Mumbai, 7th May 2025: InCred, the new-age diversified financial services group, today announced the launch of its latest content-led brand campaign, ‘Ask InCred’, with a film brought to life by celebrity cricketer and InCred’s brand ambassador, Shreyas Iyer.
With ‘Ask InCred’, the brand aims to occupy the space of a trustworthy knowledge-driven enabler in financial services. Using the medium of videos and podcasts, the brand is creating expert-driven content on their new channel called ‘Ask InCred’ that educates and informs viewers on a wide range of topics, including credit education, financial planning, investment products, market trends and economic insights.
For the youth in particular, the channel also brings experts across functions to demystify careers in finance.
Bhupinder Singh, Founder & Group CEO – InCred, said, “At InCred, empowering customers through financial knowledge is core to our mission. Today’s consumers don’t just choose financial products — they align with the values and credibility of the brand behind them. With this campaign, we’re focused on earning that trust every day. And who better to represent us than Shreyas — a symbol of confidence, consistency, and connect — both on and off the field.”
Speaking on the announcement, Radhika Zingade, Group Head – Marketing at InCred, said, “In India, where over 500 million people actively consume video content, educational videos have emerged as a preferred medium for financial literacy – especially among first-time borrowers, investors and young earners. ‘Ask InCred’ is just the beginning of our efforts in this direction. We’re setting the stage for what the brand will stand for in the years ahead.”
The film featuring Shreyas Iyer has been conceptualised by Irani Movietone.
To watch the campaign video, click: https://www.youtube.com/watch?v=Vedo1iXNIPw
About InCred Group:
Founded in 2016 by Bhupinder Singh, InCred is a new age diversified financial services group that comprises three distinct businesses – ‘InCred Finance’ which is a new-age lending-focused NBFC; ‘InCred Capital’ which is an integrated institutional platform and ‘InCred Money’ the retail wealth-tech investment distribution vertical.
For more information, visit : incredgroup.com
