies. This variety highlights the complex and multifaceted nature of personal trading behaviors among the study’s participants.
Value for Business
This study supported one of Duamentes clients, a trading platform, with high-impact data for better business decisions. Aiming to enter the new Indian trading market, including high-risk trading having accurate and actionable insights was critical. Understanding the unique aspects of the trading process allowed the company to adapt and improve the product for this specific market.
The results of the study contributed to cost savings through more targeted advertising and promotion, as well as an increase in the number of application users due to enhanced relevance and attractiveness of the product.
