- The Tata Group will be replacing Vivo as the IPL title sponsor for this year and next year.
- This mega auction will take place in February 2022, in Bangalore.
- “There was a request from Vivo to exit the IPL sponsorship deal and the GC has approved it,” an official told Cricbuzz.
The Tata Group is all set to replace Vivo as the Indian Premier League’s title sponsor this year. Vivo had taken sponsorship rights from 2018 to 2022, for a sum of Rs. 2200 crores. After the Galwan Valley military face-off between India and China, the sponsorship was taken up by Dream 11 in 2020. They wanted to transfer the rights to a suitable bidder and BCCI approved the same.
“Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed the development to PTI.
“There was a request from Vivo to exit the IPL sponsorship deal and the GC (governing council) has approved it,” an official told Cricbuzz. “The BCCI will continue to earn the same fee for the title rights.”
The Tata Group will be the sponsor for 2022 and 2023. This mega auction will take place in February 2022, in Bangalore. It might happen between the 11th to the 13th of February, but the dates are not finalized.
