The shares of one of the leading companies engaged in the business of providing in-cinema advertising, digital cinema services, and many more, jumped 7 percent in the day’s trade upon signing a strategic collaboration with TSR Films to expand its cinema screen presence across India.
At 11;05 a.m the shares of UFO Moviez India Limited were trading at Rs. 134.55, up 3.38 percent from its previous day’s close price of Rs. 130.15 and its market capitalization is Rs. 518 Crores.
UFO Moviez Limited has entered into a Strategic Alliance with TSR Films, a leading digital cinema integrator based out of Chennai. This strategic collaboration grants UFO Moviez exclusive advertising screen rights across TSR’s extensive network of over 403 screens
Follwing this partnership, UFO Moviez’s cinema advertising network will be expanded from 3,303 screens as of 30th September, 2023 to 3,808 screens. This will consolidate UFO’s position further as the country’s biggest integrator of in-cinema screen inventory.
It will also help in substantially increasing its advertising screen count to 326 screens and 286 screens in high-potential markets of Tamil Nadu and Kerala respectively.
This partnership is expected to leverage TSR and UFO’s combined nationwide reach and UFO Moviez’s expertise in advertising and marketing, hence opening new opportunities for brands to invest more aggressively and consistently in this network.
UFO Moviez Limited is engaged in the business of providing in-cinema advertising, digital cinema services, and various digital cinema equipment to cinema theaters.
Its revenue from operations grew 147.5 percent from Rs. 160 Crores in FY22 to Rs. 396 Crores in FY23, accompanied by a decreasing loss of Rs. 87 Crores to Rs. 13 Crores.
According to the latest shareholding data available for the quarter ended December 2023, the company’s Promoters hold 22.48 percent stake, the Foreign Institutional Investors (FII) hold 0.86 percent and the Domestic Institutional Investors hold 24.38 percent.
Written by: Bharath K.S
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